gender differential paper IJCRB

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
position in the market, make customers satisfied, have committed employees, keep good
relations to the society, and being responsible to environment as Body Shop has done. So our
model is a multi dimensions model that if be carried out well can help firms to handle their
activities accurately.
Model for relation between CSR and CSA at Body Shop
PBP
PBP
RB
MARK
CSR
SCA
EMPLOY
RB
PBP
PBP
ENVIRONME
SOCIE
NT
RB
RB
Fig 1
PBP: positioning based perspective
RBP: Resource based perspective
DISCUSION
By providing a multi item measure of SCA and CSR, we empirically examined theoretical
concepts in a model of both of them. As we mentioned earlier CA traditionally has been based on
resources of a firm that enable it to take over others in the same industry. Sustainable
competitive advantage is conservation- oriented as no organization has unlimited resources.
Given such a limitation, conscious management of existing resources is necessary. Sustainable
competitive advantage is future-oriented, placing itself beyond day-to-day management for the
long-term development of resources to bring about strategic advantage. Strategic advantage is
the standard for corporate renewal. It is highly dependent on, and influenced by, the development
and timely introduction of strategic resources. The evolution of CSR in these developing
economies shows widely varying results. As Warhust (2001) points out, the major elements of
CSR are product usage that is concentrated on contribution of industrial products which can help
in well being and quality of life of the society, business practice which focuses on good
corporate governance and gives high impetus for the environmental well being and equity which
tries for distribution of profits equitably across different societies especially the host community.
The paper provided a model based on PBP and RBP that is a multi dimensions model that if be
carried out well can help firms to handle their activities accurately.
Resource based perspective gives us an open window to all resources that we have and guide us
how to handle the external and internal environment. RBP is like a road map that illustrates all
aspects of the resources from human capital to technological logistics. And presents a wide view
in dealing with resources to get CA and be socially responsible. For that firms must care about
whatever they claim. They must be as ethical as possible so they need to provide a chart of what
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