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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

globalization is becoming increasingly aware of, and increasingly discriminating against,<br />

corporations that fail to meet the criteria of ethical business operations and ethical management<br />

principles.<br />

There are myriad ways in which this phenomenon may be explained but most often, they usually<br />

differ because of the fundamental differences dominating the mentality that each firm maintains<br />

oward ICT as well as the perceived strategic direction these firms assume ICT will take them.<br />

For example, competitor firms Amazon.com, BarnesandNoble.com and BooksAMillion.com ach<br />

have more or less the same user interfaces and overall processing capabilities, yet neitherhas a<br />

market share anywhere near that of the Amazon.com, the industry leader.<br />

Model of relations between ethics and SCA in Amazon.com<br />

Input<br />

Customers<br />

Employees<br />

Owners<br />

Service guarantee, lower price,<br />

update information, high quality,<br />

dd li<br />

Transparency, honesty, payment,<br />

morality<br />

Controlling system, trust, profit,<br />

Suppliers<br />

Trust, information, payment<br />

Satisfaction, commitment, and<br />

more customers<br />

Out put<br />

Customer<br />

s<br />

Employee<br />

s<br />

Owners<br />

Positive<br />

Negativ<br />

Positive<br />

Negativ<br />

Positive<br />

Negativ<br />

Dissatisfaction, reputation lost<br />

Job satisfaction, commitment,<br />

attract talented people<br />

Dissatisfaction, quit, uncommitted<br />

Trust, and finance growth<br />

Reputation lost, bankruptcy<br />

Suppliers<br />

Positive<br />

Negativ<br />

Trust, lower price, higher quality,<br />

and delivery<br />

Opportunity to competitors and<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 551

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