gender differential paper IJCRB

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
maintain a sustainable competitive advantage requires constant nurturing and encouragement to
grow and adapt to its environment.
There is actually quite a lot people can do at Amzaon.com other than buy a book. we can create
wish lists, write reviews, manage our one-click account, we can sell books, or music, or videos,
and we can have our books printed on-demand. A non-store retailer such as Amazon.com is
poised to be successful globally with the increasing spread and prevalence of the Internet and
World Wide Web. The success of Amazon.com's global strategy would come from utilizing
technological and global efficiencies of scale, lower costs of operations, enhanced customer
service at lower costs due to better customer information and relationship management, and
better adaptability to local tastes and preferences due to superior information collection and
analysis. What competitive advantages does Amazon.com bring to each of these businesses?
While Amazon.com may compete well on price on non-perishable food items in small size that
can be shipped easily, as books can, they are less well prepared to compete on other types of
grocery purchases. In terms of apparel retailing online, there are many players in this market and
the prices may not be much lower on Amazon's site as compared to those offered by other
players in these markets. Apparel shopping on Amazon.com is most likely to succeed with those
consumers who want a one stop shop for clothing, books, entertainment, small appliances, etc.
A model that shows the importance of ethic in SCA regarding to amazon.com case
As we emphasized all above, firms must be clear about their interdependence to stakeholder.
Because it is all about stakeholders and the way how firms handle them. Although we know
conceptions of ethics and what is right and wrong in different countries are different but still we
believe that there is a globally accepted understanding of what is ethical in the business.
Therefore we make our model based on those factors that are very important in getting the CA
over competitors. First of all, in our opinion, governments must set up rules and regulations to
prevent any kind of self interpretation by firms in using the resources and providing services just
for their own profit. When the rules are made firms must be as transparent as possible because
they are seen by controlling systems, trade unions, pressure groups and mostly by community so
they will fell that they need to be moral persons and moral leaders. They will understand that
they need to compete in a market in which people know a lot more than before about business
and products’ quality.
Even nowadays people really care about environment therefore, a firm that wants to get CA must
try to enhance its own quality regarding to ethical issues and try to give useful information to its
customers. Based on ethical theory every single firm must keep its relations to its internal and
external environment because all of them are important.
Sometimes each one can play an important role for the company if a firm cares about its
reputation and at the same time pays more attention to its stakeholders and try to satisfy them it
can be hopeful to get a sustainable competitive advantage over competitors if it ignores the basic
rules in business ethics it will not survive in mean time. So as we consider in our paper firms
must understand stakeholders’ interdependence, explain ethical awareness, and give effective
reaction to moral issue. Management they believe that must put themselves in a position of a
competitive advantage in comparison to other companies by making a list of ethics capacities.
International organizational leaders can and should be held accountable for enhancing the
intangible strategic asset of integrity capacity in order to advance global organizational
excellence. The situation makes us to do something different which makes us distinguishable
from other companies like Svensson & Wood, (2004) expressed that the marketplace with
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