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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
4.0 Result and Discussion
This study investigates the CSR practices in Pakistan especially in services sector. A total of 500
questionnaires were distributed among the employees of the service sector organizations. There
were 250 completed questionnaires processed for the data analysis and the response rate was 50%
that is reasonable to perform statistical analysis by using SPSS. Corporate social responsibility
cover five important aspects which are related to company information, physical working
environment, employee agreement, flow of information and ethics.
Respondents have the different experiences toward their jobs in the different organizational
background. The results indicate that 50% of the respondents have an experience of 1 to 3 years,
32% with 4-6 years experience, 13% with 7-10 years experience and only 5% employees are
working at their current organizations with more than 10 years experience. Similarly, 62.8%
male respondents participated in the survey and 37.2% of the total respondents are represented
by female segment. In addition, 42% respondents have MBA degree, 21% with MSc degree,
17% respondents have M.A. qualification, 14% of respondents are graduates with 4 years degree
program and 4% respondents have M. Phil qualification.
The respondents represent the different organizations of the services sectors like education,
financial and telecom. 70 respondents belong to the education sector which is 28% of the total
respondents. 134 respondents represent the financial sectors as the 53.6% of the total respondents
and only 46 respondents were from the telecom sector that is 18.4% of the total respondents. Size
of the organizations is an important indicator. The results indicate that only 24 respondents
which is 9.6% of the total respondents were belonged to the organizations with less than 100
employees and 226 respondents that is 90.4% of the total employees represents large
organizations with more then 500 employees in the organizations. Descriptive statistics is used to
explore the relative importance of different dimensions of corporate social responsibility in
services sector of Pakistan.
{Table 1 about here}
Table 1 presents a snapshot of the kurtosis and skewness for the five dimensions of CSR
(company information, Physical working environment, employee agreement, flow of information
and ethics). The descriptive statistics for the selected dimensions of CSR are shown in table 2.
{Table 2 about here}
Table 2 reveals the results for the five dimensions of corporate social responsibility in the service
sector of Pakistan. It depicts the descriptive statistics to reflect the relative importance of each
dimension of CSR. The results show the perception of employees of services sector regarding
different dimensions of CSR. It is found that employees are more comfortable to have company
information. It is evident that more informed employees motivated and perceive better feelings
regarding CSR; the mean for the company information is 2.81 with a standard deviation of 0.6
that is above average. Similarly, physical working environment is another aspect of the corporate
social responsibility with reference to the employees. The results indicate that most of the
employees are not happy with the physical working environment as it reveals an average of 2.6
with fairly greater dispersion. It is a responsibility of organization to provide safe working
environment. It is reported that good physical environment could create positive effect on
employees’ performance and better indication of CSR (Gist & Mitchell, 1992).
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