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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
Corporate Social Responsibility in Pakistan: Case of Service Sector
Ali Asad
M. Phil Scholar, Faculty of Commerce,
University of Central Punjab, Lahore, Pakistan
Dr. Ashfaq Ahmad (Corresponding Author)
Assistant Professor, Department of Business Administration,
University of Sargodha, Pakistan,
Dr. Mumtaz Ali
Assistant Professor, Department of Social Work,
University of Sargodha, Pakistan
Abstract
This study aims to explore the concept of corporate social responsiability in the servics sector of
pakistan. The government and corporate sector should work together to build the relationship
between business and society. The concept of corporate social responsibility in Pakistan is at
very beginning stage. It needs awareness and change in the behavior of corporations and
government. A structured questionnaire was used to explore the five dimensions of CSR in three
sectors of the services industry i.e. Telecom, Education and Banking organizations. The data was
entered into SPSS 16.0 for analysis. The results indicate that employees’ agreement reflects the
highest scores as compared to other dimensions of CSR. Findings reveal a moderate response
from the employees regarding selected dimensions of CSR in services sector in Pakistan. This
study enables the different stakeholders to enhance their understanding by providing a direction
for more research regarding CSR in developing countries like Pakistan.
Key words: Corporate Social Responsibility, Services Sector, Pakistan.
1.0 Introduction
Service sector plays a major role for economic growth and social well being in the country.
Service sector in Pakistan also experience an expansion due to changing global scenario.
Corporate social responsibility (CSR) effects servics sector due to direct link to the socity. It
requires that the company should focus on other values than profit and it is great responsibility of
societal and environmental activities within and outside the company. The companies
incorporated corporate social responsibility initiatives in response of government intervention,
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