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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

them to deal with almost every aspect, including OCB, related to task accomplishment (Organ et al.,<br />

2006). Furthermore, owing to job autonomy, workers tend to believe that they play an important and<br />

meaningful role in an organization, which in turn encourages them to perform a wider range of jobs<br />

than usual (Cardona et al., 2004). On the other hand, job autonomy occasionally makes workers<br />

underestimate the importance of other functions in an organization or their relationship with those<br />

functions. In this case, their insensitivity to others’ needs might reduce their OCB (Pearce &<br />

Gragersen, 1991).<br />

Data that allows us to directly examine the OCB of IT personnel is not available. Therefore, we<br />

focus on the work values of IT personnel instead. As discussed later, work values are considered to<br />

have a close relationship with OCB; hence, focusing on the work values of IT personnel help us<br />

understand their OCB more closely. The objective of this article is to investigate the relationships<br />

between work values of IT personnel and attitudinal factors in order to forecast their OCB.<br />

2. Extraction of Six Work Value Dimensions<br />

We used secondary data from the Survey of Working Persons (2008) that was originally collected by<br />

the Works Institute Recruit Co. Ltd. (hereinafter WIR). The WIR offered this data to the Social<br />

Science Japan Data Archive (Center for Social Research and Data Archives, Institute of Social<br />

Science, the University of Tokyo) in order to give qualified academic researchers the opportunity to<br />

use it. The data were collected from 6,500 workers in the Tokyo metropolitan area in Japan in the<br />

summer of 2008. From this group, 218 were classified as IT personnel.<br />

Values play an important role in influencing people’s perception, motivation, and behavior. People’s<br />

values comprise various subsystems of specific values that are associated with the judgment<br />

regarding whether more specific objects are good or bad. Work values can be considered a part of<br />

these values. They are defined as “beliefs about the desirability of specific outcomes of working”<br />

(Hattrup, Mueller & Joens, 2007, p. 481) and are considered to influence the behavior and<br />

orientation of workers.<br />

By conducting an exploratory factor analysis of responses of 29 out of 32 items on the importance of<br />

objects that workers expected to acquire through work, we extracted the following six work value<br />

dimensions (Ueda & Ohzono, 2011). The value Challenging job (rotation sums of squared loadings<br />

[RSSL] = 6.131) reflected the belief that something new should be acquired or produced through<br />

work. Self-actualization (RSSL = 6.249) referred to the quest for the ideal self. Extrinsic rewards<br />

(RSSL = 4.194) indicated the desire for extrinsic rewards such as good pay, a good workplace, and<br />

timely promotion. Power and authority (RSSL = 4.316) referred to the desire for authority and<br />

power in an organization. Identification with the organization (RSSL = 4.194) reflected the desire to<br />

have a strong sense of belonging to the organization and good relationships with coworkers.<br />

Contribution to society (RSSL = 4.506) referred to the desire to help and contribute to society.<br />

Furthermore, while many OCB researchers have proposed various sets of OCB constructs, Organ et<br />

al. (2006) tried to organize various OCB constructs into the following seven dimensions: helping,<br />

sportsmanship, organizational loyalty, organizational compliance, individual initiative, civic virtue,<br />

and self-development. Each of the above six work values is associated differently with some of these<br />

OCB dimensions. First, challenging job and self-actualization are considered to be associated with<br />

self-regulation of workers in and around the organization. A challenging job and stronger self-<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 32

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