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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS<br />

JUNE 2011<br />

VOL 3, NO 2<br />

seems important to satisfy expatriates in their professional as well as private situation in<br />

Denmark for a long or even permanent time.<br />

Nevertheless, expatriates seem to get considerably less attention and support by the Danish<br />

government and society than other groups of foreigners. This is even more astonishing when<br />

considering the Danish immigration statistics. In 2008 about 6,000 foreigners came to Denmark<br />

for asylum or family reunion, the groups which are in the focus of the political and public<br />

discussion of integration. However, in the same year about 70,000 (Nygaard, 2009) foreigners<br />

came for work or study reasons and, still, they are rarely included in the integration activities of<br />

the government. Expatriates, just as any other groups of foreigners, bring their cultural heritage<br />

with them, which will come into contact with the host country culture. These cultural differences<br />

might lead to problems and could be one of the reasons for the often reported ‘failures’ of<br />

expatriates on international assignments (see e.g. Forster 1997). Expatriates are primarily<br />

business people having a job to do. A great part of expatriate literature deals with expatriates<br />

doing business in foreign cultures, how they fail and can be trained to do better. However,<br />

expatriates are also private individual shaving to cope with the changes in their live and with<br />

their personal situation in a foreign country. In this research, therefore, their integration as a<br />

private individual is of interest, rather than their skills of doing business in a foreign country.<br />

Nevertheless, the integration of the expatriate as a private individual could be of high interest for<br />

a variety of stakeholders. This could be businesses relocating or employing foreign workers as<br />

well as countries relying on the expatriates’ knowledge and skills. Hence, in order to predict<br />

possible problem areas, it seems important to understand the psychological and social processes<br />

an expatriate goes through when living abroad (Morley et al. 2006).<br />

This inclusion of the psychological aspect of cultural barriers and the interdependence of<br />

willingness and adaptation has not been widely discussed in the literature (Selmer 2000). It<br />

seems as if the literature tends to assume that expatriates are willing to adjust and therefore focus<br />

on the ability to do so, on the underlying processes or on the obstacles that they might face.<br />

However, especially expatriates that come for a limited time to a foreign country might not be<br />

willing to change; rather they might want to remain a home country orientation (Berry et al.<br />

2002; Gudykunst and Kim 2003). In order to successfully retain expatriates, it is important that<br />

they feel satisfied with their situation. Hence, knowing what makes them satisfied is crucial. In<br />

order to integrate them, knowing whether they want to integrate, what would make them feel<br />

integrated and how this could be achieved seems fundamental. Accordingly, the depth of desired<br />

contact with the dominant society and culture needs to be studied. This <strong>paper</strong> wants to make a<br />

contribution by giving expatriates the chance to explain what integration means to them, whether<br />

and how they want to become part of the local culture and society and how they experience this<br />

process of integration in Denmark.<br />

Literature Review<br />

Expatriate research has had a growing interest, especially due to the rapidly increasing amount of<br />

multinational corporations and globalization of business (Morley et al. 2006). Furthermore, an<br />

enormous amount of academic literature regarding cultural contacts exists. Parts of this literature<br />

deal with expatriates specifically but also literature on immigrants and other sojourners has<br />

delivered important insights for this research. Studies about expatriates or other cross cultural<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 283

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