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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

Another pollution problem is the litter issue. That is a problem especially in the remote or poverty<br />

area. I have been to Tibet, which is called the world last pure place. I was shocked by the nice<br />

people and fantastic scenery, extremely blue sky, transparent water, and the marvelous snow<br />

mountain. The picture below can show a little of its beauty. Is it amazing? But can you imagine.<br />

There are also some disappointed scenes there just outside the picture. More and more tourists make<br />

there more and more dirty. Cans, bottles, toilet <strong>paper</strong>s, you can see these litters almost everywhere.<br />

The local restaurants are still using the so-called “white wastes” canteens, and they are thrown<br />

directly to the nature after used. Local residents seem not care about the environment. Nobody<br />

responds for cleaning and treating the rubbish. Yes, Tibet did make money since more and more<br />

visitors there. But I do worry about the future of its tourism industry. If current situation continued,<br />

we might not maintain the “world last pure land”. The tourism there will be damaged a lot.<br />

Lake of Tibet Lijiang crescent moon spring<br />

Water shortage and land desertification<br />

Tourism is also a huge resources consumer. The evidence shows that tourists' water consumption<br />

was far in excess of that of local residents and that deteriorates water stress in regions and areas<br />

which already suffer from water shortages (Djerba Conference, 2003). Western China is a typical<br />

water-scarce area. In order to improve its tourism industry, the resorts, hotels and restaurants have to<br />

give full time water service for their visitors, including 24-hour showing water, although they have<br />

totally about 10 million people who met drinking water difficulties.<br />

Nowadays, many natural resorts are threatened by water shortage and desertification. Lijiang, China,<br />

which attracts hundreds of thousands of visitors because of its beautiful landscape of mountain and<br />

water, now is “tired”. In several months, especially from September to next February, water shortage<br />

makes boats have difficulty to navigate in the river.<br />

Another heart-struck example is shrinkage of crescent moon spring, Gansu, China by desertification.<br />

According to the native’s introduction, in the recent decades, the crescent moon spring actually is<br />

shrinking by the astonishing speed., the current crescent moon spring water surface is only 1/3 of<br />

1960’s, and the water depth also dropped from 7 - 8 meters to today’s about 1 meter. If that<br />

continued, this well-known tourism destination would disappear from this planet.<br />

2.2 Socio-Culture Issues<br />

Cultural tourism is about movements of people motivated by cultural intents such as study tours,<br />

performing arts, festivals, cultural events, visits to sites and monuments, as well as travel for<br />

pilgrimages, and enjoyment of the lifestyle of the local people, the local area and what constitutes its<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 25

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