gender differential paper IJCRB

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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
The computer industry is capable of benefiting extremely from the use of the internet, including
various companies in the computer industry that are keen on marketing their services to a wider
range of people and also consumer and client can get the benefits to decrease the cost by using
internet. The dramatic increase in internet and the detonation of its usage have facilitated the
development of electronic commerce, which is described as the movement of buying and selling,
or the trading of products, service and information between and among the organizations and
individuals all the way through computer networks including the internet ( Laudon and traver,
2001).When investing in online/internet marketing, strategic thinking will bring to the best
rewards ( David Scanlon 2009 ). Multimedia systems are being developed for a surprising and
ever increasing number of applications. The major revolution is the internet, which is really used
for marketing products and services. According to a statement from e-Gain Communication an
approximated 6.6 billion USD worth of merchandises are currently being existing on the
Internet/online marketing for more than 200 million users. 35 million of them are assumed to be
involved actively in the online marketing world. This represents a vast would-be the online
ventures by business organizations and the participation of net users exponentially. Connectivity
has increased quickly in both developed and developing countries; with one of the greatest
growing regions being Asia. Malaysia is currently spending $5 billion on building a Multimedia
Super/great Corridor. In Malaysia, the development of Multimedia Super Corridor (MSC) has
concerned much attention on the development and accomplishment of Multimedia. In this
regard, the use of multimedia in marketing products and services had improved in the local
business activities. It is highly assumed that online marketing services can support retailers in
expanding new markets as well offering real time dealings and processing feedback. They
present extensive products and company information to their clients and also offer value added
consumer services. The expansion of the internet has increased the attractiveness of online
shopping. However, many internet users stay away from shopping online due to security and
privacy concerns. Despite this though, online sales or online marketing continue to develop as
internet-based businesses become more complicated; indeed many users stay involved in online
shopping. Understanding possible markets is thus important for businesses investing in electronic
commerce. (Amichai-Hamburger, 2002) indicated that the behavior of internet users plays a
significant role in their online behavior. Moreover, (Hills and Argyle, 2003) reached similar
viewpoints. They found that individual internet use correlates with individual personality
differences. (Kotler, 2003) asserted that personal factors are the main persuade on buyer
behavior. Thus, understanding the personality differences between these two groups (internet
shoppers or online purchasers and non-internet shoppers or non-online purchasers) is really
important to businesses. Understanding the personality of potential online customers can help
businesses accurately target prospective markets. Internet commerce or online marketing
involves the sale and purchase of products and services over the internet (Keeney 1999). It was
touted to have huge sales prospective, with earlier hope of over $1 trillion by 2002 (Burke 1997;
Mehler et al. 1997). Yet, these expectations have fallen well little of the $1 trillion calculate
approximately, with the U.S. Census Bureau reporting that U.S. e-commerce sales and online
purchasing in 2002 equaled only $43.5 billion and $70 billion in 2003. However, online
expenditure is growing. Retail e-commerce sales in the second quarter of 2004 were just about
$15.7 billion and boost of 23.1 percent from the second quarter of 2003 (U.S. Census Bureau
2003). E-commerce sales and online selling in the second quarter of 2004 accounted for 1.7
percent of total sales, while in the second quarter of 2003 e-commerce sales and online selling
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