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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
Figure 1: Segmentation of Software Industry
JUNE 2011
VOL 3, NO 2
Source: Author’s own compilation
4.2 Data Collection
60 software houses 6 are surveyed, out of which 29 software houses are surveyed from
Lahore 7 while total number of software house in Lahore is 105. Similarly, 17 software
houses from Karachi 8 out of 129, 13 from Islamabad 9 and Rawalpindi 10 out of 79 and 3
from other cities. Survey is conducted through telephonic conversation and personal
visits depending on the convenience of respondents (mostly entrepreneurs and/or CEOs)
from software industry. Since most of the variables are qualitative in nature, Likert scale
technique is used to quantify them, which are then subjected to statistical analysis.
5. Descriptive Approach
5.1 Overall Sample
60 software developing firms had participated in the data response process for study
which is almost 5.126% of total IT industry. 11 Rate of participation from various cities
are: 47% from Lahore (25), 27% form Karachi (17), 19% from Islamabad (12), 2% from
Faisalabad, 2% from Rawalpindi and 2% Quetta. There is common perception in the
industry that more than 50% of the IT firms are ‘software traders’, value adder or IT
service providers and 25% to 30% of IT industry is developing software. 12 Sample used
in this study is approximately 20.54% of the software development industry. The
proposed sample size was more than 80 firms but security issue in city of Karachi is the
main hurdle in limiting the sample size to 60.
5.2 Status of the Respondents
From total, 24% CEOs (15), 24% Project manager (15), 15% Human resource manager
(9), 11% Operational manager (7), 8% Team lead (5), 8% Senior software engineer (5),
5% Senior developer (3) and 3% Sale manager (2) have participated for research.
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