gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
Likert scale technique is used to quantify them, which are then subjected to statistical
analysis. This study uses convenient sampling due to lack of identification to the software
firms and selects 60 software houses. 29 software houses were surveyed from Lahore
while total number of software house in Lahore is 105 (27.62%). Similarly, 17 software
houses from Karachi out of 129 (13.33%), 13 from Islamabad and Rawalpindi out of 79
(16.46%) and 3 from other cities. Right and left panel of the diagram explain the
decomposition of software industry and firm growth in relation with associated factors,
respectively.
Figure 1: Segmentation of Software Industry and Classification of Associated
Factors
Source: Authors’ own compilation
5. Empirical Findings
For inquiring the existence of association between firm growth and internal and external
factors that are suspected to influence firm growth, chi-square is used. Moreover, the
coefficient of contingency is also calculated to find the relative strength of association.
Level of sales, profit, employment, output and clientele are five measures of firm growth
that are used in this study. These proxies of firm growth are tested for their association
with internal and external factors.
5.1. Entrepreneur-related Factors
5.1.1 Age of Entrepreneur
5.1.1.1 Customer Trend
H A : There is association between Customer Trend and Age of Entrepreneur.
COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 2014