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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

In the " counter reading" field, the measure of “ the quality of giving information about the<br />

reading time and things that the subscribers need to do in case that the counter is not being read”<br />

with a difference in mean of 0.609 had the best function. By looking at the table above you can<br />

find out that before privatization the mean of this measure has been 2.570 that is so low but after<br />

privatization, it is 3.179 that shows a remarkable increase. You should remember that the<br />

advertisement has played a significant role. The subscribers are not satisfied by the time when<br />

the counter reading officer goes their home to read the counter. So, this measure has not a good<br />

status. Interview with the subscribers shows that the time of counter reading is not suitable and it<br />

is done in the afternoon when most of the people are taking a rest. The electricity company can<br />

have a good plan to resolve this problem. Any way the situation is much better than before<br />

privatization. The effect of “not being read” warning on the subscribers comparing with that<br />

before privatization is too much; so it shows an upward trend in this field.<br />

Approximately all of the measures in the “bill distribution” field have relatively high means. “On<br />

time and regular delivery of bills to the subscribers” measure (0.869) done every other month has<br />

a rational regularity comparing with the period before the privatization. “The clearness of price<br />

and information written on the bill” showing the lowest mean difference of 0.315 comparing<br />

with the other means, states that the subscribers still do not have sufficient knowledge about<br />

some prices and information written on the electricity bill (e.g. subscription cost, taxes, the<br />

subscriber’s previous debt which is not already paid, and total debits, etc) and it may cause a<br />

difference their estimation of price and the real one. The private sector should be responsible<br />

about the clearness of the written information on the bill and be able to make clear the<br />

ambiguities created of this type. It can be done by exact calculation of price and printing enough<br />

explanations, required guidelines or referring them to the related units (departments) in the<br />

electricity company. “Befitting behavior of counter reading officer” measure does not have a<br />

remarkable difference between the means before and after the privatization. The measure of<br />

“being responsible of the counter reading officers about answering the subscribers’ questions”<br />

with a mean of 0.424 does not sound to be so perfect as well and it seems that there are some<br />

problems. So, the best solutions for the mentioned problem are stimulating the in charge<br />

employees of the counter and make it clear for them that answering the subscribers is the main<br />

task. Punishment, penalizing, and reprimand of the in charge employees seem to be suitable<br />

alternatives.<br />

In the “account receiving field”, the measure of “the subscribers’ consent of the bill payment<br />

methods” has the best function. The difference between the means of this measure is 1.429.<br />

There is no need to mention that the “effect of advertisement” measure with a mean of 1.043 has<br />

had a good performance as well. Before the privatization, the payment method was paying the<br />

cost of the used electricity directly to the in charge officer at the door, when they gave the bill to<br />

the subscribers and the best way was payment through the banks. These ways needed to spend a<br />

lot of time and were costly. Nowadays, the costs of coming and going to banks have been<br />

reduced by using the privatization and accompanying the government with private sectors. These<br />

days various methods have been created to pay the bills, e.g. deducting form bank account and<br />

the most important method is paying the bills through the internet. These methods have some<br />

advantages like saving time and money, preventing the useless coming and going, decreasing the<br />

traffic and accidents, decreasing the use of fuel, and as a result reducing the air pollution.<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 1949

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