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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

of incomplete information in such types of forecasts (Weihong Xu 2009), and the user<br />

influence of forecast accuracy (Carlo D. Smith, John T. Mentzer 2010).<br />

H2: Firms issue bias and incomplete information.<br />

Prior Literature on Forecasts show the management’s perspective towards what they believe<br />

to be the future position of their firm, company or business. When issuing such forecasts<br />

management perception plays its part and since they want what is better for their company<br />

rather than depicting the true picture the issued information is bias which then increases the<br />

information asymmetry already existing in the parties to the contract (Francis, Philbrick<br />

1993; Das, Levine, Sivaramakrishnan 1998). Later research also proves the concept of<br />

presence of biasness from Management or the issuing authority in such earnings forecasts<br />

(Lim 2001; Matsumoto 2002; Richardson, Teoh, Wysocki 2004).<br />

H3: Biasness increases information Asymmetry.<br />

This concept was further explored by (Kato, Skinner, Kunimura 2009) where they argue that<br />

the managers’ initial annual earnings forecasts (In the Year Start) are, on average, upward<br />

biased (optimistic) depicting Management’s purpose to misguide the investor’s and generate<br />

more funds than actual if the true forecasts were provided . Importance of such forecasts for<br />

the firms and management is examined by (Lambert and Stock 1993) where they positioned<br />

forecasting as the driving force behind all forward planning activities within the firm.<br />

Research provides evidence that when such forecasts are accurate, they help companies and<br />

supply chains to prepare for short and long term changes in market conditions and help<br />

improve operating performance (Fildes and Beard 1992; Gardner 1990; Wacker and Lummus<br />

2002). Whereas when forecasts accuracy degrades, decisions based on the forecasts may lead<br />

to operational missteps.<br />

H4: Forecasts affect Organizations positively and negatively.<br />

Investor Decision is our dependent variable in this study. In previous literature by (Leonard<br />

Karakowsky, A. R. Elangovan 2001; Collin Mason, Matthew Stark; 2004) explained concept<br />

was the fact that investor decision and their investment choices are affected by the<br />

information demands of investors or the information they are looking forwards in such<br />

forecasts. They have also argued that information demands or the required information<br />

differentiates from investor to investor and it also depends on the type of investment.<br />

Investor decision besides the above mentioned factors is also affected by their relationship<br />

with other investor’s (John Hendry, Paul Sanderson, Richard Barker, John Roberts 2006;<br />

Elaine Henry 2008) there training (Kim Hoque, Nicolas Bacon; 2008) how the information is<br />

provided to them (Elaine Henry 2008) and the peer affects while making an investment<br />

decision (Lilian Ng, Fei Wu 2010). (Collin Mason, Matthew Stark 2004) define investor<br />

decision as a mix of information regarding “Entrepreneur, Strategy of the business,<br />

Operations of the firm, Product/Services in which they are dealing, Market Situation,<br />

Financial Strength of the company, Investor Fit with the organization and various others”.<br />

H5: Investors Decision is mix.<br />

Disclosure Quality of these forecasts is our mediating variable in this study. Effect of<br />

disclosure quality and information asymmetry on investor’s decision is discussed by<br />

(Millicent Chang, Gino D’Anna, Iain Watson, and Marvin Wee 2008) where they argue that<br />

investors are affected by the authority providing the information and the reliability of<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 1739

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