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JUNE 2011<br />

INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2<br />

information asymmetry. (Millicent Chang, Gino D’Anna, Iain Watson, and Marvin Wee<br />

2008) Previous literature on disclosure quality reflects that an effective investor relation can<br />

foster higher disclosure quality. According to (Kaohsiung, Taiwan 2008) firms with better<br />

information disclosure quality do not show any direct but an indirect impact on corporate<br />

performance. They further state that it is proper to measure disclosure quality by corporate<br />

reputation. Previous literature has failed to lay emphasis and depict the effect of disclosure<br />

quality of a firm on investors’ decision which needs further study and this study will help us<br />

in doing so.<br />

The purpose of this study, keeping in view the complexity of the investor decision,<br />

information demands of the investor, biasness presence in the information, disclosure quality<br />

of the issued forecasts and the importance of forecasts to be market competitive investor<br />

decision is to be further studied in order to better understand the situations investors face.<br />

This study will help us in analyzing the investors’ choices when the role of disclosure quality<br />

is playing its part.<br />

Literature Review and Hypothesis Development<br />

Management earnings forecasts are a valuable tool for a firm to communicate its expectations<br />

to market participants. These forecasts are important for investors as they inform them of the<br />

firm’s future prospects, information asymmetry is also lessened, and these reduce the firm’s<br />

cost of capital by higher confidence in the investor’s mind. Prior literature on management<br />

forecasts has been looked at various angels to judge their impact on investors’ choices. Like<br />

(Ball and Brown 1968) has focused on market efficiency with respect to earnings information<br />

they argue that it has attracted substantial attention from accounting researchers they also lay<br />

weigh that investors response to Post Earnings Forecasts change the managements<br />

perspective when issuing such forecasts making the information bias and increase the<br />

information asymmetry thereof. In our study independent variable is Management Forecast<br />

and specifically point and range forecast. Previously literature has focused on forecasts in<br />

various aspects. Little information is available on Point and Range Forecasts. But since Point<br />

and Range is also a Forecast we assume that these forecasts will behave exactly like<br />

Management Forecast and the previous literature of management forecast stands true for<br />

these forecast as well.<br />

H1: Range Forecasts will behave as other Management Forecast.<br />

These forecasts were first discussed by (Highhouse 1994). They explain that Point Forecast is<br />

one estimate of mainly Firm’s EPS whereas in Range Forecast firms provide a minimum and<br />

maximum value of EPS and investor has to use his own perception, skills, knowledge,<br />

experience, and evaluating abilities to judge the situation and reach at a conclusion of<br />

whether to make an investment choice or not. When faced with range forecasts investors<br />

evaluate the possible outcomes and make their investment choices. But the question is how<br />

they evaluate such information, what are the factors involved and what affects different<br />

investor’s to react differently? Previous studies of management’s forecasts show that<br />

earnings forecast affect earnings management (Sunil Dutta, Frank Giglert 2002) biased<br />

information is issued to affect the stake holders decision, (Bin Ke, Yong Yu 2006) credibility<br />

of forecasts affects the stake holder’s decision (D . Eruchirst , Lisakoonce, 2007) existence<br />

COPY RIGHT © 2011 Institute of Interdisciplinary Business Research 1738

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