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INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS
JUNE 2011
VOL 3, NO 2
Pain – Pleasure Theory of Motivation
Dr. Hummayoun Naeem
Associate Professor in Management, Foundation University Institute of Engineering and
Management New Lalazar, Rawalpindi Cantt., Pakistan
Mr. Amir Gulzar
Assistant Professor in Management, Foundation University Institute of Engineering and
Management Sciences, New Lalazar, Rawalpindi Cantt.
Mr. Aziz ur Rehman Rana
Assistant Professor in Management, Foundation University Institute of Engineering and
Management Sciences, New Lalazar, Rawalpindi Cantt.
Mrs. Naintara Sarfraz Raja
Assistant Professor in Management, Foundation University Institute of Engineering and
Management Sciences, New Lalazar, Rawalpindi Cantt.
Abstract
The pain pleasure theory of motivation is based upon the assumption that human nature seeks
pleasure and avoids pain. One is never comfortable in painful situation and in order
to get rid of that painful situation, the individual puts efforts to come out and seeks pleasure.
Level of efforts put to avoid pain indicates motivation level. In order to support the assumption,
a scale indicating 5 different stages i.e. 20, 40, 60, 80, & 100 was developed. These stages
indicate pleasure level of an individual. According to the theory, if an individual reaches the
stage of 20 and gets stuck at this stage, either he will show his satisfaction or dissatisfaction. In
case of satisfaction, he will not put anymore effort to reach next stage, he will be happy whatever
he has got. In case of dissatisfaction, he is going to face two situations; he will put more efforts
to reach next stage and may manage to reach the target stage; otherwise, his dissatisfaction
would lead towards anxiety and depression. This psychological state would further lead towards
two behavior patterns; either he will go to seek medical help or his psychological disorders will
get intensified which will finally lead towards abnormal behavior patterns.
Keywords: Pain ; Pleasure Theory of Motivation
Introduction
One of the best possible foundations of every business is motivated enthusiastic and motivated
work force. Without motivated workers, a business may survive but can not do extraordinarily
well. Much of the manual work has been taken over by computers but despite such
developments, we need motivated employees to operate and control these machines & robots.
Motivation being evergreen topic in management sciences, is still studied and researched with
the same zeal and devotion as used to decades and centuries ago.
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