gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
The cornbach results show the reliability of the stakeholders score card is significant as it is
0.614 or 61.4 %.
Table 2:
Stakeholder Score – descriptive statistics
Stakeholder Score Card
Mean 3.0538
Std. Deviation .43556
Variance .190
Minimum 2.00
Maximum 4.00
Cronbach's Alpha .614
Individual investor investment behavior is described in table 3. The results shows the
individual investor’s behavior of investment before disclosure of CSD and after the introduction
of CSD, and also the investment behavior in short term and long term investment decision.
Table 3:
Investment behavior – descriptive statistics
Mean S.D
Long-term
Before CSD 12.45 25.14
After CSD 13.03 33.38
Short-term
Before CSD 13.93 30.63
After CSD 13.69 29.86
Investment
Change
Long-term 0.58 23.37
Short-term -0.241 20.95
Discussion
Descriptive statistics on investment change by the individual investor indicates a positive change
in investment is related to the exposure of CSD and a negative change represents negative effect
of CSD on investment. The mean values of investment in long term shows a small positive
change in the individual investor’s decision to invest in the long term decision after disclosure of
CSD, as mean before investment indicates 12.45 as compared to the mean taken after the
disclosure of CSD which is 13.03. There is a negative influence of CSD on short term
investment decision as mean before CSD exposure is 13.93 which comes to 13.69 after the
exposure of CSD.
These results are common as compared to stockholders score card which comprises of scale
attached in appendix A which shows in table 2. The mean of stakeholder score card is
approximately 3 which shows as equal response near to neutral that is consistent with the
investment decision of exposed CSD there is a slight increase in long term investment but it is
also off-settled by short term investment which slightly decreases after the exposure of CSD.
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