gender differential paper IJCRB

ijcrb.webs.com
JUNE 2011
INTERDISCIPLINARY JOURNAL OF CONTEMPORARY RESEARCH IN BUSINESS VOL 3, NO 2
Evaluating business partners based on social responsibility criteria, considering social
responsibility categories in contracts, and providing equal opportunities for partners to support
social programs ranked as second, third, and fourth positions. The disagreement rate was 0.0593.
5.2.5 Ranking criteria of Community relations
Table 8 shows the weight (W) and ranking (R) of each criteria of Community relations from the
viewpoint of private bank managers.
Of the five criteria of Community relations in private banks, Educating and informing people of
the services and financial affairs of banks (0.289) was the most important criteria and measuring
society’s overall view of its performance (0.128) was the least important one. Giving loans and
other services according to non-discriminatory nationwide, decision-making in order to support
local communities and less prosperous areas, and taking actions in favour of poor people to have
an easier access to financial resources, ranked as second, third, and fourth positions.
The disagreement rate was 0.0740.
5.3 Ranking of all CSR criteria in comparison with each other
Here, all the CSR criteria were compared with each other. Organizational missions (0.103),
codes of ethics (0.097), and formulating organizational strategies (0.082) were ranked as the
most important CSR criteria. On the other hand, evaluating business partners based on CSR
criteria, equal opportunities for partners to support social programs, considering CSR criteria in
contracts, and considering environmental conditions while giving loans and other services earned
the lowest score of just 0.011. The disagreement rate was less than 0.1 (in fact it was 0.072) that
corroborates the comparison.
6. Conclusion and Recommendation
The present study embarked on prioritizing the CSR dimensions and criteria using hierarchical
analytical approach and from the viewpoint of private bank managers. Brice and Wegner(1989),
argue that applying hierarchical analytical approach in the field of CSR not only facilitates the
procedure of decision making for the managers, but it is also a supportive means that prioritizes
CSR categories which ,in turn, provides the possibility of changing human judgement into
measureable criteria to formalize and standardize decisions to allocate social responsibility
resources.
Generally speaking, the findings of the present study corroborate the considerable importance of
leadership in the Iranian private banks. Many other studies have approved the same supposition,
for instance Brice and Wegner (1989), Maignan and Ferrell (2004), sheth(2006) and carina and
sofia (2008) all emphasize on the importance of leadership in CSR. They also believe that an
active, knowledgeable manager competent of the internal and external CSR values and
regulations is of utmost necessity.
The results of interviews with the targeted managers of the study brought up some reasons with
regard to the importance of leadership. “Generally, it is the idea and insight of the highest
executive of the organization that determines its social responsibility in different fields; the
leadership determines organizational missions and policies of CSR; if the leadership is carried
out properly in the organization, even in the static, undesirable conditions, the organization can
successfully carry out its own responsibilities; the most important barrier on the way of social
responsibility is a lack of motivation and stimulant; no progress is achieved until the
organization leadership manifests awareness, accountability, and affirms social responsibility”.
Another remarkable result of the study is the importance of "workplace". Based on the Review
of Literature, paying the staff due attention is one of the most important duties of every
organization. Since the staffs are the backbone of each organization, it is undoubtedly essential
that their requirements are met in the best possible manner. Carina and sofia (2008) argue that it
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