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Academy Transition Programme Information Pack

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Personal<br />

conduct<br />

Fame, adulation and large amounts of money can be a dangerous combination<br />

when young, impressionable footballers are forming personal relationships. Given<br />

they are hero-worshiped, in the public eye and contactable like never before<br />

through social media, the number of temptations, many of which are inappropriate,<br />

are numerous. Sexual scandal also continues to sell papers, so just one step out of<br />

line could see a player on the front page of a newspaper rather than the back page.<br />

The sensitive topic of personal conduct – which has received greater attention<br />

following the high-profile jailing of Adam Johnson earlier this year - will be covered<br />

in the <strong>Academy</strong> <strong>Transition</strong> <strong>Programme</strong> by giving those working in player care an<br />

understanding of how players can avoid getting into improper personal<br />

relationships, and what the implications can be for both player and club should<br />

footballers behave illegally and inappropriately.<br />

Partners:

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