IQ Magazine Issue 18

Issue 18: september - november 2016 

issue 18 | page 1

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IQ welcome 

welcome to the eighteenth edition of iq business magazine, 

a quarterly publication that offers insight and inspiration 

to sme business owners in cambridgeshire and suffolk 

Keep us up-to-date with your latest 

business news and press releases. 

Please email gemma@cubiqdesign.co.uk 

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At the start of September I attended a business leaders 

dinner courtesy of the Suffolk Chamber of Commerce. 

The evening was hosted by Matt Hancock MP who was 

there to answer questions and strike up debate for others 

to participate in around the table. The conversation 

inevitably centred around the hot topic of the moment: 

Brexit. Business leaders around the table seemed eager 

for reassurance of a clear plan and indications as to what 

will happen to the UK once we leave the EU. Although we 

have been given confidence in the new Prime Minister and 

her government’s ability to steer the ship, what will happen 

post Article 50 is failing to be predicted. 

Following the referendum, I read a great quote which was 

in favour of a second vote, it said ‘who would enter 

a game of poker not knowing the stakes?’ I couldn’t agree 

more, which is why I predicted (abysmally) in the last issue 

of iQ that the referendum would have a low turn out! 

With the overwhelming amount of misleading and 

conflicting information the leave and remain camp were 

publicising, I couldn’t see how anyone could possibly make 

an informed decision. However, it seems that I was wrong 

and the UK chose to vote anyway! 

Gemma Treby 

to receive your free issue of iq each quarter 

Visit www.iqmag.co.uk and sign up to the iQ database. 


iQ contents 

In THIS 

ISSUE 

Gemma Treby Editor 

John Treby Creative Director 

Sammi Nice PR & Editorial Executive 

Elyssa Fagan PR & Marketing 

Rachel Cracknell PR & Marketing 

Pete Townshend PR & Marketing 

Becca Plaxton Publication Sales 

Adam Blythe Designer | Rachael Savory Designer 

Matt Cockerton Designer | Eugene Hector Designer 

James Willcox Designer | Steve Parr Designer 

Expert Contributors 

Peter Waters | Emma Thornton 

Emmerson Dutton | Steve Elsom 

Miles Vartan | Glen Mon Hughes | Ashley Hicks 

James Pinchbeck | Jacqui Burke | Jacqui Kemp 

Cubiqdesign 

Goodwin Business Park 

Newmarket, CB8 7SQ 

01638 666432 


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Hinkley Point C: What does this mean for 

the future of Suffolk? 

The consequences of Brexit 

HR post-Brexit: Keep calm and carry on 

Post-Brexit property: Expert insight 

Brexit on tourism: Opportunity or threat? 

Brexit: Are we facing an international 

M&A smash and grab? 

Employee wellbeing and the EU Referendum 

Newmarket BID: Planning the next five years 

Suffolk’s newest and most impressive attraction 

The arc Shopping Centre: seven years on 

Inspiring colleagues and delegates 

Communications: Agency vs In-House 

Getting Cosy 

Content is King 

Re-investment is key 

Why business development might not be 

developing your business 

Secured growth 

Taking care of business 

The working environment 

Business Diary 

Feeling festive 

Quickfire Q&A with Ashley Hicks 

Book review: Bricks and Mortals 

Book review: The Inevitable 


IQ insight 

Hinkley Point C: 

What does this mean for 

the future of Suffolk? 

The Government’s decision to delay its final decision 

on EDF Energy’s plans to build a new nuclear power 

station at Hinkley Point C in Somerset is being 

scrutinised by Suffolk Chamber of Commerce for any 

knock-on effect on the Suffolk economy. 

Suffolk Chamber of Commerce is so exercised by 

this last-minute delay that it has written to the Prime 

Minister expressing its members’ worries. 

It is concerned for two main reasons, one general, and 

the other more specific to the business community here 

in Suffolk. 

The general reason is the message such a delay may 

have on business confidence and investment decisions. 

Since the Brexit vote, Suffolk Chamber of Commerce, 

alongside its national body The British Chambers of 

Commerce, has been urging Government to boost 

business confidence by accelerating its approval of 

major infrastructural projects. 

The delay on a final decision on Hinkley Point C is 

unhelpful and counter-productive in this regard, and 

especially when set against Government delays on 

other nationally significant infrastructure projects. 

It calls into question not only the opportunities for 

businesses from every part of the country to benefit 

from the £18 billion project cost, but also the 25,000 

jobs that could be created during construction and the 

900 permanent jobs when the station is operational. 

The more specific issue for Suffolk Chamber of 

Commerce is the knock-on impact of the delay in 

approving Hinkley Point C on the prospects for the 

prospective new station at Sizewell on the Suffolk coast. 

Suffolk Chamber has a close working relationship 

with EDF Energy, and its belief is clear: the nuclear 

industry is good for Suffolk and good for businesses 

here in Suffolk. 

It has been good for Suffolk, thanks to both 

the jobs created directly and indirectly and 

in terms of investment in the skills base 

of our local workforce over many decades. 

Sizewell B is worth £40 million a year to the 

local economy. The building of 

a new nuclear 


IQ insight 

Miles Vartan, Supply Chain Manager at Suffolk 

Chamber of Commerce, outlines why the Government’s 

delay in deciding on Hinkley Point C power station could 

hurt Suffolk’s economy 

power station would further boost our economy, both 

during construction and once it is up and running. 

The Chamber has been working closely with EDF 

Energy through the local supply chain website 

(www.sizewellcsupplychain.co.uk) to ensure that as 

many local businesses as possible have a chance to pick 

up contracts, should Sizewell C get the go ahead. 

80% of work packages related to building 

and running a power station are non-nuclear. 

Therefore, there will be plenty of opportunities 

for SMEs in Suffolk and for regional businesses. 

Of course, the benefits of Sizewell C would be felt 

nationwide as, once operational, the station would 

supply power for about 6 million homes and would 

make a significant contribution to this country’s long 

term energy security. 

That is why Suffolk Chamber of Commerce urges the 

Government to keep this extra time for reflection to an 

absolute minimum, before approving the Hinkley Point 

C project, both in itself and so as to free up progress 

on the Sizewell C proposals and public consultation on 

the project. 

More information 

Suffolk Chamber of Commerce 

42 Felaw Street, Ipswich, Suffolk IP2 8SQ 

01473 680600 

www.suffolkchamber.co.uk 


'Big enough to cope but 

small enough to care’ 

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IQ brexit 

You can’t make a massive, seismic shift in the national 

economic future without some discussion. 

What must have surprised everyone, from Prime 

Ministers and politicians to business leaders and 

economists worldwide, has been the breadth - which has 

been sometimes vicious and threatening - of the myriad 

of comments made. 

The day after the Referendum vote - who could forget 

the Breaking News logo on the BBC website around 

6am with the headline saying ‘Britain Votes to Leave the 

European Union’ - social media immediately erupted 

with millions of words of relief, accusation, confidence, 

anger . . . almost every emotion. 

Michael Gove, a leading Brexit campaigner, famously 

dismissed the views of experts, saying they were of no 

consequence. So why are they employed? 

Mr Gove has since faded away. Yet, since the morning 

of 24th June, expert views prevail. 

Their views – fabricated or not – make the 

news, and have affected markets. 

For anyone running a business – small 

businesses, especially – the picture is 

extraordinarily confused. At the 

beginning of August, news came that 

the service sector, an extraordinarily 

important part of the UK economy, 

was shrinking at a faster rate than 

ever. This could be the moment 

alarm bells 

started to 

ring twice as 

loudly, but there were calm words from Marcus Scott, 

chief operating officer of The City UK. 

Speaking on BBC Radio Four’s Today programme, he 

revealed astounding figures. Some 2.2m people work in 

the financial services industry in the UK, with two thirds 

of those working outside London. In 2014, they paid 

taxes amounting to £66bn, two thirds of the nation’s 

education budget. Yet that calm front broke rather, when 

he said that the UK still wanted access to the European 

Single Market and that financial services should be a 

priority in forthcoming negotiations. 

With East Anglia supporting a range of highly 

prestigious universities, Scott’s other comments were 

particularly relevant. “We have a great deal of skilled 

talent in the UK,” he said. “Evidence shows that those 

who were educated in the UK often make favourable 

decisions regarding inward investment in the UK later 

in their lives.” 

So, as a nation, we 

are wringing our 

hands about 

the dent to 

the economy 

which Brexit 

has caused. 

The pound 

has fallen 



Glen Mon Hughes takes a look 

at the national economic future 

following Brexit 

in value, though exporters say that makes UK exports 

more competitive. The stock market initially crashed, 

but is recovering and heading back towards record highs. 

Then we read that France, hardly a nation in search of 

Frexit (although National Front leader, Marine Le Pen, 

who seems to be surging in the polls, has said it is time 

for a similar exercise across The Channel) has seen a 

massive slump in output and economic performance. 

Eurozone economic performance halved in the second 

quarter, yet France, a vocal critic of the UK’s decision, 

saw zero growth in the quarter to the end of July. 

Tellingly, data released in July showed that Eurozone 

jobless figures were fixed at 10.1% in June. On the day 

that the UK lowered interest rates to just one quarter 

of one per cent, the Governor of the Bank of England 

expected that UK unemployment rates would rise to 

just over 5% - considerably lower than in neighbouring 

Eurozone countries. 

Growth prospects have been lowered in the UK, but 

Eurozone nations, as well as competitors elsewhere, have 

lower growth prospects. 

What does it all mean? The economic world has ended? 

Or has it begun anew? Can we control our future or not? 

When interest rates fell, some welcomed the move. 

“Small businesses are operating during a period of 

significant political and economic uncertainty,” 

said Mike Cherry, the National Chairman 

of the Federation of Small Businesses. 

“FSB research carried out before the Referendum 

showed small business confidence had fallen to a 

four-year low. In this challenging environment, it is 

encouraging to see the Bank of England taking decisive 

action to boost the economy. 

“This is the first time interest rates have been cut 

for seven years. Lower rates should lead to cheaper 

borrowing costs, making finance more affordable and 

helping to support business investment. Small firms will 

also welcome the boost to household spending power 

and consumer demand. 

“However, FSB members do have concerns about the 

longer-term economic outlook. There is a real risk that 

sterling will depreciate even further, which could benefit 

the UK’s visitor economy and small exporters, but could 

also affect prices, inflation and investment. Mediumterm 

forecasts indicate a slowing of the economy.” 

Nearly 5.5m small businesses make a considerable 

impact on the UK economy. Their confidence in East 

Anglia has always been key to the local economy. 

Challenges exist, of course. Investment in infrastructure 

is vital for the region. Small businesses, education, 

research and many other sectors are highly significant. 

Who knows what may happen? 

Expert comments remain vital and, of course, will 

continue. 




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IQ HR 

HR Post-Brexit: 

Keep Calm 

and Carry On 

Jacqui Burke of Flourishing People 

gives a post Brexit HR overview 

The recent Brexit vote has created uncertainty in 

many aspects of our lives and the world of HR is one 

of those that many businesses are wondering about. 

For many who voted to leave the EU it was the 

imposition of EU red tape and regulations that perhaps 

prompted that vote. 

And it would be true to say that some of the UK’s 

employment legislation does have its origins in 

Brussels in areas such as: 

• Anti-discrimination 

• Treatment of pregnant workers 

• Working time rights 

• Employment of agency workers 

• Rights to collective consultation 

• Health and safety rights 

However, the process that our Government has 

used over the years is to weave various pieces of EU 

legislation into the UK’s own legislation rather than 

tag it on the side. An example of this would be laws 

relating to equality and discrimination. In 2010 the 

UK Government removed a whole host of existing 

legislation and replaced it with the Equality Act. This 

incorporates both EU and UK legislation in one Act. 

And in some cases the UK Government has 

introduced legislation that goes beyond the original EU 

requirements. 

However, the Brexit vote does mean that the UK 

Government is no longer constrained by EU rules if 

they do wish to remove certain pieces of legislation in 

an effort to reduce red tape for businesses. 

Another factor to consider, however, is that those 

businesses who wish to continue trading with the EU, 

may find that future trade agreements still require them 

to demonstrate that they are meeting EU standards in 

order to continue with that trade relationship. 

So in summary: 

• Nothing will change any time soon. 

• Changes may not be as radical as some might be 

expecting - whole chunks of legislation are unlikely 

simply to disappear - changes are likely to be minor 

and implemented in a piecemeal fashion as each 

individual piece of legislation is reviewed. 

• Businesses may still need to abide by certain EU rules 

if they wish to trade with the EU. 

So the key message to employers at this time is - 

keep calm and carry on! 

More Information 

Flourishing People 

07770 477 688 

www.flourishingpeople.co.uk 


IQ property 

Post Brexit 

Property: 

Expert 

Insight 

Since the result of the EU Referendum, there has been a huge amount of 

speculation surrounding the effects of the Brexit vote on the housing market, 

but so far no obvious consequences. We caught up with Emmerson Dutton, 

Partner at Bedfords estate agents in Bury St Edmunds, to find out more 

What are the current effects of the Brexit vote on 

the property market? 

Presently, it is quite difficult to see beyond the typical 

summer ‘lull’ that we would expect ordinarily in August, 

but the initial knee-jerk reaction from buyers on the 

day of the result was just that, and we had no real fall 

out with ongoing transactions. My instinct is that we are 

running very much business as usual. 

What are the potential implications for the next 

five years? 

Inflation and interest rates will be watched closely. I 

think the Bank of England are acting responsibly and 

are aware of how fractious things could be. I would 

not expect any great capital growth in the short term, 

but supply and demand will continue to underpin any 

thought of price retraction. The demand to live in 

Suffolk is supporting prices, however, we are advising 

clients not to be bullish, but realistic. 

Who will be most affected and why? 

At a local level, those that are struggling to afford to 

buy will not see the situation change, rental prices are 

strong – almost too high, but there is no reason to see 

how things will change dramatically. One could argue, 

if interest rates continue at rock-bottom, those with cash 

in the bank doing nothing will undoubtedly consider 

property as a better yield for their money. 

What measures, if any, could be employed to 

combat any negative impact? 

There is sadly no rule book for this, but a continuing 

flow of communication from the Government and the 

Bank Of England will reassure many, and we can only 

watch closely the effects of Article 50 when it begins. 

What are you doing to prepare for the potential 

implications? 

We are being watchful, cautious in our outgoings and 

thinking twice before we invest in heavy business costs. 

We are doing all we can to make the most of any 

opportunities that come to us at the moment, as we 

are not taking anything for granted. We are confident 

the region will be resilient. Buyers on the whole are not 

using Brexit as a tool for negotiations, which says an 

awful lot about their mindset. 

More Information: 

Bedfords, 15 Guildhall Street, 

Bury St Edmunds, Suffolk IP33 1QD 

01284 769 999 

www.bedfords.co.uk 


IQ tourism 

We speak to Pete Waters, Executive Director of Visit East 

Anglia, to get the post-Brexit lowdown on one of our most 

important industries 

How has the Brexit vote affected the UK tourism 

industry? 

Short term it appears to have provided an uplift for the 

visitor economy in East Anglia. Brexit allied to economic 

uncertainty, fear of terrorism in Europe causing some 

people to think twice about travelling abroad, and the 

weaker pound has produced a double win – more people 

enjoying staycations, and we’re currently good value for 

overseas visitors. 

What are the potential implications for the 

future? 

It’s too early to say what the long-term impact will be 

until Article 50 is invoked and the negotiations shake 

down to resolutions. It could go either way. It’s an 

opportunity but also a threat. 

Who will be most affected and why? 

There is a risk that our reputation as a welcoming, 

friendly destination could be affected if the negotiations 

are protracted and bitter. There is an important PR 

role here for the tourism industry, Visit Britain and 

the government to take into consideration. If it looks 

like we’re taking our ball and walking from the field, 

it will have an adverse impact. This is as much about 

perception as reality. We also need immigration, and not 

just highly-skilled, high earners – the visitor economy 

here in East Anglia relies on that. 

How will Brexit affect the way British people 

holiday? 

Again, we can’t be certain. It could be the weather that 

is a bigger factor. The trend now is to book shorter and 

later, so if the weather is good there’s a chance they’re 

likely to stay in Britain. East Anglia is the combined 

sunniest-driest region in the country so we’re in a good 

position to benefit from that. 

How will Brexit affect incoming international 

tourism from both inside and outside Europe? 

If sterling continues its post-Brexit trajectory, then we 

will be attractive to incoming visitors. The Head of 

the Metropolitan Police, Sir Bernard Hogan-Howe, 

has said it’s a matter of when, not if, there is a terrorist 

attack in this country, but as things stand we are a safe 

destination. However, crucially, we must also be seen 

as welcoming to our overseas friends, particularly from 

the Continent. We are leaving the EU, not Europe. The 

authorities must crack down on any instances of antiimmigrant 

hate crime. 

What measures, if any, could be employed to 

combat any negative impact? 

PR and marketing, definitely. Confidence is everything 

in tourism, whether it’s businesses being optimistic 

enough about the future to invest in product, or 

potential customers wanting an enjoyable, welcoming, 

value-for-money experience. The government must talk 

up tourism. 

Are there any positives to come from this? 

There are positives in the short term, in that East Anglia 

is seeing more domestic and overseas visitors, but there’s 

no guarantee that will continue if negotiations go awry. 

If we’re to continue being attractive to overseas visitors 

we can’t allow a perception of unfriendliness to develop. 


IQ tourism 

How will Visit East Anglia be affected by the loss 

of the EU tourism budget? 

If the government are sensible, they’ll look at the best 

bits of EU legislation and retain them, particularly if 

they have positively impacted on this region’s largest 

industry sector and one of its biggest employers. The 

visitor economy is one that can be grown quickly if the 

environment is right. 

Where do you see the UK tourism industry in 

10 years? 

It’s too easy for our national character to talk ourselves 

into the doldrums. Norfolk alone has seen over £17m 

invested in visitor attraction product development 

in the last year, much of it weather-proofing, and 

that’s helping grow the year-round visitor economy. 

That should be the focus. We are open 12 months of the 

year, not 12 weeks. 

The majority of people do not have their breaks dictated 

by school holidays and they can take travel when they 

want. We should look for the positives in that. For 

instance, wildlife watching in East Anglia is best in the 

winter and spring. 

Also, growing the year-round visitor economy and 

increasing optimism and confidence overcomes the 

tropes thrown at tourism - seasonal work can be turned 

into full-time work, low wages can be improved and 

low skills can be up-skilled. That said, it would also be 

helpful if schools could stagger their holidays. 

I get supply-and-demand, but it’s taking advantage of 

families who have no choice and it doesn’t make parents 

think well of us. 

What is your advice to SME owners across the 

region? 

Be confident that Brexit will be a success. The thought 

of failure is a self-fulfilling prophecy. 

Cambridge is a city that welcomes over 

5million visitor trips a year, so how will 

Brexit affect this major city? Emma 

Thornton, Chief Executive at Visit 

Cambridge and Beyond explains more 

“A recent survey undertaken by the Tourism Alliance 

of its members indicates that it really is too early 

to tell how the Brexit vote will affect Cambridge 

and the UK Tourism industry. The majority of 

respondents in this survey reported no demonstrable 

impact to date; that cancellations were not up, 

forward bookings remained the same, general 

confidence level is positive and the perception was 

that investment in the sector remains the same. 

“Brexit has created some new opportunities for 

Cambridge and the surrounding area. Using the 

audience we have on our doorstep to explore our 

beautiful city and the surrounding area is something 

we’re looking to grow. At Visit Cambridge we’re 

continuing to develop and innovate, finding more 

unique selling points of our city and the area. We 

want to set Cambridge apart from its competitors 

and continue to deliver outstanding customer service 

to ensure visitors (and their friends and family) come 

back time and time again.” 


www.visiteastofengland.com 


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Brexit: 

Are we facing 

an international 

M&A smash 

and grab? 

With Cambridge-based 

ARM Holdings’ co-founder 

describing its takeover by 

SoftBank as a ‘sad day’ for 

the British tech industry, 

we take a closer look at 

whether this could become 

an all-too-common case in a 

post-Brexit Britain 

The British Chancellor, Philip Hammond, stated on his 

Twitter feed that this “shows UK has lost none of its 

allure to global investors - Britain is open for business,” 

while the Chairman of SoftBank, Japan’s second richest 

man, Masayoshi Son, said, “We did not need to do this,” 

and “It’s my way of showing commitment to the UK.” 

Whatever your thoughts on the above, the fact remains 

that a market-leading British tech firm was bought by 

a Japanese electronics powerhouse (whose Chairman is 

one of the world’s most savvy investors) three weeks after 

the EU Referendum, when the pound was at the bottom 

of a year-long 30% fall against the yen. 

Herman Hauser, co-founder of ARM Holdings, told the 

Financial Times, “The fall in sterling has made this very 

cheap, and while I suspect they were considering it for a 

long time, they have acted now because the opportunity 

is there.” And it seems he could be right, at least for the 

short term, with another three major foreign acquisitions 

of British firms taking place just weeks after the Brexit 

result. These include the takeover of Odeon Cinemas 

by US cinema chain, AMC Theatres; the takeover of 

Poundland by South African retailer, Steinhoff; and 

Newscorp’s acquisition of Wireless Group (owner of 

Talksport). But will Brexit mean a sustained foreign raid 

on British business assets, or is this a flash in the pan 

reaction to the sterling slump? 

Many experts believe that it is merely investors taking 

advantage of market conditions, as opposed to a direct 

result of Brexit. This view is shared by Piers Prichard 

Jones, Partner at legal firm Freshfields Bruckhaus 

Deringer, who told the Financial Times, “Strategic deals 

that make sense regardless of Brexit may be accelerated 

because the current market conditions present 

opportunities. A lot of UK companies, particularly those 

with significant non-sterling revenue, feel like they should 

be reviewing their takeover defence procedures now.” 

Uncertainty is the underlying cause of the recent 

market turmoil, and consequently the weaker pound, 

so, with cheap deals a big temptation, will the lure of 

rich rewards persuade any more brave investors to take 

a punt, or will unpredictability prove to be the strongest 

influencer of international M&A market behaviour? 

We’ll just have to wait and see. 


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Employee Wellbeing 

and the EU Referendum 

by Jacqui Kemp, of Namasté Culture 

IQ HR 

Business uncertainty has grown following 

the EU Referendum; until the negotiations to 

withdraw under Article 50 are complete, it is 

impossible to know what the impact will be on 

employers and employees. 

Impact on EU Nationals 

On 12th July, the Government announced on its 

website that ‘When we do leave the EU, we fully 

expect that the legal status of EU nationals living 

in the UK, and that of UK nationals in EU 

member states, will be properly protected.’ 

Hopefully, this statement will have helped to 

alleviate most of the fears of the 2.1 million EU 

nationals working in the UK. 

Perceived Job Insecurity 

However, research shows that ‘perceived 

job insecurity’ has serious effects on 

employees and businesses; when job 

security is under threat, it can have 

a more negative impact on health 

and wellbeing than actually losing 

one’s job. 

This is because when you have 

lost your job, you know how to 

respond and can take action to 

resolve the situation, but when a job is under 

threat people feel powerless. 

Until withdrawal negotiations are 

concluded, a level of uncertainty will 

remain in business; some industries will be 

harder hit than others with the removal of 

EU funding, so people may choose to find 

work outside the UK rather than face the 

uncertainty of two years of negotiations. 

Impact on Business and Personal Health 

Dr Tinne Vander Elst, a postdoctoral researcher 

in organisational and personnel psychology at the 

University of Leuven in Belgium, says “Research 

indicates that job insecurity reduces both physical 

and mental health, increases burnout, reduces job 

satisfaction and decreases work performance.” 

The impact this will have on businesses will 

be a reduction in productivity, a potential 

increase in presenteeism (working when 

unwell) and employee turnover, as well as 

difficulty recruiting to certain roles due to 

a shortage of labour. 

What can Businesses do? 

In the absence of information from the 

top, employees will start to openly 

question what is happening; the 

rumour mill then takes over and 

impacts on productivity. 

To counter this, managers need 

to communicate openly and 

regularly with their people, 

reassure their EU migrant 

workers, and clamp down on any 

bullying or harassment which has 

seen an increase in certain regions 

since the Referendum. 

Even if there is nothing to report, 

let people know, otherwise rumours 

build, trust in management is broken and 

productivity drops. 

Namasté Culture provides Employee 

Wellbeing programmes and training 

in Equality and Diversity. 


For more information call 01954 267640 

www.namasteculture.co.uk 


IQ newmarket BID 

iQ magazine looks at how the 

injection of £1.2million will help 

to transform Newmarket over the 

next five years, through a Business 

Improvement District 

Newmarket BID: 

Planning the next five years 

What is a BID? 

Business Improvement Districts (BIDs) in the UK have 

been operating for over 10 years and there’s now well 

over 200 across some of the biggest and smallest towns 

and cities throughout the country. BIDs are established 

to give businesses control in improving their trading 

environment. They are funded by businesses that are 

located within a defined geographical area or those 

businesses that pay a voluntary fund to be a member. 

Newmarket is one of the most recent towns to have 

been voted in favour of creating a BID by the town’s 

businesses over the next five years, but what does this 

mean for Newmarket? 

Who will the Newmarket BID benefit? 

The Newmarket BID area has the potential to benefit 

the whole town, but there are boundaries as to where 

the support and investment will be injected. 

The BID zone covers a wide geographical area covering 

the end of Bury Road towards the Clock Tower, through 

the retail heart and up until Falmouth Avenue, where a 

potential new retail park will be developed. The zone 

covers north of Newmarket, to as far as Rowley Drive, 

covering Waitrose and The Watercourse Road. The area 

also encompasses the new National Heritage Centre for 

Horseracing and Sporting Art to the south-east of town. 

Each business within the zone with a rateable value of 

£5,000 and over will contribute 

to the BID. Businesses that are 

either outside the BID zone or 

have a ratebale value under 

£5,000 can opt-in to be a 

voluntary member. This will 

entitle them to the majority of 

the projects and services offered 

by the BID. 


IQ newmarket BID 

to establish a brand for the town, which will 

be recognised by residents and visitors alike, 

as the go-to place for all things ‘Newmarket.’ 

The brand will be supported by a coherent 

marketing plan that will integrate a digital 

presence with offline awareness opportunities. 

The brand will also establish a yearly events 

calendar, supporting successful events that 

already exist as well as new ones. 

How will the investment be spent? 

Following a consultation process with businesses in the 

area, the next five years of investment will be spent on 

delivering these four key areas: 

Accessibility 

In order to attract new investment in the shape of 

visitors, new residents and employers, the perception 

and accessibility of the destination is key. Is Newmarket 

easy to get to and to explore as a visitor? Is it accessible 

to and from Cambridge and London for employees 

and businesses? Are there enough parking spaces for 

residents to shop and socialise in the town centre? 

Newmarket is a well-connected town, but there are 

fundamental accessibility points that can be improved. 

The BID will work to improve the signage in Newmarket 

through online activity and physical maps. Maximising 

the car parking space available in the town will also be 

investigated with the local authority. The BID will look 

to introduce incentives for those visiting the town, to 

stay longer and to spend more money with the town’s 

businesses. 

Marketing, Promotion and Events 

Searching for a destination to visit, live, work and study 

tends to start online. ‘Things to do in Newmarket’ are 

currently promoted by Discover Newmarket, Community 

Interest Company (CIC), but 

little collaborative marketing 

is done to bring people to the 

town, to showcase everything 

that is on offer. 

Disjointed marketing is to be 

a thing of the past, under the 

Newmarket BID. The BID will 

work with existing organisations 

A Warm Welcome 

Once a visitor, resident or potential business investor 

has finished searching online about a place and made 

their way to the destination, they want to arrive and be 

welcomed to a town that’s clean, safe and will provide 

them with a pleasant experience. 

The Newmarket BID will employ a Town Ranger that 

will provide a welcoming and reassuring presence for 

those in the town. They will be the eyes and ears of 

Newmarket, helping visitors to get around and assisting 

businesses with concerns and issues they may have. 

Business Support 

The Newmarket Business Improvement District is 

funded by businesses and run by businesses. Therefore, a 

business support function will be established, connecting 

the business community and delivering initiatives that 

will benefit the town and the businesses within it. 

The five-year vision 

At the end of the Newmarket Business Improvement 

District’s five-year term, £1.2million would have been 

invested in the town. This investment injection will 

promote Newmarket to a wider audience, competing 

with other towns and cities across the region and the 

UK. It will help Newmarket to be a place that residents 

want to talk about as a great place to live. A place that 

visitors want to stay for a night, a weekend or more. A 

place where businesses want to do and make business. 

Newmarket BID is being put in place to shout about 

its growing offer - its heritage, attractions of national 

significance, hotels, independent shopping streets and, its 

increasing business offer. 


www.newmarketbid.com 


IQ profile 

Suffolk’s Newest and 

Most Impressive Attraction 

The National 

Heritage Centre 

for Horseracing 

and Sporting Art is 

opening its doors 

in the heart of 

Newmarket this 

autumn, but what will 

the new site offer and 

how will it benefit our 

region? 

350 Years of History 

Newmarket has been at the heart 

of horseracing for 350 years and 

until now, the industry has all 

happened behind closed doors. 

With the exception of the horses 

on the Gallops in the morning, the 

industry is one that very few people 

have been able to explore, but this is 

all about to change with the opening 

of Suffolk’s biggest attraction. 

The site of the National Heritage 

Centre for Horseracing and 

Sporting Art spans five acres in 

the heart of Newmarket and is 

built on the land that Charles II 

once occupied. Palace House was 

originally built as a sporting palace 

for King Charles II, a monarch 

whose passion and pioneering 

ideas for racing and breeding is still 

enriched in the sport 350 years on. 

In 1857 the Rothschild family 

acquired Palace House with the 

accompanying racing yard, making a 

number of improvements, including 

the creation of an additional yard. 

Under the Rothschild’s ownership, 

four Derby winners were trained 

from Palace House Stables, 

including ‘Macaroni’ trained by 

James Godding in 1863, ‘Kisber’ 

trained by Joseph Hayhoe in 1876, 

‘Sir Bevys’ and ‘St Amant’ both 

trained by Alfred Hayhoe in 1904. 

The last trainer to occupy the Palace 

House Stables from 1965-1985 was 

the legendary Bruce Hobbs, who 

made history by winning the Grand 

National himself in 1938, at the age 

of just 17. 

3 Major Attractions 

The National Heritage Centre will 

comprise of three attractions in 

one. The first ever National Gallery 

of British Sporting Art will display 

the finest collection of sporting 

art, from field sports to popular, 

more modern pastimes. The Fred 

Packard Galleries will be located in 

Palace House and will feature works 

from Tate Britain and the V&A, as 

well as a number of other private 

and public collections. 

The new National Horseracing 

Museum will hold an internationally 

significant collection. The museum 

will tell the story of the ‘sport of 

kings’ from its origins to the present 

day, with a specific focus on the 

science behind the evolution of 

the thoroughbred. The museum 

will tell the story of flat and jump 

racing including everything from 

works of art to the silks worn by 

famous jockeys. It will use the latest 

technology to bring the exhibits 

to life, creating an exciting and 

interactive journey for visitors to 

follow. 

The final and most exciting part of 

the Heritage Centre will be a live 

horse experience in the new home 

for the Retraining of Racehorses 

Charity. Visitors will be able to 

meet former racehorses and watch 

demonstrations by them twice a day 

to showcase what these magnificent 

athletes go on to do after racing. 

As well as the three major 

exhibition spaces, there will be an 

education centre for school visits 




Palace House, Palace Street, 

Newmarket, Suffolk CB8 8EP 

01638 667333 

www.palacehousenewmarket.co.uk 

and two state-of-the-art temporary 

exhibition spaces that will host a 

lively programme of collections 

throughout the year. The first 

temporary exhibition will explore 

the development of Tattersalls 

from a horse, carriage and hound 

auctioneer in the 18th century 

to one of the world’s leading 

bloodstock auction houses. 

60,000 Visitors a Year 

Every year Newmarket welcomes 

millions of visitors to the town 

to explore its current attractions 

that include Tattersalls, the two 

Racecourses, the Jockey Club 

Rooms and the National Stud, 

to name a few. The Museum is 

expected to bring an estimated 

50,000 - 60,000 visitors a year to 

the town, five times more visitors 

than the current Museum attracts. 

The centre is to be a world-class 

venue, not only providing regional 

visitors with a new attraction, but 

also attracting racing enthusiasts 

on an international scale. 

Discover Newmarket is the central 

point for Tourist Information in the 

town and they will be continuing 

their tours to include the 

National Centre. The 

organisation will be looking 

to encourage weekend and weeklong 

trips to the area through 

marketing activity, to ultimately 

increase the spend of visitors 

in Newmarket. With the current 

economic contribution from visitors 

at £9million, the Centre is expected 

to help increase this significantly. 

From 17th to 21st Century 

The Fred Packard Galleries in 

Palace House will house the finest 

national hang of British Sporting 

Art. Three floors of artwork from 

famous artists such as George 

Stubbs through to Peter Blake 

demonstrate sport in art from the 

17th to the 21st century. Loans 

have come in from all around the 

country from private and public 

collections including the Tate and 

Victoria & Albert Museum and 

it will become the permanent 

home to the British Sporting Art 

Trust. Chris Garibaldi, director 

of the Horse Racing Museum 

said, “Through collections in the 

National Horseracing Museum 

and the Fred Packard Galleries, the 

National Heritage Centre showcases 

the role that Newmarket has played 

in the development of horseracing. 

It could not be more fitting that 

this is housed in the remains of the 

Palace that Charles II had built to 

enjoy the town and the sport in the 

1660s. The Rothschild Yard will 

bring everything to life with live 

exhibits - the heroes of the sport, 

the racehorse!” 

The National Heritage Centre 

opening will see the result of over 

10 years of meticulous planning, 

fundraising and construction 

come to fruition. It will be a 

world-class tourist destination that 

has transformed the centre of 

Newmarket providing a cultural 

quarter for the town. It will be a 

national resource for the whole 

of the community and we’re 

extremely excited to share this with 

Newmarket, East Anglia and the 

rest of the world. 



seven years on: 

The arc Shopping Centre 

iQ magazine goes back in time to 

discover how the growth of the arc 

Shopping Centre has gone from being 

feared to being loved by the businesses 

and residents of Bury St Edmunds 

The arc Shopping Centre opened in March 2009 to 

heavy criticism from businesses in the town, in particular 

from independent retailers. 

2009 was a difficult year for many small businesses in the 

Suffolk town. First came the recession and then came 

the arc, a centre boasting some of the country’s top high 

street chains. This caused anger and worry throughout 

the independent business community. 

Bury St Edmunds received negative national coverage 

on the ‘double whammy’ hit for businesses in 2009. 

The link between the ‘old’ Bury St Edmunds and the 

‘new’ Bury St Edmunds, in the shape of the Shopping 

Centre, was heavily criticised, as well as the addition of 

chain stores that were huge competition for some of the 

independent businesses in the town. 

Moving on seven years, the arc Shopping Centre has 

established itself as the heart of Bury St Edmunds, 

which supports independent businesses and the town’s 

community. But how has the arc Shopping Centre been 

so successful in transforming this Suffolk town? 

Collaboration 

Organisations such as Ourburystedmunds, the Business 

Improvement District for the town, St Edmundsbury 

Borough Council and the Bury St Edmunds Chamber 

of Commerce, have their own priorities for growing 

and developing the town for their members. However, 

all these objectives are pulling together in the same 

direction, leading to a more prosperous and thriving 

town centre. There is an agreement about a clear vision 

for the future of Bury town centre, and the arc Shopping 

Centre has always been a part of this vision. 

Colin Roberts, the centre manager of the arc Shopping 

Centre, is a key spokesman across the town. A Director 

for Ourburystedmunds, sitting on the organisation’s 

Board, he regularly attends council meetings to work 

and assist with the development of the town centre, 

the shops, the food and drink sector and the tourist 

attractions. Therefore, Colin gets involved in town-wide 

initiatives that not only benefit the Shopping Centre, but 

other businesses too. As he explained, “Bury St Edmunds 

is flourishing and thriving because organisations such as 

the Council, Ourburystedmunds and other stakeholders, 

including independent businesses, work very closely 

together to promote all that the town has to offer. We 

all ‘sing from the same hymn sheet’, so to speak!” 

Economic Uplift 

When the arc Shopping Centre received the go ahead, a 

lot of the criticism focused on the new high street chains 

damaging the growth of the independent shopping 

scene. But in fact, the centre helped the town to grow. 




arc Shopping Centre, 14 Prospect Row 

Bury St Edmunds, Suffolk, IP33 3DG 

01284 706037 

www.arc-burystedmunds.com 

The arc brought with it huge 

economic benefits. It created 

new jobs, developed a thriving 

public space as well as a fantastic 

entertainment centre, and, most 

importantly, it brought in new 

visitors. In fact, footfall in the arc Shopping Centre 

reached over 1 million people last Christmas, due to 

the ice rink and Coca-Cola truck. This benefited the 

Christmas trading period for all businesses in the town, 

not just those in the arc. 

Diversification 

The arc Shopping Centre is a commercial space, so 

property agent Jones Lang LaSalle needed to fill it 

quickly. However, for the arc Shopping Centre, it’s not 

just about full occupancy, it’s about bringing a diverse 

range of shops, restaurants and attractions to the town. 

The arc has not only allowed stores such as Next, 

Topshop and Topman to expand, but it has also 

welcomed restaurant chains Wagamama, Carluccio’s 

and Byron Burger, as well as stores Joules and Pandora, 

to open their very first Suffolk premises. 

“Many of the businesses that now exist in the arc would 

not have considered coming to the town before it was 

built. This is because there was a lack of suitable units 

available in the town at the time. There is no doubt that 

the arc has helped to stop the leakage of many local 

people from travelling to competitor towns, which in 

turn, has helped all businesses. 

“In fact, now the arc is fully let, other businesses are 

turning to other locations, such as Abbeygate Street and 

St Johns Street, to grow their businesses. This is great 

news for a growing town,” continued Colin. 

This diversification of businesses has resulted in a 

vacancy rate that is 6% lower than the national average. 

Also, 57% of all businesses in the town are now 

independent, compared to the national average of 41%. 


Inspiring 

Colleagues 

and Delegates 

Studies have shown that it is four 

to six times harder to sell to a new 

customer than to an existing one. 

Organising a corporate event can 

go a long way to inspiring potential 

clients to work with you 

IQ corporate events 

Investing time and resource to entertaining clients can 

strengthen your bottom line, it improves your connections 

and offers opportunities for growth within your business. 

It also offers the chance for your colleagues to enjoy time 

out of the office, to connect with different people and 

businesses, and act as ambassadors to demonstrate your 

business’ commitment to delivering unique services. But 

how can you create a corporate event with a difference; 

inspire colleagues, create captivating experiences and 

keep attendees engaged and entertained? 

Corporate experiences 

Scudamore’s offer a varied selection of activities for 

corporate events. Conference tours can host up to 300 

delegates and give you the opportunity to charm and 

captivate your audience for a couple of hours, or a 

whole day. 

You can add a touch of luxury to your private business 

tour with a bottle of chilled champagne or opt for a 

luxurious Afternoon Tea on the lawns of the Doubletree 

by Hilton Cambridge - it’s the perfect way to impress 

potential customers. 

Compelling surroundings 

Scudamores Punting packages can take you along the 

famous College Backs or upstream towards the beautiful 

village of Grantchester. You will be at the heart of the 

world-class centre for education, where your delegates 

can learn about the city’s history and how the University 

and businesses continue to innovate across the world. 

activities for teams include expeditions and Treasure 

Hunt tours where teams of 4 - 5 people tackle clues and 

quizzes on and off the river to finish ahead of colleagues 

and win a much-deserved prize. 

Employee rewards 

Good business ethics are designed around rewarding 

employees when they truly deserve it. And for that 

reason, Scudamores have designed an Annual Corporate 

Ticket, where companies can offer employees tickets 

to punt along the river on a daily basis. Whether the 

punts are used during lunch hours, for special occasions 

or during the weekends and evenings, it’s an affordable 

opportunity for businesses to reward staff. 

You’re all in the same boat 

The team at Scudamores also organise team-building 

exercises to improve productivity and motivation, 

increase morale and help businesses to thrive. Punting 


www.scudamores.com 

01223 359750 

enquiries@scudamores.com 


IQ advice 

communications: 

agency vs in-house 

Elyssa Fagan, PR and Marketing Manager at Cubiqdesign answers the 

age-old question: pool resource in-house, or appoint an agency? 

When looking at your marketing and PR resource, a 

business has a number of questions to answer, and a 

number of choices to consider. Will it make sense to hire 

a person or team, with specific experience relevant to 

your company, to look after communications, from both 

an internal and external perspective? 

Or, do you look at appointing an agency, with a wealth of 

experience across your (and other) industries, which can 

help facilitate a number of integrated communication 

tools? Sorry to tell you, but, there is no one-size-fits-all 

package with PR and marketing communications. What 

works for one business, may not wholly translate to 

another, so thought must be placed into what objectives 

your business is trying to achieve, the results you wish to 

see, and how quickly you wish to see them. 

Let’s look at the key differentials. 

Hiring an in-house marketing and communications 

team gives you access to a person who is experienced, 

normally in one industry, which would mirror that of 

your business. They may have varying skill sets but will 

know the length and breadth of their chosen sector – 

and will want to grow your business from within. They 

bring with them internal communication focus, and are 

part of your team from the beginning, having access to 

company information, values and access to high level 

personnel when required. 

Agencies bring with them a number of resources: 

numbers, creativity, expertise across various industries, 

extended output, integrated services that stem a wide 

variety of communication channels, not normally just 

one, and valuable contacts. Hiring an agency will give 

you access to a number of their employees, and their 

creativity as well as knowledge – across varying skill sets 



and career stages - all there for you. An agency has their 

finger on the pulse, mixed with longstanding expertise in 

communications, giving your business the extra support 

it requires in both traditional and more digitally led 

means. 

An in-house specialist can help redefine brand values, 

but may struggle to be as impartial as an agency, who 

can sit outside of a company and consult from a third 

party perspective. 

However, what needs to be considered if you choose to 

appoint an agency is that an agency is only as strong, 

and successful as the person controlling and leading 

them from within your business. If the agency cannot 

become a true partner to you, have access to information 

and key people to gain information from; if they cannot 

become an external resource to your team – and instead 

remain at arms length, without being trusted, they 

cannot thrive, or deliver. 

An agency needs someone internally within your 

business who understands communications and the 

importance of them, and for that person to be able 

to share information in a relatively timely manner, so 

that they can ensure they’re providing the best possible 

service to your company. An agency can be creative, but 

to really add personalisation and ensure the company 

they represent is being promoted effectively, they need to 

have support, buy-in and assets from within. 

The same can be said for in-house teams. Instead of the 

potential lack information, often a PR and marketing 

team is thrust in various different directions, or asked to 

complete tasks or skills that are outside of their remit, to 

bring in new campaigns, ventures or challenges. They 

then run the risk of being pulled in too many directions, 

or not having the time to truly apply this to their areas 

of expertise, or learn new skills to bolster the company. 

That’s where my personal opinion comes to the fore. 

Personally, I believe that the best solution often lies 

with a business looking to diversify its communications 

efforts, with a mix of both in-house and agency support. 

This way the in-house team can focus on their internal 

tasks, as well as ensure an agency is working to the best 

of its ability. It also ensures that the agency has a key 

contact within your business that understands their 

communication practices and what they’re doing, as 

well as provide information so they can complete their 

role and deliver results. I feel that there shouldn’t be a 

constant question over which is better, but a joined-up, 

concerted effort, where a business chooses the correct 

support for their objectives, and sometimes, this requires 

help from both in-house and agency experts, who each 

bring their own expertise and skills to the table. 


To find out how Cubiqdesign can work with you to fulfil your 

business’ specific communication objectives, please get in 

touch: www.cubiqdesign.co.uk 01638 666432 


IQ product 

Getting Cosy 

Elyssa Fagan looks at Green Energy Options (geo)’s smart 

thermostat, Cosy and how it intends to create a hybrid home 

Technology is always advancing, changing and adapting, 

and with this shift in tech, we’re seeing new gadgets 

and systems that aim to help make our lives easier and 

more comfortable, whilst conserving energy and saving 

precious pennies. 

A connected home is a home that is automated around 

your movements, and predicts your needs in terms of 

heating, lighting and security. Products centred on the 

connected homes market are set to skyrocket, with pwc 

predicting a 35% increase in market share by 2020. 

We are already seeing a number of automated systems 

available at present, and early adopters are going for 

something that helps to provide comfort and, in the 

long-term, monetary benefits: the smart thermostat. 

One such product is Cosy, is a wireless home heating 

system from geo, an industry-leading Cambridge-based 

business, specialising in the home energy sector. The 

company’s vision is to create understandable, smarter 

energy technologies for users that reduce costs, but 

increase comfort, through a new ‘Hybrid Home’. 

Director, Simon Anderson explains their concept, “A 

Hybrid Home combines modern and traditional ways 

of powering a home to give lower running costs and a 

better living experience. 

“Our technology will work in the background, taking the 

problem away from the users, bringing together heating 

controls, energy storage, solar generation, smart meters 

and electric vehicle charging, under one roof. 

“A new Hybrid Home will cost a third less to run, and 

if it has solar panels, up to two thirds less to run than an 


IQ product 

equivalent standard home.” 

Cosy’s smart thermostat has user convenience at its 

core, with the system designed to create a connected 

service that translates across the entire home, rather 

than simply a heating controller. 

However when 

“Our technology 

will work in the 

background, taking 

the problem away 

from the users, 

bringing together 

heating controls, 

energy storage, solar 

generation, smart 

meters and electric 

vehicle charging, 

under one roof.” 

starting out, the 

business faced 

barriers, the biggest 

being that they had 

to look to integrate 

their product with 

a wide range of 

heating systems in the 

UK. Simon states, 

“we overcame this 

challenge by carrying 

out a major trial of 

1,000 homes, testing 

out alternatives. 

The result was Cosy, 

a system that can 

work with pretty well all types of heating systems, that 

installers consider the easiest to fit and appeals to those 

who don’t want to be wedded to their mobile phones all 

the time.” 

As Simon mentions, the Cosy display is mobile, which 

means that a user can take the unit around the home 

with them and boost the heating in one specific room, 

making them ‘cosy’ where they are at that point in 

time, something Cosy competitors can’t boast. 

Adding to this connectivity are smart plugs, which 

can be automated at the touch of a button. In the 

world of the connected home, this could be key. 

If you’re away on holiday, deter potential security 

threats with timed lighting, or if you’re going to 

be home late from work, ensure the heating, hot 

water and lights are on and waiting for you the 

moment you get in. 

Cosy’s current system is definitely only the beginning, 

Simon states that this winter there will be integrated 

notifications and energy reports, and this product will, 

in the future, link to smart meters. The future for homes 

looks very Cosy indeed. 


www.geotogether.com 



Content 

Elyssa Fagan, PR and 

Marketing Manager at 

Cubiqdesign looks at the 

continual rise of content 

marketing, and why you should 

be getting stuck in 

Utilising content as a sales tool has been a 

strategy used for decades, (way back to the 

days of the printing press!), but it seems 

that lately all anyone can talk about, in 

communications-led circles at least, is the 

importance of content, content, content. 

Content creation from brands is growing at an alarming 

rate, as research by the Content Marketing Institute 

has identified, 9 out of 10 UK marketers are doing 

something around content marketing this year. This has 

actually risen from 2015, where content usage was at 

85%, to 89%. So what about content is so important? 

Well, we’ve been exposed to and digesting content for 

hundreds and hundreds of years. We now know when 

we’re being sold to, often pulling away from this process, 

which can be a bit of a nightmare for a communications 

professional. This is why intelligently devised content, 

alongside a fully integrated marketing strategy has 

become such a strong area of focus for companies 

wishing to grow their audience interaction, as well as 

develop a longstanding, loyal customer base. 

Content, in the form of (to name but a few) blogs, 

video, graphics, audio, infographics, web pages, public 

speaking, presentations, apps and books are on the 

rise. This content is all being developed with two key 

elements of a buyer’s cycle in mind. One, awareness 

of your product, business or personality and two, the 

research stage of a customer’s process, where they have 

been made aware of a solution to their need, and now 

they want as much information as possible at hand so 

they can make an informed decision to then consider 

and purchase. 

The aim of developing this easily shareable content, 

which might sound obvious, is to ensure that what you’re 



creating actually adds value to the consumer digesting 

it. If you’re delivering something new, or something 

that adds a new angle, opportunity, information or 

insight to a consumer who is genuinely interested in 

your offering, without constantly selling your product or 

company, which then lead them onto a new element 

of content, or drives them to engage, then you’re slowly 

and methodically pulling them through your marketing 

funnel, to achieve your desired goal. 

The other two main areas you need to take into 

consideration with content marketing is that: 

a) Content might be king, but it definitely needs help 

from its entire support staff. You cannot simply create 

content and let it be, you need to nurture and drive your 

audience to that content, and then use the content to 

continue their journey. So you could direct traffic, using 

creative content on social media to drive users to a blog 

on your site and then on to a landing page. Alternatively, 

you could use a variety of content, blog posts, video, 

and audio to all link towards, in an informative, and 

subtle approach, the products a company is selling. 

b) Less is more. Trying to reach your target audience 

with great, relevant and consistent content on one 

platform, rather than trying to tackle multiple channels 

at one time. Test tactics to reach your audience, and not 

just for a week, but over longer term periods, so you can 

actually assess the results and measure the feedback. 

They key/issue with this, in terms of content creation, is 

doing this correctly, doing this with a plan and purpose, 

and understanding that a content marketing plan is not a 

campaign, and this is where many companies, marketers 

and agencies are actually getting it wrong. This process 

is a long-term strategy, which needs to be assessed 

along the way, tested, trialled and perfected to achieve 

objectives which should have been outlined before any 

content has been activated. 

So content marketing is for those businesses that want 

to create a long-term asset, and grow and grow its 

revenue once they have an audience that is engaged 

and interested in the business. If you’re thinking about 

utilising content marketing for your company, after 

seeing some amazing examples of it recently (hello, The 

LEGO Movie!) you first need to ask yourself, what is the 

end goal? There’s no point in trying to get in on the 

party and create content if you don’t have an actual end 

result in mind. Once you’ve come to this, then you can 

build your content around that key goal, in a strategic, 

thought-out manner, which might just take months or 

years, but will lead to long-term repeat purchase from 

your audience. 


To find out how Cubiqdesign can help create an effective and 

engaging content marketing plan, please contact us: 

www.cubiqdesign.co.uk 01638 666432 


Cambridge 

Christmas Party Nights 

A Variety of Nights from 25th November to 7th January 

From £35.00 per person 

Arrival 7.00pm 

Dinner Served 7.30pm 

Entertainment 9.30pm – 12.30am 

Carriages 12.30am 

Accommodation Offers 

Standard £90 

Executive £110 

Superior £125 

Based on 2 guests sharing. Includes continental breakfast, VAT and 

complimentary use of leisure facilities. Check in from 2pm 

To book please contact us 01223 378116 or email Events@cambridgequymill.co.uk 

Church Road, Stow-Cum-Quy, Cambridge, CB25 9AF 

Telephone 01223 293 383 Fax 01223 293 770 

www.cambridgequymill.co.uk


Gemma Treby speaks to the owners of 

Newprint about their management buyout 

and the importance of re-investment 

re-investment is key 

Newprint, based within the 

industrial area of Newmarket 

is an independently-owned 

printers that specialises in 

business-to-business printing 

services. Owners of the 

company Paul Howe and David 

Prior have established a varied 

portfolio of clients throughout 

Cambridgeshire and Suffolk 

from one-man businesses to 

multi-national organisations. 

Paul and David’s story is 

inspiring, having worked for 

Newprint collectively for over 

20 years, they chose to purchase 

the company as a management 

buyout three years ago. “Since 

then our client base has 

increased considerably with 

significant year-on-year growth 

reported.” Says Paul. “We have 

concentrated on re-investment 

and have ensured we have the 

most up-to-date machinery 

and processes which allows 

a quicker and more reliable 

turnaround” he continues. 

Re-investing has also allowed 

Newprint to offer more 

services, most recently display 

banners can now be printed 

competitively in house 

alongside large-format prints 

up to A0. As the business caters 

for both high-volume and 

specialty work such as exclusive 

brochures and presentations, 

the team thought it best to 

invest in a perfect binding 

machine. Once again this 

negates the need to outsource 

finishing, making the process 

quicker, more cost effective and 

better managed. Probing Paul 

more into what he puts their 

success down to he says, “it’s 

offering customers what they 

want, a simple model, really! 

Clients, whatever their business 

want a personal service where 

things are delivered on time, to 

the standard they expect and at 

a competitive price”. 

“Since then our client base has increased 

considerably with significant year-on-year 

growth reported” 


Newprint, Goodwin Business Park, 

Willie Snaith Road, Newmarket, Suffolk 

01638 600900 

www.newprint.co.uk 



Why business development 

might not be developing 

your business 

James Pinchbeck 

Marketing Partner 

Streets Chartered 

Accountants 



There seems to be a growing trend to recruit Business 

Development people; whilst previously such roles were 

more typical of the larger business or corporate entity, 

more and more small enterprises are looking to fulfil 

such vacancies. 

It does seem though, that the success of such roles 

is varied to say the least, often with appointments 

being short-lived, the result of expectations not being 

met or results not being delivered. The impact on an 

organisation can be costly in terms of loss of time and 

money. 

What then can be done to improve the success of your 

organisation’s Business Development and the role of a 

Business Development person? 

Perhaps the starting point is having a clear appreciation 

as to what Business Development means strategically, 

and then what is required of or by a person 

undertaking that role. 

In essence Business Development is the strategic 

process whereby an organisation is looking at growth 

opportunities to expand their business activities, with 

opportunities being assessed for their viability in terms 

of the organisation’s overall objectives, resources, 

capabilities and capacities. 

Once such opportunities have been assessed and a 

number shortlisted for development, then the next 

stage is to develop a plan or campaign to exploit the 

opportunity. The task of implementing the plan 

and realising the opportunities is invariably one 

of an Account Manager, Salesperson or Business 

Development person, the role of that individual being 

to take the product or service and to engage with target 

customers, generating revenue for the business. 

Given this logical process and clear indication as to 

the roles of those in the organisation around business 

development, where does it go wrong? There are a 

number of reasons, which include: 

1. The Board or Senior Management team’s 

inability to assess and evaluate business 

opportunities, with little time, resource or depth 

given to the process. 

In some cases, there is even no due process; in fact, 

the idea is a whim or knee-jerk reaction with no 

commercial thought process. The outcome is a poor 

and often unrealistic assessment of the opportunity. 

2. Given a failure to assess the opportunity, 

then all too often the plan to realise the same is 

typically set to fail too. 

In many cases, such plans lack detail and depth with 

little or no detail on how sales are to be generated 

together with a lack of detail given to the target 

market, sales forecasts, marketing activities, timescales 

and costs. 

3. Given the first two points, the person charged 

with generating the orders is set to fail or fall 

short of expectations, even if they are good at 

the job or the right person for the job. 

As with any appointment, successful recruitment 

starts with a clear understanding of the role to be 

fulfilled, along with the skills, expertise and experience 

required. Certainly a proven track record is a minimum 

requirement in appointing a Business Development 

person. 

4. The ability of any Business Development 

person to deliver their skill set and track 

record aside, is then often dependent upon 

clear and defined management outcomes and 

management process. 

Not untypically, such failure to deliver is the result of 

role ambiguity/uncertainty, lack of targets and poor or 

no supervision. Such a situation is often compounded 

by a lack of a robust eco-system and the overall 

business approach to the role of Business Development, 

with poor integration of marketing, production, service 

delivery, business process and customer fulfilment. 

In summary, the appointment of a Business 

Development person, even if they’re good, is not 

necessarily going to develop your business without a 

detailed plan for the development of the business. In 

essence the two areas are inextricably linked. 


James Pinchbeck, is Marketing Partner with Streets 

Chartered Accountants a top 40 UK accountancy firm. 

Email info@streetsweb.co.uk or visit 

www.streetsweb.co.uk 


Secured Growth 


Klöeber is a bespoke glazing company renowned 

for its product security. 2016 not only marks its 

10th anniversary, but is also a landmark year in 

the company’s constant expansion. iQ has been 

finding out more 

Since 2006, when Klöeber first burst onto the scene at 

the Grand Designs Exhibition, the company has gone 

from strength to strength. Its humble beginnings on a 

small stand at the Birmingham show all those years ago 

seem like a distant memory, as it is now a market leader, 

with a list of clients that would be the envy of most in 

the industry. 

Initially offering a range of modern timber bespoke 

glazing solutions, the company has since expanded to 

offer a wide range of windows, doors and roof lights in 

timber, aluminium and composite materials. 

Not only have Klöeber’s 

This is testament 

to the products’ 

effectiveness in 

preventing or 

reducing crime. 

award-winning products 

featured on TV shows 

such as Grand Designs, 

DIY SOS and George 

Clarke’s Amazing Spaces, 

its timber bi-folding doors 

were the first in the UK to 

successfully achieve ‘Secured by Design’ membership. 

This is testament to the products’ effectiveness in 

preventing or reducing crime. 

Now, a decade on, Klöeber is celebrating its 10th 

anniversary in style, with the unveiling of its brand new 

showroom and head office in Huntingdon, and few could 

be more excited than Sales Director and Co-Owner, 

Matt Higgs. “This 10th year comes at an incredibly 

buoyant time for us, wherein we’re looking at expanding 

and improving in every possible way,” says Matt. “We’re 

so proud of what has been achieved over the past 10 

years, where we’ve seen growth in turnover as well as 

within our profile and reputation in the marketplace.” 

This continued expansion has led to a year-on-year 

growth in profit, and an increase in staff and output, 

which has meant that, inevitably, Klöeber has outgrown 

its old premises. “The larger space will enable us 

to deliver our growth plan,” continues Matt. “The 

opportunities for recruitment and expansion are now 

increased and we intend to take full advantage of this. 

Guiding Kloeber on its successful path and seeing our 

business expand and improve organically every year 

is extremely rewarding. Our 10th year is a landmark 

anniversary, and compels us to look back at what’s been 

achieved as well as to look further into the company’s 

long-term future. 

“The exciting thing for me personally is that I know 

Klöeber is still nowhere near to fulfilling its potential - 

new products, new customers and exciting projects are 

always just around the corner, meaning that anything is 

possible for the next decade and beyond!” 


Klöeber, St Margaret’s Way, Stukeley Meadows 

Industrial Estate, Huntingdon, PE29 6EU 

01487 740044 

www.kloeber.co.uk 


IQ industry insight 

TAKING CARE 

The flexibility and convenience of car and van transport 

remains fundamental to the successful running of the 

majority of UK SMEs. From meeting customers 

to moving goods around the country, they are the 

preferred choice for businesses that value ease of use 

and reliability, according to new research commissioned 

by Lex Autolease and carried out by YouGov. 

49% of SMEs depend on 

vehicles, saying they’re important 

to running their companies 

We asked more than a thousand SMEs from across the 

UK how they used company vehicles, how they viewed 

the UK’s public transport network and what they 

believed the impact on their business would be, 

should they be forced to go without 

their cars and vans. 

We found that vehicles are 

crucial for a high proportion 

of companies, with almost half 

(49%) saying private transport 

is important to running their 

businesses and over a quarter 

(29%) saying they could not 

operate without it. 

This reliance on leased or owned 

vehicles is fuelled by not being able to 

depend on public transport. The new research found 

that fewer than a third of businesses are able to rely on 

current bus, train and tram services, with firms finding 

cars and vans to be better suited to business needs and 

the locations of the majority of UK SMEs. 

With vehicles the preferential mode of travel for more 

44% of SMEs said that if they had 

to rely on tram, trains and buses it 

would make them less efficient 

than two thirds of UK SMEs, the challenge for the fleet 

industry is to help firms finance and operate the vehicles 

they need without tying up cash that could otherwise be 

invested in their businesses. 

Public transport is not meeting the needs of the 

majority of UK small businesses 

Our research reveals that only a small minority of UK 

SMEs can rely on public transport. Just 26% say their 

locations are well served by current services and that 

they provide a convenient option for business travel. 

Vehicles are essential for firms to operate successfully 

on a daily basis, with almost half (49%) of 

UK firms depending on private vehicles for 

vital activities such as visiting clients and 

attending meetings. 

Public transport is providing a reliable 

service for just a quarter of SMEs, with more than one 

in five (22%) stating their office locations are poorly 

served by public transport. This is the finding of a study 

carried out in partnership with YouGov, which surveyed 

over a thousand senior decision makers at UK SMEs 

on their dependence on vehicles for business travel. Our 

research shows that a high proportion rely on vehicles, 

with almost half (49%) saying they’re important to 

running their businesses and over a quarter (29%) stating 

they could not operate their companies without them. 

When asked what would happen if they were forced to 


of BUSINESS 

IQ industry insight 

Keeping the wheels of business turning - the importance of vehicles to British SMEs 

rely on public transport, 44% said they would be less 

efficient, 31% believe it would cost the business more, 

and almost half (46%) said it would make visiting clients 

more difficult. 

Vehicles at the heart of UK small businesses 

Our research found that cars and vans are fundamental 

to the successful day-to-day operations of the majority 

of British firms. Given the choice, over two thirds (67%) 

of the SMEs we spoke to would rather use vehicles than 

public transport, with 74% of these companies 

stating that vehicles are more convenient and 

half believing them to be more reliable. 

In addition, more than half (58%) of 

SMEs need cars and vans to visit 

customers, with over a third (37%) 

relying on them for transporting goods and services. 

The importance of vehicles to businesses is reinforced 

by the fact that driving remains a key skill SMEs look 

for when recruiting. According to our findings, 59% of 

companies consider holding a valid driving licence a key 

requirement for new employees. 

Supporting Britain’s SMEs on the road 

Firms need a reliable, convenient mode of travel to 

handle those day-to-day demands and through leasing, 

businesses can plan more effectively and reduce their 

upfront costs. Through a small initial outlay and easyto-manage 

fixed monthly payments, leasing provides 

firms access to a wider range of vehicles they wouldn’t 

have been able to otherwise afford, freeing up funds to 

invest in growing the business and enhancing employee 

benefit packages. 

50% of SMEs prefer to use cars 

and vans becuase they’re more 

reliable than public transport 

Leasing - providing the wheels for UK business 

growth 

As cars remain so vital to the day-to-day running of 

UK businesses, it’s not surprising that we’re seeing 

more and more SMEs leasing their cars 

and vans as opposed to purchasing 

them outright. We saw a 29% 

year-on-year rise in the number 

of vehicles leased to small firms 

last year, with a steep 110% 

growth in van leasing, and expect 

to see further increases for 2015. 

By partnering with a vehicle leasing 

provider that can offer servicing, support 

and maintenance within manageable monthly payments, 

SMEs can not only mobilise their workforces quickly 

and free up funds to invest in business growth, but access 

a mode of transport they can fully depend on. 

More INFORMATION 

Steve Elsom, Regional Director, 

SME Banking, East England, 

Lloyds Banking Group. 

steve.elsom@lloydsbanking.com 

@steveelsom1 


IQ opinion 

With more and more companies devising new 

and ever more creative working environments, 

we catch up with a few of our Top Under 30 

winners to hear their views 

Top Under 30 Insight: 

The Working Environment 

The working environment can be an enormous factor 

in shaping the way we work. It can affect productivity, 

quality, communication and overall team morale. Many 

different companies will argue that their way is best, 

but in truth, there is no right or wrong. It is a very fine 

balance and every case is different. 

It should be open enough to allow good communication 

and interaction and at the same time retain privacy, but 

not so much that it causes segregation. And that’s just the 

physical environment in which we work: there are plenty 

of other factors involved such as working hours, incentive 

schemes, team building and work/life balance. 

Add to this the individual personalities of your team 

members and it becomes quite a minefield to negotiate. 

With this in mind, we’ve spoken to a few of our Top 

Under 30 winners to see how they feel about the subject 

and what their idea of the perfect working environment 

would be. 

Amy Heaslip 

Research & Marketing Manager 

Goodsense Research 

I love that every day at Good Sense 

Research is different and so the 

surroundings change regularly too. From 

report writing in the office, to field work in 

a restaurant, the setting is always different 

and with that comes meeting people from 

all walks of life and with varying opinions, 

experiences and stories to tell. 

Our office is really fun and trendy; 

perfectly set up to accommodate our 

consumer research but also designed in a 

way that encourages us to think creatively 

and collaboratively. 

Then of course the people I work with 

are most influential on the environment. 

Passionate about consumer research, 

everyone on the team is a people-person 

and we have lots of fun in the office doing 

simple things like bringing in and sharing 

home-made brownies or battling each 

other for steps on our fitbits for example! 

We ensure a positive working environment 

by creating a high-praise culture in the 

office. We are also encouraged to come up 

with our own ideas and take ownership of 

things which means we all have an input 

and feel included. 

Team bonding experiences take place a 

couple of times a year for the summer 

and Christmas parties which are awaited 

with much anticipation! The typical party 

involves some sort of sporting activity 

that is kept secret which obviously lends 

itself to team work and a healthy bit of 

competition, and having worked up an 

appetite we then go a restaurant that is 

in-line with current food trends and enjoy 

each other’s company. 

Training and development is also really 

important to me; firstly because I love to 

learn new things, but secondly because 

it’s about working on and towards new 

goals. Being challenged is what keeps a 

job interesting. 



Ben Hutton 

Owner 

Ben’s Restaurant 

The best thing about my work 

environment, is that it is very sociable. 

You get to interact with a lot of different 

customers as well as the rest of the team. 

The working environment is very important 

for morale, if it is tense or uncomfortable 

it will create a negative atmosphere for 

staff. We help each other out and work 

together to achieve our common goal: 

customer satisfaction. We also keep things 

relaxed and friendly to ensure all staff are 

happy. Happy staff equals happy customers! 

Communication is pivotal to ensure the best 

working environment. Miscommunication 

could result in a number of problems. We are 

constantly talking throughout shift, filling 

each other in on what stage our customers 

are at, and also talking to the kitchen so we 

understand how they are coping. Without 

communication, we wouldn’t know where 

to allocate resources when required. 

Training is key for development and 

progression. I think no detail should be 

overlooked during training, it is important 

for all staff to understand the expectations 

of the business and their role within it. 

It is important to acknowledge hard work, 

and our staff are always thanked, whether 

it be a bonus, or a team treat, but it is also 

important for employees to understand 

the requirements and standards associated 

with their particular job and meet them on 

all occasions. For my employees, I think 

it is important to have a healthy work/ 

life balance. You can’t perform at your 

best if you are overworked, and as an 

employer you have to remember it is their 

job, not their life. I think the ideal working 

environment is the one I have created at 

Ben’s. It is friendly and welcoming to new 

staff, we work as a team to ensure targets 

are met and customers are satisfied. 

The overall working environment is of 

paramount importance; staff must feel 

relaxed and comfortable if they are to 

perform well and enjoy their work. 

Jacobs Allen operates an open door policy 

and everyone has their own working area 

– we don’t have impersonal banks of 

desks. Our offices are also located at the 

heart of Bury St Edmunds and Haverhill 

allowing easy access to a variety of shops 

and lunchtime venues. To promote team 

bonding, we have weekly team meetings 

on a Friday afternoon where all the 

staff can talk about what they’re up to 

and share work around if they have too 

much on. We also enter lots of quizzes, 

fundraising and other events so there are 

plenty of opportunities for the team to 

build positive relationships. 

Flexible working hours are also helpful in 

achieving a fair and equitable relationship 

between employer and employee. Jacobs 

Allen allow various flexibilities to their 

staff so that no one has to miss their child’s 

school play! 

At Jacobs Allen our hard work is 

recognised in a number of ways. 

The team often celebrate the hard 

work of an individual by suggesting 

that they go out and buy cakes for the 

office! In all seriousness though, we 

run regular staff appraisals where hard 

work and achievement are discussed 

and pay rises are reviewed annually. 

We also run an annual tax return trophy 

which gets handed out to the client 

manager who finishes their clients’ tax 

returns first. Merit should always be 

rewarded; both to gratify the achiever 

and spur on others. I believe the ideal 

working environment should be friendly, 

fun and professional, working with a good 

variety of people with different interests 

and located in the heart of town. 

Thady Senior 

Marketing Manager 

Jacobs Allen Chartered 

Accountants & Chartered 

Tax Advisers 



The working environment is a hugely important factor in 

ensuring a productive and successful team. 

Our business relies on creativity and free-flowing ideas so 

a relaxed, comfortable working environment is essential! 

Here at Selfie Clothing, we work as a family. We believe 

that to create a tight-knit team you need to break down 

barriers, that’s why we work in an open plan, spacious 

and welcoming studio environment where everyone is 

approachable and no individual feels segregated from 

the rest. This ensures that all team members build 

strong relationships and work together as one unit. We 

hold a weekly team catch up where every member gets 

together to discuss current projects and bounce ideas 

off each another. This is a great way to ensure everyone 

feels involved in what the company’s doing. It’s also a 

chance to recognise staff members for their hard work 

and achievements through our financial bonus scheme 

and Employee of the Month award. The nature of our 

business means that sometimes we have to work outside 

normal hours in order to meet deadlines or communicate 

with clients in different time zones. 

Therefore, in order to 

ensure that everyone 

maintains a healthy work/ 

life balance, we offer 

flexi-hours which help each 

team member to manage 

their work schedules to 

fit around their personal 

commitments. On top of 

all this, we have a ping 

pong table in the middle 

of the studio which anyone 

is welcome to use. It’s a 

Joe Carrisi 

Marketing Executive 

Selfie Clothing 

fantastic way to not only take a break on a stressful day, 

but also to build rapport with colleagues. Overall, I love 

the working environment we have at Selfie. It allows 

everyone to feel completely at ease in their surroundings. 

This encourages people’s personalities to shine through 

and helps them to be themselves, but most of all, creates 

a place of work that people look forward to arriving at in 

the morning. 

Andrew Cooper 

Partner 

Greene & Greene Solicitors 

The atmosphere in our 

office is relaxed and 

friendly, and there is always 

someone willing to help if 

you need to bounce an 

idea around. I enjoy the 

character of our office 

building and the fact that 

we all have individual 

offices, rather than being 

in an open-plan layout. 

When you spend all day in 

an office, you need to have a 

good environment otherwise it can become demoralising. 

We therefore encourage interaction between staff, and run 

events through the course of the year to boost interaction 

between different parts of the office. 

To promote team bonding, we hold an annual Christmas 

party and summer BBQ which all staff and their families 

attend. We organise social events such as a quiz or bowling 

evening, and we take part in a range of team sport events 

through the course of the year. 

Good communication is vital to ensuring that everyone 

feels engaged in the business, which enhances productivity 

and promotes good relations around the workplace. 

Without it, some staff can feel isolated, and that can lead 

to other problems. 

Employee reward schemes are effective and work best 

when they encourage everyone to pull in the same 

direction, for the benefit of the entire business and all 

employees. We recognise our staff’s hard work with a 

balance of financial rewards and social events. 

Training is also a very important factor in ensuring a 

fulfilling working life. As lawyers, we need to keep abreast 

of changes in the law, and all of our lawyers regularly take 

part in professional development courses. 

A healthy work/life balance is key to ensuring that staff 

can perform well at work. If you get the balance wrong 

by working too much, you are more likely to suffer from 

tiredness and stress, which in turn reduces performance 

and leads to mistakes. That is bad for a business, and bad 

for its customers and clients. 


www.iqmag.co.uk and follow 

us on Twitter @iQBusinessMag 


IQ diary 

After Hours Networking 

A friendly evening event, with 

open networking and a ‘Spotlight 

10 Spot’. Meet with others from 

Cambridge-based businesses over a 

drink and nibbles. 

Dates: 6 Sept, 4 Oct, 1 Nov 

Time: 18:30 - 21:00 

Venue: The White Horse, 20-22 High 

St, Milton, Cambridge CB24 6AJ 

Booking Details: £7.50 

info@afterhoursnetworking.co.uk or book 

online at www.afterhoursnetworking.co.uk 

Cambridge South Business 

Networking 

Relaxed, friendly and productive 

networking including a 40-second 

round and three x10min 1-2-1s 

with people you choose. 

Dates: 7 Sept, 21 Sept, 5 Oct, 2 Nov 

Time: 8:00 - 10:00 

Venue: TWI Building, Granta Park, 

Great Abington, Cambridge CB21 6AL 

Booking Details: £13 

Find out more and book online at 

www.4networking.biz/Events 

St Ives Business Owners’ 

Mastermind Group 

This breakfast meet-up is themed 

around collaborative problem 

solving. Stay on for optional coworking, 

with high speed WiFi and 

great coffee. 


Time: 8:45 - 10:00 and co-working 

between 10:00 - 17:30 

Venue: St Ives Corn Exchange, The 

Pavement, St Ives, Cambs PE27 5AD 

Booking Details: Mastermind 

Group £10. Co-working £2 per hour 

or £7.50 for the day. Co-working only, 

without Mastermind Group, £4 per hour 

or £20 for the day. Book by emailing 

info@cambridgebusinesslounge.com 

Cambridge Alternative 

Networking (CAN), Cromwell 

Group 

Members with contacts, help find 

each other new business. 

Dates: Alternate Thursdays, 8 and 22 

Sept, 6 and 20 Oct, 3 and 17 Nov 

Time: 6:45 - 08:30 

Venue: Quy Mill Hotel & Spa, 

Stow-cum-Quy, Cambs CB25 9AF 

Booking Details: £12.50 

Book online at www.eventbrite.co.uk 

Cambridge Business over 

Breakfast (Bob) Club 

This lively group concentrates on 

quality referrals in a secure and 

successful networking environment. 

Dates: Alternate Thursdays, 8 and 22 

Sept, 6 and 20 Oct, 3 and 17 Nov 

Time: 7:00 

Venue: Arundel House Hotel, 

Chesterton Road, Cambridge CB4 3AN 

Booking Details: £12. Contact 

organiser Tony Miles on 07799 623028 

or 01487 800032. Book online at 

www.bobclubs.com 

Coffee Means Business 

A relaxed, informal business 

networking opportunity with a 

short presentation from a local 

business. 


Time: 9:30 - 11.30 

Venue: The Apex, 1 Charter Square, 

Bury St Edmunds IP33 3FD 

Booking Details: No need to book, 

£2 on arrival 

Informal Networking Evening 

Learn more about the local 

business community, make new 

business connections and meet 

Cambridgeshire Chamber of 

Commerce staff. 


Time: 17:00 - 19:00 

Venue: The Lamb Hotel, Lynn Road, 

Ely, Cambs CB7 4EJ 

Booking Details: FREE. Contact 

Peter Watts on 07545 697799 or email 

p.watts@cambscci.co.uk 

St Neots Business Coffee 

Morning - No Fuss No Fees 

NO Fee, NO Fuss, NO Formality, 

these meetings are all informal 

networking. Turn up, chat and 

connect with local businesses. 

Dates: 13 and 27 Sept, 11 and 25 

Oct, 8 and 22 Nov 

Time: 8:00 - 10:00 

Venue: Moores Moores Walk Café, 20, 

Moores Walk, St Neots PE19 1AJ 

Booking Details: FREE. Register at 

www.stneotsnetwork.co.uk 



Business Planning and 

Cashflow Forecasting 

Get expert advice on writing 

a good business plan, sourcing 

finance, managing cashflow, 

taxation and VAT, as well as 

networking with others who are 

planning to start a business. 

Dates: 14 Sept 

Time: 9:30 - 12:30 

Venue: Menta Business Centre, 5 

Eastern Way, Bury St Edmunds 

IP32 7AB 

Booking Details: £30. Book online 

at www.eventbrite.co.uk 

Kickstart Marketing Your 

Business 

Learn about marketing, free and 

cost-effective marketing tools to 

reach your customers, and develop 

an action plan to kick start your 

business marketing. 


Time: 9:30 - 12:30 

Venue: Menta Business Centre, 5 

Eastern Way, Bury St Edmunds 

IP32 7AB 



Cambridge B2B Exhibition 

Take advantage of this exhibition’s 

unrivalled promotional 

opportunities. Seminars on 

Speed Networking, Facebook and 

Maximising Sales Potential. 


Time: 10:00 - 16:00 

Venue: Quy Mill Hotel and Spa, 

Church Road, Stow-Cum-Quy, Cambs 

CB25 9AF 


Jenni Misseldine on 01223 209810 or 

email j.misseldine@cambscci.co.uk; visit 

www.cambridgeb2b.co.uk to book 

seminar places 

Office Drinks 

An unusual networking event with 

a pub quiz and nibbles included. 



Venue: Oakes Barn, St Andrews Street 

South, Bury St Edmunds IP33 3PH 

Booking Details: Contact 

lynette@virtualheadoffice.co.uk 

Ely Safari Networking 

Breakfast 

Raise your profile and extend 

your network of business contacts. 

Move around three different 

tables, with additional networking 

opportunities over a full English 

breakfast and tea/coffee. 


Time: 7:45 - 10:00 

Venue: Rosewood Pavillion, 

Freckenham Road, Chippenham, 

CB7 5QH 

Booking Details: Member fee £15 

+VAT; non-member fee:£22.50 +VAT. 

Contact Jenni Misseldine on 

01223 209810 or email 

j.misseldine@cambscci.co.uk. 

Link4Growth Ltd - 

Link4Business 

In this structured and educational 

environment, businesses can come 

together, network, make new 

connections and learn from each 

other too. 

Dates: 27 Sept and 25 Oct 


Venue: Stirling House Business 

Centre, Denny End Road, Waterbeach, 

Cambridge CB25 9QE 

Booking Details: £12. Contact 

Peter Daykin, 07769 906432. Book 

online at www.eventbrite.co.uk 

Global Business Network 

Organised by Cambridgeshire 

Chamber of Commerce, this 

informal networking event is for 

exporters or those considering it. 

With a guest speaker at 17:15. 


Time: 17:00 - 19:00 

Venue: The Moller Centre, Storey’s 

Way, Cambridge CB3 0DE 

Booking Details: FREE. Call Helen 

Bosett on 01223 209815 

Storm in a Teacup 

This innovative event brings 

professional women together to 

share ideas and experiences in a 

supportive and welcoming womenonly 

environment. 




Time: 9:30 - 11:30 

Venue: Poets House, 40 St Mary’s 

Street, Ely, Cambs CB7 4EY 

Booking Details: Members £12 

+VAT; non-members £17 +VAT. 

Contact Helen Bosett, Sector 

Co-ordinator, on 01733 370809 or 

email h.bosett@cambscci.co.uk 

Making the Most of Cambridge 

Network Membership 

Come along to this informal 

seminar and networking lunch and 

find out what The Network can 

offer. 


Time: 11:00 - 13:00 

Venue: Hauser Forum, 3 Charles 

Babbage Road, Cambridge CB3 0GT 

Booking Details: FREE. Book 

online at www.cambridgenetwork.co.uk 

Contracts of Employment - 

How to get it right 

Find out what makes an agreement 

binding and what an employee is 

legally entitled to. 

Dates: 4 Oct 

Time: 9:15 - 13:00 

Venue: Acas House, Kempson Way, 

Bury St Edmunds, Suffolk IP32 7AR 

Booking Details: £105. Call Acas 

on 0300 123 1150 or email 

events@acas.org.uk 

Menta Trade Fair 2016 

Meet the region’s newest and 

established businesses, and exhibit 

your products and services to over 

600 visitors. With a new ‘Digital 

Zone’ & Brunch Means Business. 

Dates: 4 Oct 

Time: 12:00 - 18:00 

Venue: The Apex, 1 Charter Square, 

Bury St Edmunds, IP32 7AB 

Booking Details: For exhibitors’ 

terms and conditions, visit 

www.eventbrite.co.uk 

Suffolk Chamber Networking 

Lunch 

Jerome Mayhew, Managing 

Director of Go Ape, will be 

sharing with delegates the 

adventurous approach Go Ape 

takes to business. 

Dates: 12 Oct 

Time: 11:30 - 14:00 

Venue: The Granary Barns, Parsonage 

Farm, Woodditton, Suffolk CB8 9RZ 

Booking Details: Members £24.98 

+VAT; non-members £36.25 +VAT. 

Contact Alicia Matthews, Senior Events 

Coordinator, on 01473 694805 or book 

online at www.suffolkchamber.co.uk 

Cambridge Safari Networking 

Breakfast 

Raise your profile and extend 

your network of business contacts. 

Move around three different 

tables, with additional networking 

opportunities over a full English 

breakfast and tea/coffee. 

Dates: 14 Oct and 22 Nov 

Time: 7:45 - 10:00 

Venue: Madingley Hall, Madingley, 

Cambridge CB23 8AQ 


+VAT; non-members £22.50 +VAT. 

Contact Jenni Misseldine on 

01223 209810 or email 

j.misseldine@cambscci.co.uk. 

Suffolk Skills Show 

This offers young people the 

chance to find out which careers 

interest them. If you have 

apprenticeships, internships or 

jobs to fill, or you offer skills and 

training opportunities, book a 

stand, bring in a demonstration, or 

set up have a go activities. 

Dates: 19 Oct 

Time: 9:00 - 16:30 

Venue: Trinity Park, Felixstowe Road, 

Ipswich IP3 8UH 

Booking Details: Stands from £300 

+VAT. Visit www.suffolkskillsshow.com 

Informal Networking Evening 

Learn more about the local 

business community, make new 

business connections, and meet 

members of the Chamber staff. 

Dates: 20 Oct and 17 Nov 

Time: 17:00 - 19:00 

Venue: Holiday Inn, Lakeview, Bridge 

Road, Impington, Cambridge 

CB24 9PH 


Peter Watts on 07545 697799 or email 

p.watts@cambscci.co.uk 



Networking Masterclass 

Cambridge 

Become a confident and 

effective networker; find out 

how to present yourself and 

convey your company’s USPs 

effectively. Exclusive to members, 

recommended for new members. 

Dates: 1 Nov 

Time: 11:45 - 14:30 

Venue: Quy Mill Hotel & Spa, 

Church Road, Stow-Cum-Quy, Cambs 

CB25 9AF 


+VAT. Contact Jenni Misseldine on 

01223 209810 or email 

j.misseldine@cambscci.co.uk 

British Chambers of 

Commerce Global Business 

Network Live 

An unmissable event for 

British SMEs looking to 

trade internationally. Learn 

from inspirational exporting 

companies, meet trusted Chamber 

representatives from dozens of 

countries, network and learn 

practical tips. 

Dates: 1 Nov 

Time: 8:30 - 17:45 

Venue: etc venues, 155 Bishopsgate, 

Liverpool Street, London EC2M 3YD 

Booking Details: Early bird 

Chamber members £80; standard 

delegate £160. 

Book online at 

www.bccexport.co.uk. Contact on 

01223 209803 or email 

f.tester@cambscci.co.uk 

How to Gain More Customers 

Using LinkedIn 

Get to grips with the benefits of 

LinkedIn and use it to find new 

leads. 

Dates: 3 Nov 

Time: 9:30 - 12:30 

Venue: Menta, 5 Eastern Way, Bury 

St Edmunds IP32 7AB 



Smart Selling 

This 3-hour high impact workshop 

is aimed at business owners who 

need to sharpen up and increase 

sales. 

Dates: 7 Nov 

Time: 9:30 - 12:30 





Twitter for Beginners: 

Business to Business 

Create your own Twitter strategy, 

set up a Twitter account incl. home 

pages and settings, be a savvy B2B 

twitter account manager, find and 

increase your followers, and find 

out what not to Tweet. 

Dates: 10 Nov 

Time: 9:30 - 12:30 





Cambridge Business Network 

Business Lecture: Focus on 

Start ups 

Get updates on some Cambridge 

high-impact start-ups, and hear 

key speaker Stew McTavish of 

ideaSpace, home to over 100 

members from just-graduated 

undergraduates to repeat 

entrepreneurs. 

Dates: 22 Nov 


Venue: The Hauser Forum, 3 Charles 

Babbage Road, Cambridge CB3 0GT 

Booking Details: Cambridge 

Network members free; non-members 

£50 +VAT. Contact Louise Rushworth 

on 01223 760102, or email louise. 

rushworth@cambridgenetwork.co.uk 

I’m an Employer, Get me out of 

here… 

This session gives delegates the 

opportunity to watch an unfair 

dismissal Employment Tribunal 

scenario take place and to see how 

decisions are made. 

Dates: 23 Nov 

Time: 9:30 - 14:30 

Venue: British Racing School, 

Snailwell Road, Newmarket, Suffolk 

CB8 7NU 

Booking Details: £170. To book 

please call Acas on 0300 123 1150 or 

email events@acas.org.uk 


IQ christmas 

Feeling 

Festive party 

Have you 

booked 

your office 

Christmas 

yet? 

Yes now really is the time to start thinking 

about booking your company’s Christmas party! 

Venues and events often get booked up fairly early in 

the year so it’s best to be organised and get something 

pencilled in the diary. 

Your annual Christmas party is a chance for you to step 

away from work and get in the festive spirit. It’s often 

also a good chance to show your appreciation to your 

colleagues and to celebrate the year’s success. 

The most vital part of planning your Christmas party 

is of course securing a suitable venue. At this point you 

should consider how big your team is and the type of 

celebration you’re looking for. Is it a chance to have a 

quirky themed party or more of a formal dinner? Take 

a look at some local venues and their offerings for the 

festive period... 



Highfield Event Group 

& HQ Nights 

This local marquee and event management business 

are holding four exclusive events this Christmas 

and promise to mix business with pleasure in a 

fashionable manner. Fizz on arrival, a 3-course meal, 

DJ and a bar; it’s set to be a fun-filled evening. 

Prices start from: £55 per guest 

Dates: 2nd, 3rd, 9th and 10th December 

HQ Nights Christmas Party location in Newmarket 

Tel: 01638 745301 www.highfieldeventgroup.com 

Rosewood Pavilion 

Located in the beautiful Cambridgeshire countryside, 

Rosewood Pavilion is an exclusive and versatile venue 

with lots to offer. This Christmas they’re hosting a 

series of festive parties with Prosecco on arrival and 

3-course dinner, as well as a sleight-of-hand artist 

and disco. 

Price: £49 per person 

Dates: 2nd, 3rd, 8th, 9th, 10th, 15th, 16th and 17th 

December 

Freckenham Road, Chippenham, CB7 5QH 

Tel: 01638 723155 www.rosewoodpavilion.co.uk 

Farmers Club 

If you’re looking for a refreshingly elegant yet 

relaxing setting, look no further. Founded back in 

1947, The Farmers Club in Bury St Edmunds has a 

range facilities and social areas with private dining 

available. 

Prices: 2-course menu including tea and 

coffee £23 

3-course menu including tea and coffee £28 

Canapes and Prosecco also available at 

additional price 

10 Northgate Street, Bury St Edmunds, IP33 1HQ 

Tel: 01284 750969 www.bsefc.co.uk 

The Rupert Brooke 

The Rupert Brooke, also part of the Chestnut 

Group, is within walking distance of central 

Cambridge and has an ethos centered upon great 

service and exceptional food. 

Capacity: Tables up to 40. Restaurant capacity 125 

Price: Christmas parties £29.50 

Dates: Runs throughout December 

2 Broadway, Grantchester CB3 9NQ 

Tel: 01223 841875 www.therupertbrooke.com 

The Bull Inn 

Renowned for their calendar of exciting Christmas 

events, The Bull Inn have a jam-packed schedule for 

this year’s festive period. From live music and themed 

nights to Sunday lunches, tribute shows and festive 

sing-alongs. 

Capacity: Up to 150 

Prices start from: £25 per person 

The Street, Barton Mills, 

Bury St Edmunds, IP28 6AA 

Tel: 01638 711001 www.bullinn-bartonmills.com 

The Rowley Mile, 

Newmarket Racecourses 

Experience an evening of fine dining and 

entertainment at Newmarket Racecourses. Their 

magnificent Millennium Grandstand will be 

transformed into a magical ‘Classic Christmas’ 

setting offering a 3-course festive dinner, live 

entertainment, DJ and disco. 

Alternatively book a private suite. 

Price per person: £55 

Capacity: Up to 500 guests 

Dates: 2nd, 3rd, 9th, 10th, 15th, 16th, 17th of 

December 

Newmarket Racecourse, Rowley Mile Racecourse, 

Newmarket CB8 0TF Tel: 01638 675300 

www.newmarketracecourses.co.uk 



Quy Mill 

This stunning refined hotel in a converted watermill 

located just outside of Cambridge has an enviable 

calendar of Christmas events this year. Their Party 

Nights include a 3-course festive dinner in their 2AA 

Rosette Mill House restaurant and there’s also the 

option to stay over too. For a more exclusive affair, 

how about a private party? 

Dates: Various dates from 25th November to 7th 

January 

The Packhorse Inn 

Part of the Chestnut Group, the award-winning 

Packhorse Inn in Moulton is renowned for offering a 

stunning dining and staying experience. 

Capacity: Tables up to 33. Restaurant capacity 93 

Price: Christmas parties £32.50 

Dates: Runs throughout December 

Bridge Street, Moulton, CB8 8SP 

Tel: 01638 751818 www.thepackhorseinn.com 

Church Rd, Stow cum Quy, Cambridge, CB25 9AF 

Tel: 01223 293383 www.cambridgequymill.co.uk 

The Old Hall Ely 

Best Western, 

Heath Court Hotel 

Located in Newmarket, The Best Western Heath 

Court Hotel are offering numerous Party Nights 

to welcome the festive season. Opt for a 3-course 

meal topped off with coffee and warm mince pies, 

then dance the night away with their resident DJ. 

Alternatively, book a private party which can cater 

up to 120 guests. 

Price: From £39 per person 

Dates: 2nd, 3rd, 9th, 10th, 15th, 22nd or 23rd of 

December 

After several years’ practice, The Old Hall Ely 

guarantee a party night that everyone will remember. 

Overlooking the famous Ely Cathedral, their 

traditional Christmas dinner will be served in their 

marquee. You’ll be welcomed with a glass of bubbles 

and will also indulge in after dinner coffee and 

mince pies. 

Price: £58pp 

Dates: 2nd December (exclusive, min. 100 people), 

16th December (mixed parties) 

Stuntney, Ely, CB7 5TR 

Tel: 01353 663275 www.theoldhallely.co.uk 

Moulton Road, Newmarket, CB8 8DY 

Tel: 01638 667171 www.bw-heathcourt.co.uk 

Jockey Club Rooms 

DoubleTree by Hilton 

Whatever the size of your party, DoubleTree by 

Hilton can accommodate. From festive afternoon tea, 

to lunch in the Marco Pierre White restaurant, be 

sure to enquire about their Merry Meetings or Party 

Nights. 

Prices: Festive afternoon tea £20pp available 

monday to sunday, 13:00 - 17:30. Party nights 

from £35pp. 

Dates: Various dates from 25th November to 

7th January 

Granta Place, Mill Lane, Cambridge, CB2 1RT 

Tel: 01223 259933 www.doubletreecambridge.com 

Having been at the heart of British horseracing 

for over 250 years, this stunning and quintessential 

venue is hosting an evening of Festive Fine Dining 

on Friday 2nd December. They also provide private 

and exclusive hire for other Christmas events, 

from afternoon teas and tours through to dinnerdances. 

Treat family, friends and work colleagues to 

something totally different this festive season. 

Capacity: 120 dining or 300 for a reception 

Prices start from: £27.95 per person 

101 High Street, Newmarket, CB8 8JL 

Tel: 01638 663101 www.jockeyclubroom.co.uk 



Quickfire Q&A... 

...with Ashley Hicks, Managing 

Director at Kettle Foods, to find out 

why he joined the business, his biggest 

challenge and his vision for the future 

What was it about Kettle Foods that made you 

want to take the reins? I was excited to work with 

a business that’s got the agility and passion of a small 

company but have a product that’s consumed by third 

a of all UK households. 

What’s your biggest achievement to date? There 

has been a lot going on in the year I have been with the 

business and I think our biggest achievement has been 

the acquisition of the Metcalfe’s skinny popcorn brand. 

This will help the business expand our range of snacks 

to reach new consumers. 

And your biggest challenge so far at Kettle 

Foods? It has to be learning everything there is to know 

about potatoes! 

What’s the best piece of advice you’ve ever 

been given? I was coaching my local rugby team 

recently and I heard a lovely piece of advice from one 

of the youngsters playing, ‘don’t limit your challenge, 

challenge your limits.’ 

Would you rather be a business partner with 

Larry Page, Richard Branson or Howard Schultz? 

It has to be Howard Schultz. 

Who’s your guru? I’ve spent over 18 years with some 

of the biggest food and drink directors in the business 

but I would have to say my wife, Julia. She’s always 

been able to tell if I’m pushing too hard or if I’m not 

‘challenging my limits.’ 

What do you listen to first: your gut, your heart, 

your brain, or your accountant? My gut instinct 

comes first followed by my heart. I also have a number 

of clever accountants around me too. 

If you weren’t a Managing Director, what would 

you want to be? Since moving to Norfolk, I’ve found 

a hobby that I would love to do full time... I’ve taken 

a course at Easton & Otley College about Beekeeping. 

I’ve got a hive at home and I’m expecting my first pot 

of honey very soon. 

Away from business, what would be your ideal 

Sunday? It has to be watching the children play rugby 

and hockey. My wife and I flip a coin in the morning to 

decide who’s going with who and then we all get back 

home ready for Sunday lunch - it’s the perfect family day. 

If you could tell your 16-year-old self one thing, 

what would that be? Listen to your parents! They 

know you better than anyone else and have always got 

your best interests at heart. 

Where would you like to see the business in 10 

years time? The aim is to grow Kettle Foods further 

internationally and to have a wider portfolio of brands. 

And finally… What’s your favourite flavour? 

Sweet Chilli & Sour Cream... Eat them with a pint 

of Suffolk Adnams beer and you’ve got the perfect 

combination. 

issue 18 | page 60 

more information 

www.kettlefoods.co.uk

IQ review 

article by 

Emily Denton 

book 

review 

Bricks and Mortals: 

Sixty years in property 

Author: David Bedford 

Paperback: £11.99 

“A fascinating autobiography 

looking at the property world and some 

of the changes it has endured over the 

past 60 years.” 

Review: David Bedford, of Bedfords Estate Agents, 

has written a fascinating autobiography looking at the 

property world and some of the changes it has endured 

over the past 60 years. He delves into East Anglia’s 

business and social landscape, exploring estate agents over 

the past six decades and the dramatic changes they have 

experienced as a result of the ever-changing economic 

climate and technological advances. 

Like any business founder, David speaks of his career 

growing Bedfords to be one of the top 20 independent 

estate agents in Britain, as named by The Daily 

Telegraph. He goes into considerable detail about the 

good times as well as the bad, and how, in 2016, he is 

proud to be marking 50 years in business. David adds 

a great personal touch to the read, explaining how he 

bought his first house for just £800 with a 90% mortgage, 

and what might have happened if he hadn’t accepted his 

first job in the Youth Employment Office in Kings Lynn. 

This book is perfect if you value property or if you’re 

intrigued as to how the industry has been shaped across 

our region in the last 60 years. David’s humble and 

positive attitude, combined with his desire to grow a 

leading business, is showcased perfectly in this thoughtprovoking 

read. 

more information 

Postal enquirers to hilarylynn@bedfords.co.uk 


IQ review 

article by 

Emily Denton 

The Inevitable: 

Understanding the 12 

technological forces that 

will shape our future 

Author: Kevin Kelly 

Hardback: £15.30 

book 

review 

“We shouldn’t fight against the 

changing future, but rather embrace it 

and work with what it has to offer.” 

Review: In this New York Times bestseller, founding 

executive editor of Wired magazine, Kevin Kelly explores 

our future with technology. Kelly investigates in detail 

how our lives are adapting to technological changes, 

featuring everything from virtual reality in our homes to 

artificial intelligence fixed in everything we manufacture. 

Throughout the book, Kelly highlights that we shouldn’t 

fight against the changing future, but rather embrace it 

and work with what it has to offer. Neither should we live 

in fear of the technological revolution, because change is 

inevitable. 

Kelly also explores in detail the forces and current trends 

that will develop technology and shape the next 30 years, 

altering the way we work, learn and communicate with 

one another. He asks how old business models will cope 

with new technologies, and what new occupations will be 

born out of this technological change. 

This book is perfect if you’re seeking guidance on where 

your life or business should be heading and how you 

should adapt. It explains what to invest in and what to put 

into place ahead of this new world. I would recommend 

this read to anyone interested in technology and the farreaching 

change it will have on our lives. 



You might not expect your 

accountant to be trendy, 

but you would expect 

them to be on trend. 

What’s trending this month? 

Tax planning is not something you should 

leave until the end of the tax year. Taking 

appropriate action will help to ensure that 

you are able to make the most of the tax 

saving opportunities available to you and 

your business. 

For further information and hints and tips 

for 2016/17 please visit our website: 

www.streetsweb.co.uk 

www.streetsweb.co.uk 01223 570000 

info@streetsweb.co.uk 

Follow us on Twitter @streetsacc 

Watch us on YouTube 

Connect with us on LinkedIn 

Offices in Cambridge, Newmarket, Peterborough, Bedford (Wyboston Lakes) and Stevenage.

IQ Magazine Issue 18

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