SEP Magazine Numb.5
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MAGAZINE<br />
OCTOBER’16<br />
MARKETING<br />
ACTIVITIES<br />
MODA LISBOA<br />
PORTUGAL FASHION<br />
WSL – PENICHE | SURF<br />
New hires<br />
2016 photo contest<br />
Q4 HR Engagement<br />
Activities<br />
#EUROPEANMOBILITYWEEK<br />
Three questions<br />
to…<br />
CARLA LOPES<br />
“what Sep doeSn’t<br />
know about you?<br />
New hires<br />
<strong>SEP</strong> in the NEWS<br />
“ When I see this result and the job that ALL<br />
team<br />
Photo<br />
as<br />
challenge<br />
done together I really think that is not<br />
much impossible we can not overcame, so<br />
my message “September to you follow will our be brand key-month moto: for all that is<br />
#DoWhatYouCant“ happening and for all that iS coming“<br />
Frederico Paiva<br />
Frederico Paiva
BUSINESS OVERVIEW<br />
As promised September was a<br />
packed month. We kept building our<br />
brand, approaching a relationship<br />
with our consumers with events<br />
like: ModaLisboa, Portugal<br />
Fashion and surf shows, that are<br />
important to Portuguese<br />
consumer and therefor for<br />
Samsung in Portugal. We need<br />
this close relationship more than<br />
ever and their engagement is vital<br />
to overcame any difficulty that is<br />
set in our path (eg.Note7). In this<br />
sense we will prepare a strong<br />
Christmas campaign to once more<br />
surprise and involve our consumers.<br />
In business we have continue to move towards our target<br />
reaching 92%VsMP year to date, whilst continuing our<br />
profit performance versus last year.<br />
In terms of key achievement we are close to reach 5000<br />
Addwash units showing that even the impossible is<br />
possible. When I see this result and the job that ALL team as<br />
done together I really think that is not much impossible we can<br />
not overcame, so my message to you follow our brand moto:<br />
#DoWhatYouCant<br />
FREDERICO PAIVA
BRAND ACTIVITIES<br />
MODA LISBOA<br />
PORTUGALFASHION<br />
WSL | PENICHE | SURF
BRAND ACTIVITIES
BRAND ACTIVITIES<br />
MODA LISBOA – MYSERIF BY<br />
Samsung invited “Querido Mudei a Casa” (TV Show)<br />
designer to develop Samsung stand on Moda Lisboa<br />
event. The main inspiration was SERIF TV.<br />
MYSERIF BY ANA ANTUNES – MAKING OF<br />
https://youtu.be/oz5hAtBQXcY<br />
MODA LISBOA SAMSUNG STAND - RESULT<br />
http://www.samsung.com/pt/myseriftvby/
BRAND ACTIVITIES<br />
MODA LISBOA – ONLINE ACTIVATION<br />
For the first time Samsung open his door to Instagram official<br />
page! We invited @amariavaidosa (more than 100K<br />
followers) to be in charge of Samsung page for a day.<br />
Samsung and @amariavaidosa fans could follow her vision<br />
of the event in real time. All photos were taken with a<br />
GalaxyS7.<br />
With this activation Samsung achieved a exponential growth<br />
with 5.6K interactions on that day ( 5X times more than<br />
usual ). And we growth more than 1K followers in day.<br />
@amariavaidosa had more than 67K interactions on her<br />
Instagram page.<br />
All results are organic with no paid media
BRAND ACTIVITIES<br />
MODA LISBOA – ONLINE ACTIVATION<br />
Samsung fans community followed the event also on<br />
our social media channels. Samsung created several<br />
premium content to illustrate ModaLisboa event (360<br />
videos and photos, livestream content, Instagram<br />
stories, S7 Pro Mode)
BRAND ACTIVITIES<br />
PORTUGAL FASHION – MYSERIF BY<br />
Samsung invited Cristiano Ronaldo design home stylist<br />
to develop Samsung stand on Portugal Fashion event.<br />
The main inspiration was once again SERIF TV.<br />
MYSERIF BY PAULA BRITO – MAKING OF<br />
https://youtu.be/vyIEf7O8BM8<br />
MODA LISBOA SAMSUNG STAND - RESULT<br />
http://www.samsung.com/pt/myseriftvby/
BRAND ACTIVITIES<br />
SURF - PENICHE<br />
Visit us on Peniche Super Tubo beach and verify all<br />
amazing activities and games on Virtual Reality and<br />
Augmented Reality<br />
Augmented Reality<br />
Follow all Surf activities on Samsung Portugal social<br />
media channels and on Samsung.com/pt/surf
BRAND ACTIVITIES<br />
Samsung created several multimedia content in order to<br />
promote the official brand hashtag:<br />
#DOWHATYOUCANT<br />
VASCO RIBEIRO (Portuguese surfer)<br />
https://youtu.be/Xvc0VCtNd2A<br />
Official Samsung Surf TV Ad<br />
(with subtitles in PT)<br />
https://youtu.be/bObHYrwPHe0
BRAND ACTIVITIES<br />
You are never too old to start surfing<br />
The main motto that links Samsung to Surf is<br />
#dowhatyoucant. And that was the main idea behind the<br />
activation Samsung took to a retirement home located in<br />
Casa Branca, Alentejo, at a 3 hour drive from Peniche,<br />
where the Portuguese chapter of the World Surf<br />
Championship was happening.<br />
Check the media news video here.<br />
Last year we invited children to surf with our GearVR. This<br />
17 th of October, we chose to do the same with elderly people,<br />
some of whom never had the opportunity to actually see the<br />
sea during their lifetime, despite having more than 80 years<br />
old. Now, not only they “saw” it, as they had the<br />
opportunity to “dive” and to “surf” using Samsung<br />
technology.<br />
It was surely a different afternoon, and the proof that it’s<br />
never too late to do things we thought were not possible.
people<br />
3 queStionS to… carla lopeS<br />
New hires<br />
2016 Photo Challenge Winners<br />
Q4 Engagement aCtivities<br />
#Europeanweekofmobility
three queStionS to …<br />
Name: Carla Lopes<br />
Role: Legal Counsel Manager<br />
Joined <strong>SEP</strong>: 2012-07-02<br />
What are your main responsibilities?<br />
I work as Legal Counsel Manager. My main goal is to provide all<br />
business, marketing and support areas at <strong>SEP</strong> with contracts that<br />
best suit the company.<br />
In our team, we also send out legal opinions that enable <strong>SEP</strong> to<br />
comply with the law, or even to be prepared to go to court.<br />
My role’s goal is not so much to make money, but mostly to save<br />
money, by protecting the company. This is why we also provide<br />
training on legal matters within our compliance program.<br />
What was your most positive moment in <strong>SEP</strong>?<br />
I have been in <strong>SEP</strong> for 4 years. It was<br />
long way since the moment when there<br />
was no legal counsel until now. In the<br />
meantime, there were a lot of positive<br />
moments, in particular the small ones. It is<br />
quite rewarding to find that there has been<br />
an important increase of awareness on<br />
compliance matters when talking to the<br />
people at <strong>SEP</strong>.<br />
The legal team is part of the team that<br />
prepares the marketing campaigns,<br />
including the launch of the new flagship<br />
products and the Samsung branded stores,<br />
which is quite exciting to be involved in.
three queStionS to …<br />
What was your most positive moment in <strong>SEP</strong>?<br />
Our work often demands that we get totally different teams together<br />
for the same project. This is a challenge, but also a great way to get the<br />
best results.<br />
What <strong>SEP</strong> doesn’t know about you?<br />
I have been working as a lawyer for 14 years. Previously I worked in a big law firm,<br />
mostly in contract law and competition law. As an in-house lawyer, I got to use the<br />
experience and expertise of a big law firm with the advantage of having more contact<br />
with business areas, which I find important for the legal assistance to have real added<br />
value.
PEOPLE<br />
New hires<br />
André Diogo<br />
Sales Admin Team<br />
João Nogueira<br />
KAM Mobile<br />
Gonçalo Ramos<br />
Online Sales Manager<br />
Tiago Antunes<br />
Master Trainer<br />
Pedro Franco<br />
KAM CTV/AV/MFM
2016 Photo Challenge<br />
2016 photo contest<br />
Let’s congratulate the winners of 2016 Photo challenge!
People<br />
Q4 HR Engagement Activities<br />
Starting from this month of October onwards we will have new Engagement<br />
Activities in the Office:<br />
- Food Cart (some of you have already tried out!!)<br />
- Doctor in the Office: starting in November<br />
- Kizomba Classes: starting in November<br />
With this we expect to help you have healthier and more balanced lifestyle by<br />
contributing to your wellness.
People<br />
#EUROPEANMOBILITYWEEK<br />
By occasion of European Mobility Week, <strong>SEP</strong><br />
organized an event aiming to promote the reflection<br />
on ecological and sustainable transports (bicycle,<br />
public transports, car sharing and less pollutants<br />
vehicles.<br />
In the past 21 st of September from 10AM to 5PM 61<br />
<strong>SEP</strong> contributors tried out 7 vehicles (hybrid or<br />
electric) as follows:
<strong>SEP</strong> IN THE NEWS<br />
Exame Informática TV - IFA<br />
Expresso – Maybe what happened to<br />
Samsung is not a disaster.<br />
Câmara Exclusiva – ModaLisboa, My Serif TV<br />
by Ana Antunes<br />
CM TV – Elderly people surfing!
<strong>SEP</strong> IN THE NEWS<br />
Exame Informática TV - IFA (click to view)<br />
See a glimpse of new products presented at IFA. Family Hub,<br />
Gear S3 and SUHD 2016 10 year guarantee were some of the<br />
highlights in the exhibition. Declarations of Richard Knight,<br />
Samsung Product Manager.<br />
Expresso – Maybe what happened to Samsung is not a<br />
disaster.<br />
A analyses made by José Crespo de Carvalho, Director of Nova<br />
School of Business and Economics, about Samsung and Note7<br />
issue. “I don’t predict a lot of changes in the smartphone market.<br />
XXX<br />
XXX<br />
XXX<br />
We are still going to see innovation and a fierce fight for<br />
technologic and brand leadership and I do not anticipate this<br />
being a problem for Samsung.”
<strong>SEP</strong> IN THE NEWS<br />
Câmara Exclusiva – ModaLisboa, My Serif TV by Ana<br />
Antunes<br />
Ana Antunes, TV Host of ‘Querido Mudei a Casa’ and home<br />
styling blogger created ‘My Serif’ space in ModaLisboa.<br />
CM TV – Elderly people surfing! (click to see video)<br />
A different angle to talk about surfing and the start of World<br />
Championship Tour in Supertubos. “It’s rewarding to see our<br />
technology is allowing people todo what they can’t”, Jorge Fiens.<br />
XXX<br />
XXX<br />
XXX
Many Thanks to Numb. 4 Participants<br />
Frederico Paiva<br />
Carla Lopes<br />
<strong>SEP</strong> <strong>Magazine</strong> Team Ana Rita Silva Inês Lourenço , JORGE FIENS, Salvador Sampaio
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