proposal

CONCEPT
CYCLING AT ITS BEST
www.team-vorarlberg.com
PROFESSIONAL CYCLING TEAM

“CYCLING AS A SPORT IS TEAMWORK. AS A TEAM, WE NOT ONLY CONQUER STAGES, BUT
ALSO OUR OWN BOUNDARIES.”
THOMAS KOFLER (TEAM MANAGER)
Everything
under
one roof
For 18 years, both professional and amateur
sport has been promoted and actively co-created.
Pro Event is based in Rankweil (close to the
border with Switzerland, Liechtenstein and
Germany), in the same place as RadHaus, which
is not only a specialist store offering high-quality
bikes and equipment, but is also the home of
Team Vorarlberg. This means that everything is
under one roof.
BEHIND EVERY SUCCESSFUL SPORTS
TEAM THERE IS A STRONG COMPANY. IN
THE CASE OF TEAM VORARLBERG, THIS
IS PRO EVENT CYCLING SPORTS GMBH.
Pro Event also works as an organiser of sports
events such as the GP Vorarlberg and the
Trans Vorarlberg Triathlon.
Pro Event Cycling Sports GmbH is a combination
of RadHaus, Team Vorarlberg, the support
association “Radsport vor dem Arlberg” and
event management.
2

STRUCTURE
Pro Event Cycling Sports GmbH
TEAM
RADHAUS
EVENTS
FANCLUB
RIDERS & CREW
TEAM FAN SHOP
PROFESSIONAL
SPORT
SUPPORT
ASSOCIATION
PARTNERS
TEAM HQ
AMATEUR SPORT
SUPPORT
NETWORK
MEETING
POINT
NEXT
GENERATION
NETWORK
CYCLE CAFÉ
VORARLBERG
3

STRATEGY
The visions of Team Vorarlberg are as varied as the personalities and
nationalities of its members.
Here, we would like to present a few important key concepts of our work.
SPORTING VISION:
Team Vorarlberg is currently competing in the UCI Continental
category. We are moving towards the top league of cycling sport,
the Pro Continental. However, our aim is not to follow this path
solely by signing up international and national riders. In our view,
the main way of establishing ourselves in the top field in the long
term is through the selective support and training of young
cyclists.
NETWORK VISION:
In just the same way as we want to see our teamriders grow by
fully applying our skills and opportunities, it is also important that
we grow with our partners and sponsors. Our international
network (of partner companies, events and cyclist networks) has
been constantly growing and now consists of very stable, solid and
above all valuable forms of cooperation.
MARKETING VISION:
Team Vorarlberg is a brand, and as with any brand,
maintaining our image is an important task. Your company
communicates via this image. For this reason, we also position
ourselves by drawing on our full reserve of marketing know-how.
We strive to create an image mix of performance, lifestyle,
innovation and a high level of social commitment.
4

FACTS
1999-2005
2006-2010
2011-2014
2015
2016
UCI GS3 team: Overall winners of the Brandenburg Tour, second place in the Tour
of Austria, state champions on road and mountain and time trial titles. Seventh
overall in the UCI world ranking list in 2005.
First Professional Continental Team in Austria.
Participant in the Tour of Flanders, Gent-Wevelgem, Hamburg Cyclassics, yellow
jersey in the Tour de Suisse, mountain jersey in the Germany Tour, second overall
and stage winners of the Bavaria Tour. Mountain jersey in the Tour of Austria,
overall winner of the Austrian Tchibo Top Cycle League.
UCI Europe Tour: Winners of the Austrian cycling federal league. Over 50 season
victories, 40 podium places and several championship titles in national
championship races. Victories in the national tours in Taiwan, Iran and China.
Our biggest success: Overall win by Victor de la Parte and two stage wins in the
Tour of Austria. Overall winner of the Fleche de Sud Tour.
3. Overall place at the Tour of Austria. Overall winner of the Fleche de Sud Tour
and the Tour de Loir et Cher.
M
A
R
K
e
T
I
N
G
• over 8 million online views per year
• approximately 13500 Facebook Fans
• more than 80000 Unique Webpage Views
• annual growth of 35% per year
• more than 1800 newspaper and blog articles
• 2:39 average visit duration on our webpage
• partnership with professial media agency
5

IMPRESSIONS
6

7

POSSIBILITIES
YOUR BRAND - IN THE RIGHT PLACE
AS A RESULT OF THE HIGH LEVEL OF ADVERTISING POTENTIAL, OUR NETWORK AND
THE UNIQUE STRUCTURE OF DIRECT MARKETING (RADHAUS AND EVENTS), PRESS
AND ONLINE MARKETING (WEBSITE, SOCIAL MEDIA ETC.), THERE IS A WIDE RANGE OF
ADVERTISING OPTIONS AND SPONSORING PACKAGES AVAILABLE.
Package
#1
Co - Sponsor Team Vorarlberg - SPECIAL HELMET PARTNER (€ 40.000)
• Main presence on all helmets from the riders (and free of design)
• Presence small on team clothing (jersey) approx. 110 racedays per
season in 12-18 countries (Europe, America, Asia)
• Specific marketing campaigns in co-operation with the PARTNER
• Also on the team’s complete vehicle fleet - a total of 8
vehicles in the fleet
• Integration into all marketing activities around the team as follows:
- Homepage www.team-vorarlberg.com
- Team Facebook Page, Instagram, Twitter
- Newsletter (about 120 mailings to international press offices)
- Team printing (stationery, autogramcards, etc.)
• Fanclub “Förderverein Radsport vor der Arlberg” -
Integration of the PARTNERS into the Fanclub
for active use of the network
• High presenting at the Team Headquarter Radhaus
www.rad-haus.net
• Invitations to races for the PARTNER and other guests
(close up at the team and live in the racing car on board)
• as well as other PR and marketing measures in coordination
with the PARTNER
*These sponsor packages serve as suggestions and can be adapted, expanded or customized.
8

SPONSORING
Package
#2
Co - Sponsor Team Vorarlberg - (€ 80.000)
• Big presence on team clothing (jersey, trousers, gloves, ...) approx.
110 racedays per season in 12-18 countries (Europe, America, Asia)
• Presence on the leisure wear of riders and staff
• Specific marketing campaigns in co-operation with the PARTNER
• Also on the team’s complete vehicle fleet - a total of 8
vehicles in the fleet
• Integration into all marketing activities around the team as follows:
- Homepage www.team-vorarlberg.com
- Team Facebook Page, Instagram, Twitter
- Newsletter (about 120 mailings to international press offices)
- Team printing (stationery, autogramcards, etc.)
• Fanclub “Förderverein Radsport vor der Arlberg” -
Integration of the PARTNERS into the Fanclub
for active use of the network
• High presenting at the Team Headquarter Radhaus
www.rad-haus.net
• Invitations to races for the PARTNER and other guests
(close up at the team and live in the racing car on board)
• as well as other PR and marketing measures in coordination
with the PARTNER
*These sponsor packages serve as suggestions and can be adapted, expanded or customized.
9

SPONSORING
Package
#3
Co - Main sponsor and second team name “Team Vorarlberg -
“NAME PARTNER” - (€ 200.000)
• Dominate presence on team clothing (jersey, trousers, gloves,
helmet, ...) approx. 110 racedays per season in 12-18 countries
(Europe, America, Asia)
• Specific marketing campaigns in co-operation with the PARTNER
• Presence on the leisure wear of riders and staff
• Also on the team’s complete vehicle fleet - a total of
8 vehicles in the fleet
• Integration into all marketing activities around the team as follows:
- Homepage www.team-vorarlberg.com
- Team Facebook Page, Instagram, Twitter
- Newsletter (about 120 mailings to international press offices)
- Team printing (stationery, autogramcards, etc.)
• Fanclub “Förderverein Radsport vor der Arlberg” -
Integration of the PARTNERS into the Fanclub for active
use of the network
• High presenting at the Team Headquarter Radhaus
www.rad-haus.net
• The PARTNER will be present at all events organized by the team
(road race, criteria, bike marathon, triathlon)
• Invitations to races for the PARTNER and other guests
(close up at the team and live in the racing car on board)
Interested? We are looking forward to your contact!
*These sponsor packages serve as suggestions and can be adapted, expanded or customized.
10

Imprint
Sponsorship Proposals
Contact:
Pro Event Cycling Sports GmbH
Langgasse 108
6830 Rankweil – AUSTRIA
+43 664 132 7396
www.team-vorarlberg.com
office@proevent-cycling.at
Concept: Team Vorarlberg & NATIVE MEDIA
Design: NATIVE MEDIA
Photography: Huber Images, Alexander Duelli
Date: 10.10.2016
www.team-vorarlberg.com
PROFESSIONAL CYCLING