Brand Manual

B R A N D M A N U A L

T A B L E O F C O N T E N T S

Brand Identity 

Brandmark 

Logo 

Logo Usage Guidelines 

Dos 

Color Scheme 

Typeface for Print 

English 

Applications 

Letterhead 

Business Card 

Envelope A4 

American Envelope 

A5 Blocknote 

8x8 Blocknote 

CD 

CD Cover 

Folder 

Catalogue 

Uniform 

Shipping Truck 

Billboard 

Street Side Advertisements 

Website 

Social Media 

Printed Advertising 

External 

Photography Style 

Guidelines 

Compositions 

Furniture Pieces 

Details 

3 

French Home Furniture-Branding Strategy- © Rhimal Design

M i s s i o n 

Creating a value chain that embraces the passion of classic furniture with French style realized through Egyptian artisry and craftsmanship. 

V i s i o n 

To become a leading brand in the classical furniture market in Egypt known for its style and craftsmanship. 

Va l u e s 

• Adding value is a must 

• Quality of detailing is a default 

• We feel the market & serve its needs 

• We love French & we do it in style 

• Our clients love art & we are artists 

b r a n d e s s e n c e 

Fulfill your dream of living the French lifestyle

B R A N D M A R K

L O G O 

6 

French Home Furniture-Brand Manual- © Rhimal Design

L O G O G U I D E L I N E S 

x 

9x 

x 

x 

x 

9x 

x 

x 

x 

x 

x 

8x 

8x 

2x 

2x 

2x 

2x 

x 

x 

x 

x 

x 

Minimum Print Size 

4 cm 

4 cm 

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D O S 

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C O L O R S C H E M E 

C92 M85 Y51 K68 

R14 G18 B42 

C30 M50 Y75 K10 

R176 G127 B72 

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T Y P E F A C E 

Why Typography matters? 

Beside the legibility function, the typeface also conveys, in an indirect 

way, the tone and general feel of the brand. It reflects different hidden 

aspects that need to be communicated in order to consolidate the brand 

identity. 

It is important to choose the right typeface to empower the message. And 

it is fundamental to respect such typeface to build on the consistency 

and clarity of the brand identity. 

Rules of Use 

Rules are set to the chosen typography in order to maintain the 

consistency of the brand personality through out all communications. 

The message structure should be biding by the general fragment and 

sentence structure rules in order to maintain the desired level of 

recognition. 

titles typeface 

CINZEL 

ABCDEFGHIJKLMNOPQRSTUVWXYZ 

abcdefghijklmnopqrstuvwxyz 

1234567890±!@#$%^&*()_+ 

spacing 

C I N Z E L 

body typeface 

ADOBE CASLON PRO REGULAR 



1234567890±!@#$%^&*()_+ 

ADOBE CASLON PRO BOLD 



1234567890±!@#$%^&*()_+ 

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A P P L I C A T I O N S 

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L E T T E R H E A D 

FRENCH 

H O M E 

F U R N I T U R E 

Showroom | Albaron Center, Maadi Ring Road , infront of Carrefour 

T | 01229893000 - 01002228174 - 0100588286 E | sales@frenchhomefurniture.com 

Export Department | Egypt, NewDamietta - Industry zoon Block 5 

T | +2 01227165605 - +2 01002125924 E | marketing@frenchhomefurniture.com 

WWW.FRENCHHOMEFUNITURE.COM 

12 


B U S I N E S S C A R D 

ahmed mohamed 

MARKETING DIRECTOR 

A | Albaron Center, Maadi Ring Road, 

infront of Carrefour 

T | 01002228174 - 0100588286 

E | sales@frenchhomefurniture.com 

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A 4 E N V E L O P E 






14 


A M E R I C A N E N V E L O P E 






15 


A 5 B L O C K N O T E 






16 


A 5 B L O C K N O T E 



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8 X 8 B L O C K N O T E 

Showroom | Albaron Center, Maadi Ring Road, infront of Carrefour 

T | 01229893000 - 01002228174 - 0100588286 

E | sales@frenchhomefurniture.com 


T | +2 01227165605 - +2 01002125924 

E | marketing@frenchhomefurniture.com 



18 


C D 

19 


C D C O V E R 






20 


F O L D E R 







21 


F O L D E R 

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C A T A L O G U E 

P R O D U C T S C A T A L O U G E 

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L E O N A R D O C O L L E C T I O N 

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S A L O N - F H 40 1 S A L O N - F H 40 1 

The bedroom is the most intimate spot of the 

house. At the end of the day you can close the 

door on the workday, hitches and daily stress 

and restore yourself in the tranquillity of the 

warmth of your room. The sinuous and refined 

design features embrace you in a space rich in 

personality. Among the gilding and fabrics you 

CNGHY CNGHY CNGHY CNGHY 

The bedroom is the most intimate spot of the house. At the end of the day you can close the door 

on the workday, hitches and daily stress and restore yourself in the tranquillity of the warmth 

of your room. The sinuous and refined design features embrace you in a space rich in personality. 

FRENCH HOME FURNITURE - PRODUCTS CATALOUGE © 2015 FRENCH HOME FURNITURE - PRODUCTS CATALOUGE © 2015 

25 25 

25 


T - S H I R T 

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S H I R T 

27 


W O R K E R S U N I F O R M 

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S H I P P I N G T R U C K 

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B I L L B O A R D 

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S I D E S T R E E T A D V E R T I S E M E N T S 






31 


W E B S I T E 

32 


W E B S I T E 

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S O C I A L M E D I A 

34 


S O C I A L M E D I A 

35 


P H O T O G R A P H Y S T Y L E 

36 


P H O T O G R A P H Y S T Y L E 

P h o t o g r a p h y 

• The brand essence should be reflected by photographs that create the French lifestyle that the clients dream of having 

• The brand values should be reflcted in the photography style: 

- The style of photography should be suitable in addressing the target market 

- The quality of detailing in every aspect of the photograph is a crucial factor 

- There should be a clear and defined style for the photography that will make the audience able to associate the photographs to the brand identity 

- There should be artistic value in each photograph 

- The craftsmanship of French Home Furniture should be reflected 

• The general feel of the photography should follow the concept of creating compositions that give the feel of an elegant and sophisticated French home 

which will be implemented through the styling and the set up for the photographs 

• 

G E N E R A L G U I D E L I N E S 

• Set ups: Creating complete and rich compositions for the different rooms categorized by collection 

Using accessories and lighting that add value and elegance to the composition and that complement the style. The accessories are an important 

factor to create the feel of a home 

• Having photographs that have a layer of deepness by playing with the depth of the photograph to be more sophisticated 

• Utilizing the backrgounds and the lighting for the set ups to create contrast between the furniture and the background making sure that it is clear 

• Having photographs for the details that reflect the craftsmanship of the brand and the quality of the details 

• Ensuring that the feel of a home composition is implemented throughout, even in the photography of individual furniture pieces 

i m a g e r y T y p e s 

Complete compositions set up imagery 

Furniture pieces imagery 

Details imagery 

37 


C O M P O S I T I O N S 

a n g l e s 

• The photography of the 

compositions should be 

centrally aligned following 

the brand identity, except 

in photos that have a closer 

shot to the composition 

• The photographs should 

show the different furniture 

pieces as clearly as possible 

• Closer shots can be used to 

reflect the sophistication of 

the brand by thr deepness in 

the photography and playing 

with the furniture in the 

foreground and the furniture 

in the background 

• Closer shots can have the 

central alignment broken by 

pieces in the foreground 

Compositions imagery 

Closer shots 

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C O M P O S I T I O N S 

b a c k g r o u n d s 

• An alternative to building the set ups can be using solid colored backgrounds and 

using the accessories and the lighting to create the feel of a complete composition 

and a home 

• The backgrounds have to be rich and dark in color following the brand identity 

L i g h t i n g 

• The composition and the furniture pieces should be well lit and clear 

• Focused lighting should be used on the furniture especially with the dark 

backgrounds to have a layer of sophistication 

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F U R N I T U R E P I E C E S 

The photogrphy for the 

individual furniture pieces 

should follow the same general 

guidelines for the compositions 

in terms of set up, backgrounds, 

lighting and angles. 

Cropped images that have 

deepness using pieces of 

furniture in the foreground and 

the background can be used 

for sophistication and to show 

details in the furniture pieces. 

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F U R N I T U R E P I E C E S 

Angles can be used in the 

photography of individual 

furniture pieces for example 

in the case of photographing 

corner compositions. 

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D E T A I L S 

Details cropped from 

compositions can be used for 

the collections images showing 

the distinctive identity of each 

Shots of details should show the 

craftsmanship and the quality of 

detailing and should have a clear 

area (background) to ensure the 

focus on the details and to give 

enough space in print designs. 

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Brand Manual

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