FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Figure 4-51: Blue Diamond product developments<br />
Blue Diamond offered the <strong>UK</strong>’s first reduced sugar almond milk drink, further<br />
improving their health credentials To and Gain appealing Access to health aware consumers.<br />
While in the US they have expanded Purchase with a The Hint Full of Honey flavour, this is yet<br />
to make it to the <strong>UK</strong> market. In the<br />
<strong>Report</strong><br />
<strong>UK</strong> they<br />
Now<br />
launched a vanilla flavoured<br />
product, though this is their only flavoured product in the main retailers.<br />
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Figure 4 – 52: Blue Diamond Packaging Evolution<br />
The Almond Breeze range launched in 2012 with three flavour variants. The<br />
packaging is clear and clean and stands out on-shelf. The vibrant Americanstyle<br />
colours differentiate the range well and the focus of the ‘pouring’ image<br />
appeals to <strong>UK</strong> consumers. The brand and the packaging has remained<br />
unchanged since its launch in the <strong>UK</strong>.<br />
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