FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
able to capitalise on growing consumer awareness of almonds and coconuts<br />
as superfoods and this has certainly helped them grow. With their clean,<br />
neutral packaging they are conferring a naturally healthy product and are<br />
appealing to a broad range of consumers.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4 – 50: Alpro Advertising<br />
Alpro’s advertising is heavily skewed towards females with a broad age<br />
spread as this is their primary audience. The recent collaboration with<br />
London Fashion Week and Women’s To Gain Health Access in particular has focused on<br />
appealing to younger women<br />
Purchase<br />
conscious of<br />
The<br />
their<br />
Full<br />
health and appearance.<br />
Through this they have aligned the brand with healthiness and beauty, in line<br />
with their core health and wellbeing <strong>Report</strong> message. NowAlpro focus on TV advertising<br />
campaigns, blogger campaigns, social media and print advertising to<br />
promote # the goodness of their products.<br />
4.22 Blue Diamond<br />
Turnover 2014: £75 million<br />
Number of people in the cooperative: 3,000 +<br />
Company age: 105<br />
Target consumers: To Gain Access Vegans, weight conscious, health<br />
aware<br />
Purchase The Full<br />
Most popular product: Almond milk<br />
Profit growth:<br />
<strong>Report</strong><br />
37%<br />
Now<br />
This almond-based company grows its raw material in California, where it is<br />
located. In the <strong>UK</strong>, the Blue Diamond stockists are Tesco, Sainsbury’s,<br />
Asda, Morrisons, Waitrose and Ocado.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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