FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Oat<br />
Creamy,<br />
thin<br />
consistency<br />
and<br />
naturally<br />
sweet<br />
dairy and nuts<br />
-Rich in<br />
protein,<br />
magnesium<br />
and contains<br />
omega-3 and<br />
6.<br />
-Low in<br />
saturated fat,<br />
enriched with<br />
vitamins and<br />
calcium, high<br />
in fibre and<br />
iron.<br />
-Good<br />
alternatives if<br />
allergic to<br />
dairy and nuts<br />
distracts from<br />
the health<br />
benefits.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
-Contains<br />
more sugar<br />
and is higher<br />
in calories<br />
than some of<br />
the other<br />
milks.<br />
Oatly,<br />
Alpro, Oat<br />
Dream,<br />
Provitamil<br />
Oatly<br />
Chocolate<br />
With the rapid growth of the dairy alternative market, flavoured products<br />
have naturally followed on from this. While only really chocolate flavoured<br />
products have reached the mainstream market with Alpro’s almond, soya<br />
and hazelnut offerings, there are a small number of products with innovative<br />
flavour combinations such as coconut & pineapple. There is clearly room for<br />
more flavour NPD, though the difficulty lies in combining dairy alternatives<br />
with their own distinct flavour profiles with other flavours which may not<br />
blend together well.<br />
4.21 Alpro<br />
#<br />
Alpro Turnover 2014: €385m<br />
Employees in 2014/2015: 910/1150<br />
EU Dairy Market To Gain Share Access 2014: 3.5%<br />
Plant-based Purchase Market Share The 2015: Full 43.3%<br />
Target consumers: Vegans, weight conscious, health<br />
<strong>Report</strong> Now<br />
aware<br />
Product Variants: Soy, Almond, Hazelnut, Coconut, Rice<br />
Alpro is a company founded in 1973. Based on the premise that cows<br />
consume feed that includes soy, they aimed to shorten the production<br />
process by creating a type of ‘milk’ directly based on soy. When soy milk<br />
was developed, other ingredients were added to the product, thus allowing<br />
the production of vanilla flavoured soy milk, vanilla custard and cherry<br />
yoghurt ‘kirsche’.<br />
Alpro is a company known for its sustainability. They were able to reduce<br />
their carbon footprint by 50% between 2008 and 2013 thanks to increased<br />
energy efficiency in their factories.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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