FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
4.18 Fuel 10K<br />
Fuel 10K Liquid Breakfast is available in 5 flavours: Banana, Caffé Latte,<br />
Chocolate, Strawberry and Vanilla. Each Tetra Pak 330ml unit has<br />
approximately 241 calories with 5.3g of fibre and 20g of protein. The sugar<br />
level is 25g per unit.<br />
Turnover 2014: £352,064,000<br />
Growth Sales: -3.91%<br />
Product Variants: Breakfast<br />
NPD: Strawberry, Chocolate and Banana<br />
Target To Gain consumers: Access Males, on-the-go<br />
professionals, active consumers.<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-46: Fuel 10K Packaging Evolution<br />
The # Fuel branding is bold and masculine and has not changed since its<br />
launch. The use of black helps the bottles to stand out amongst competitors<br />
who typically use less bold colours. The brand name is clear and the image<br />
of the eye is attention grabbing and will capture consumers curiosity as it is a<br />
very different route to take for a breakfast drink brand. Fuel uses clear colour<br />
differentiation across the range. It has retained the single serve Tetra Prisma<br />
pack format which allows it to stand To Gain out from Access competition and fit in with the<br />
rest of the cereal aisle where it is placed.<br />
4.19 Alternative <strong>Flavoured</strong> <strong>Milk</strong><br />
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The lactose free market has seen significant growth in recent years as more<br />
consumers look to plant alternatives to cows milk for the health benefits and<br />
the taste. Dairy alternatives come in many varieties e.g. hazelnut, coconut,<br />
soy, hemp, oat, rice etc. and each has its own specific nutritional benefits.<br />
According to Alpro, over 4.7m households buy plant-based food and drink<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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