FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Since its launch in 2014, the packaging for the traditional product has<br />
remained the same. With its fairly generic, inoffensive branding which<br />
capitalises on its well known brand logo and style, it aims to appeal to all<br />
ages and, with a 250ml bottle size, it is suitable for most consumers. The<br />
protein product launched in 2015 uses the silver packaging as a functional<br />
drink category cue to stand out on shelf as being more premium, with added<br />
benefits.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-45: Weetabix Advertising<br />
The launch of Weetabix Breakfast drink was accompanied by a £5m<br />
marketing push, focusing on outdoor, online and digital activation. The<br />
television advertising focuses on targeting the busy on-the-go professionals<br />
who are so busy they lack the time for a traditional breakfast meal occasion.<br />
The strapline reads “a proper breakfast. Bottled” which helps to push the<br />
drinks convenience credentials and health benefits.<br />
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© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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