FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Executive Summary<br />
The purpose of this report is to deliver up-to-date insights on the <strong>UK</strong><br />
flavoured milk market from a consumer-centric growth perspective. The<br />
insights generated throughout the report are directed towards existing<br />
players, new branded entrants, analysts and investors in the flavoured milk<br />
industry.<br />
This document will serve as a tool for strategic planning to help increase<br />
market share or to understand where market share is heading.<br />
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Chapter 1 – <strong>Flavoured</strong> <strong>Milk</strong> Market. This chapter provides an overview<br />
of the Global context of flavoured milk. It covers the health benefits of<br />
dairy, along with the list of the diseases cow’s milk may help to prevent.<br />
In addition to the complete nutritional profile, it will show that white liquid<br />
milk volume and value sales have been falling and, with the removal of EU<br />
milk quotas, could continue to decline in terms of value growth whist<br />
production increases. Value and volume flavoured milk growth has been<br />
high overall during the past 5 years despite volume growth being negative<br />
in the past year. Product launches have been proliferating and all<br />
categories seem to be moving towards high-protein, low-sugar variants.<br />
The biggest flavoured milk segment continues to be traditional flavoured<br />
milk, which has a real opportunity for low-sugar product reformulation.<br />
The chapter includes an analysis of the <strong>UK</strong> <strong>Flavoured</strong> <strong>Milk</strong> Trade,<br />
looking at <strong>UK</strong> imports, exports and trade with the European Community in<br />
the form of arrival and dispatch of milk and cream, sweetened (not solid)<br />
milk products – we use this information as proxy for flavoured milk trade.<br />
Chapter 2 – The Rise of <strong>Flavoured</strong> <strong>Milk</strong>. We explore the category,<br />
particularly focusing on ready-to-drink and single-serving formats, looking<br />
also at the major trends and challenges the category faces.<br />
Chapter 3 – NPD Guidance will introduce several archetypes of<br />
consumers and signal that the most interesting demographics are in the<br />
0-14, 30-44 and over 60 years segments and we set out the broad<br />
opportunity areas.<br />
This chapter includes looking at the category’s Packaging and<br />
acknowledges the importance of packaging within the EU, the continual<br />
preference for plastic packaging and the importance of creating formats<br />
that deliver convenience to the consumer whilst minimising both<br />
packaging and beverage wastage.<br />
Chapter 4 – Power Categories will provide information on the main<br />
flavoured milk producing companies, in tandem with key figures and<br />
market behaviour. We look at the historic advertising and pack designs of<br />
the major brands, charting how they have changed as the category has<br />
evolved.<br />
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to#<strong>2017</strong>#
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