FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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4.17 Weetabix<br />
To Gain Access<br />
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Weetabix Turnover 2014: £352bn<br />
Sales growth: Purchase -3.91% The Full<br />
Product Variants: Breakfast<br />
<strong>Report</strong> Now<br />
NPD: Weetabix On-The-Go Protein<br />
Target consumers: Slimmers, children, professionals<br />
and commuters<br />
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The Weetabix Food Company, founded in 1932, became a subsidiary of<br />
Bright Food Group Co. Limited in 2003 and in 2015 also became partially<br />
owned by Baring Private Equity Asia.<br />
The company launched Weetabix on-the-go Breakfast Drink in 2013 - a<br />
ready-to-drink product that intends<br />
To Gain<br />
to replace<br />
Access<br />
breakfast with a<br />
combination of protein, carbohydrates Purchase and The fibre. Full<br />
The company emphasises the <strong>Report</strong> drink’s convenience: Now “chill it, drink it, bin it<br />
and get on with your day”.<br />
The product is available in four flavours: Chocolate, Strawberry, Vanilla<br />
and Banana.<br />
In response to the high-protein trend, Weetabix launched a high protein<br />
variant in July 2015. This comes in three flavours: Strawberry &<br />
Raspberry, Blueberry & Blackberry and Vanilla.<br />
#<br />
To Figure Gain 4-43 Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-44: Weetabix Packaging Evolution<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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