FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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4.15 Gü<br />
Turnover: £63.03 million<br />
Growth Sales: 2014: 124.32%<br />
Product variants: Confectionary and traditional flavoured milk<br />
NPD: Salted Caramel Flavour Hot Chocolate<br />
Target consumers: More affluent, indulgence orientated<br />
consumer.<br />
Gu is a dessert brand which has expanded into the flavoured milk arena. The<br />
product is made under licence in Crediton dairy with fresh milk. It is a<br />
relatively innovative product - unlike other flavoured milks on the market, it is<br />
meant to be served warm rather than being an on-the-go proposition, which<br />
many other brands are focused To on. Gain There Access would appear to be a gap in the<br />
market for this but it is still Purchase very new to market, The Full so it is unclear how<br />
consumers will react to reheating a ready-made flavoured milk.<br />
<strong>Report</strong> Now<br />
With the <strong>UK</strong> hot chocolate category dominated by powders, there has been<br />
successful innovation with hot chocolate spoons which allow chocolate to be<br />
melted in hot water. This demonstrates the willingness of consumers to try<br />
new products in this category. The Gu product is clearly aimed at adults as<br />
an indulgent treat with the premium black packaging and the relatively high<br />
chocolate content in the formulation.<br />
#<br />
Figure 4-42<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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