FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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Figure 4-38: Emmi Caffé Latte Advertising<br />
The advertising for Emmi is primarily aimed at young, cosmopolitan women<br />
and plays on the escapist ritual of indulging in coffee. The advertising<br />
focused primarily on print advertising in the early days but now utilises social<br />
media and filmography to increase brand awareness and encourage<br />
consumer engagement.<br />
4.13 Confectionary and Dessert <strong>Flavoured</strong> <strong>Milk</strong><br />
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In essence, confectionery flavoured milk is traditional flavoured milk using<br />
flavour innovations and indulgent, often rich, textures. One of the key<br />
differences of this category is the occasion usage with confectionaryflavoured<br />
milk a creamy treat to be enjoyed every so often as opposed to<br />
being an everyday purchase. However, this definition is most likely limited<br />
and, as occurs with other categories, indulgence can be an everyday<br />
purchase. For example:<br />
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Mars has launched their most popular confectionary products as<br />
flavoured milk: Starburst, Galaxy, Skittles, Mars Bar.<br />
Mars has also developed products that could easily be placed in the<br />
alternative or functional drink category: Mars Refuel with added protein<br />
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