FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Their ready-to-drink coffee drink was launched in late 2010 through a<br />
partnership with Arla Foods, who licensed their brand to manufacture,<br />
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The first drinks launched were Purchase Starbucks The VIA® Full instant coffee, Starbucks<br />
Discoveries® chilled latte and Starbucks Doubleshot®. In 2011, it<br />
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launched Starbucks Bottled Frappuccino®.<br />
The Starbucks license has grown to become one of the market leading<br />
chilled coffee drinks in the <strong>UK</strong>.<br />
Figure 4-33<br />
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Figure 4-34: Starbucks Packaging Evolution<br />
The Starbucks packaging is designed to target those cosmopolitan, on-thego<br />
professionals who like to be seen with a Starbucks but who are not<br />
necessarily able to get to an outlet. With this in mind, the packs are designed<br />
in a cup, to mirror the store format. Re-closable packs are not particularly<br />
important to the target consumers as image clearly outweighs convenience<br />
and the product is single serve. The small sized packs of around 220ml<br />
make this feasible as a reasonable amount to consume in one serving for<br />
their core audience of females and busy commuters.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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