FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Nurishment Active has 35g of protein per bottle, doubling the protein<br />
content of Nurishment Extra, but is also available in the same three<br />
flavours: Strawberry,<br />
Chocolate and Vanilla.<br />
Figure 4-17- Nurishment<br />
Extra (left) and Nurishment<br />
Original (right)<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
#<br />
Figure 4-26: Nurishment Packaging Evolution<br />
The Nurishment Active product was the brand’s attempt at targeting the<br />
sports nutrition category with a specific product, moving away from the can<br />
format and towards the on-the-go, bottle format that is common in the<br />
category. The Nurishment Extra product is more of a mainstream flavoured<br />
milk concept with the bright colours and unintimidating branding typical of<br />
traditional flavoured milk. This product has allowed Nurishment to target<br />
more mainstream consumers who may be deterred by the can format.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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