FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-24: For Goodness Shakes Advertising<br />
For Goodness Shakes’ advertising has been targeted at an active, male<br />
audience, appealing across the spectrum from light ‘January exercisers’ to<br />
cyclists, runners and weight lifters. Their online video campaign in 2013 was<br />
banned by ASA, though was intended as a tongue-in-cheek advert to appeal<br />
to young, male adults.<br />
4.9 Dunn’s River Nurishment<br />
#<br />
Profit (H1 2014): $37.2 billion<br />
Growth (2014/13):<br />
To<br />
20.56%<br />
Gain Access<br />
Product variants: Functional drinks<br />
NPD: Nurishment<br />
Purchase<br />
Active (2013)<br />
The Full<br />
Target consumers: <strong>Report</strong> Active Now children, teens, slimmers,<br />
strength and endurance athletes, casual gym goers and the<br />
health-conscious<br />
•#<br />
•#<br />
•#<br />
•#<br />
Nurishment Original was one of the first functional milk drinks in the <strong>UK</strong><br />
market and has been present for more than 20 years.<br />
This “nutritionally enriched milk drink” is available in seven flavours in its<br />
400g ring-pull can format: Vanilla,<br />
To Gain<br />
Banana,<br />
Access<br />
Strawberry, Chocolate,<br />
Peanut, Raspberry and Mango.<br />
This ring-pull can format is Purchase unique in the The flavoured Full milk category as a<br />
seemingly incompatible format, <strong>Report</strong> though these Nowproducts have gained a<br />
loyal consumer following from the Afro Caribbean market in particular.<br />
In 2013, Nurishment launched an on-the-go variant to compete against<br />
the other sports ready-to-drink products in the market.<br />
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