FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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For Goodness Shakes Packaging Evolution<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4 – 23: For Goodness Shakes Packaging Evolution<br />
Since launching in 2005, the For Goodness Shakes packaging has evolved to<br />
become more serious in order to appeal to its core audience of athletes and<br />
active consumers. Upon launch, the packaging design and the name of the<br />
brand made the products approachable for mainstream consumers deterred<br />
by the hard-core sports nutrition products. This helped increase their growth<br />
and made the brand appealing to retailers such as Tesco, the Co-op and<br />
Sainsbury’s. Over time, the brand has diversified with new sub-ranges aimed<br />
at specific consumer groups, using distinct packaging to match. With the<br />
launch of the Kids on the Go product in 2014, a more child appropriate<br />
design was created for the product which was still in keeping with the brand<br />
as a whole. The <strong>Milk</strong> Shoot product utilises a sports cap, ideally suited to<br />
active children.<br />
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