FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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athletes, casual gym goers and healthconscious<br />
To Gain Access<br />
Purchase The Full<br />
For Goodness Shakes is a ready-to-drink shake brand that targets a variety<br />
<strong>Report</strong> Now<br />
of different types of athletes with its range of protein products. It was<br />
developed by the company My Goodness Ltd, founded in 2003. Aurivo, the<br />
Ireland-based agribusiness purchased My Goodness Ltd in 2015.<br />
For Goodness Shakes comes in several varieties:<br />
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•#<br />
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For Goodness Shakes® Ultimate Protein (Chocolate and<br />
Strawberry) is their highest-protein product with 40g of protein<br />
per serving. This product is targeted at consumers who are<br />
interested in specific muscle definition and development and<br />
who are highly knowledgeable about their specific nutritional<br />
requirements.<br />
For Goodness Shakes® Protein (Chocolate and Strawberry) is a<br />
product containing 25g of protein and is targeted at active<br />
consumers who are entry level gym goers or at a similar level of<br />
fitness.<br />
For Goodness Shakes® Protein Nutrition (Chocolate, Strawberry<br />
and Café Latte) is an intermediate choice with 20g of lean milk<br />
protein with added vitamins and To minerals. Gain Access This product is their<br />
most mainstream product, aimed Purchase at those The consumers Full interested<br />
in weight management and general health and wellbeing.<br />
<strong>Report</strong> Now<br />
For Goodness Shakes® Recovery, is their main product and<br />
comes in four flavours: Chocolate, SuperBerry, Vanilla and<br />
Banana. Its ratio of carbohydrates to protein is 3:1, containing<br />
17g of protein. This product is aimed at those for whom<br />
hydration and endurance are important, i.e. endurance and<br />
cardio sports.<br />
For Goodness Shakes has also developed a line aimed at active<br />
children and teens called Kids on the Go (formerly <strong>Milk</strong> Shoot). It<br />
is a convergence between protein and traditional flavoured milk.<br />
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