FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Figure 4-16: Standing Committee on the Scientific Evaluation of Dietary<br />
Reference Intakes, Food and Nutrition Board, Institute of Medicine in<br />
Dietary Reference Intakes for Energy, Carbohydrate, Fibre, Fat, Fatty<br />
Acids, Cholesterol, Protein and Amino Acids, National Academy Press,<br />
Washington, DC, 2002.<br />
4.7 The VAT Issue<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-22<br />
In 2012, VAT was introduced for Sports nutrition drinks which are defined by<br />
HMRC as drinks that are:<br />
“marketed as supplying energy to enhance performance, accelerating<br />
recovery after exercise, providing energy, or building bulk and often contain<br />
creatine.”<br />
There is a particular provision, however, made for “milk and preparations and<br />
extracts thereof” and “meal replacement drinks for slimmers or invalids”, both<br />
of which remain exempt.<br />
To Gain Access<br />
“<strong>Milk</strong> will remain zero-rated even if promoted as benefiting consumers<br />
taking # part in sports activity. Although products such as meal replacements<br />
for dieters may be a similar product<br />
Purchase<br />
to a protein<br />
The<br />
supplement<br />
Full<br />
used by athletes,<br />
they are aimed at different markets.” <strong>Report</strong> Now<br />
VAT, summary of responses, 28 June 2012.<br />
<strong>Flavoured</strong> milk is therefore zero-rated and a market opportunity persists for<br />
products that are marketed as a slimming aid or as a meal replacement.<br />
4.8 For Goodness Shakes<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
Aurivo Turnover 2014: €447m<br />
Growth CAGR Growth (2014/13): 13.5%<br />
Product variants: Functional drinks<br />
NPD: Sports Recovery New Formula and<br />
Protein Nutrition On-The-Go<br />
Target consumers: Active children,<br />
teens, slimmers, strength and endurance<br />
69
Change language