FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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Figure 4-14: Mainstream consumers<br />
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Figure 4-13: Slimmers<br />
4.5 The Science<br />
Protein requirements are determined by the body’s nitrogen balance. That is<br />
the difference between the intake and output of nitrogen. A healthy adult<br />
with enough protein will roughly consume and excrete the same amount of<br />
nitrogen each day.<br />
In growing children, pregnant women or a person recovering from protein<br />
loss, there is typically a positive balance where the intake of nitrogen is<br />
greater than the output as the body is increasing total body protein. This<br />
means that growing children, pregnant women and a person recovering from<br />
an injury all require higher levels of protein intake. By contrast, in certain<br />
people responding to trauma or infection, the output of nitrogen will be<br />
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