FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
•#<br />
•#<br />
Consumers are often unclear what the products do for them and what the<br />
To Gain Access<br />
differences are between them.<br />
Most sports nutrition shoppers Purchase identify The with the Full brand - their personality,<br />
values and lifestyle are all expressed through the brand.<br />
<strong>Report</strong> Now<br />
Such is the success of protein-rich flavoured milk products, that other<br />
categories have taken note and are launching variants to satiate the growing<br />
demand. For example, Starbucks To (coffee) Gain Access and Weetabix (breakfast) have<br />
developed protein-rich formulas to defend and extend their market share.<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
In addition to weight control, muscle recovery and repair benefits of protein<br />
intake, there are many other benefits associated with the consumption of<br />
protein:<br />
•#<br />
•#<br />
•#<br />
Increased bone density leading to decreased risk of osteoporosis;<br />
Protein also aids cardiac health To Gain - it has Access been found that shifting 1% of<br />
calories from carbohydrates to protein, could lead to a 21% reduction in<br />
the probability of developing<br />
Purchase<br />
cardiovascular<br />
The<br />
disease<br />
Full iii ;<br />
Overall, a higher protein intake <strong>Report</strong> is more associated Now with a greater sense of<br />
wellbeing than a lower protein intake.<br />
This research has become increasingly mainstream and has led to a growing<br />
demand for products that provide high doses of protein in a convenient<br />
format.<br />
Although the development of protein drinks will continue to prove successful<br />
in the near-term future, the public has been advised against excessive sugar<br />
intake. Most flavoured milk beverages with added protein are also sources<br />
of what some experts define as To excessive Gain Access levels of sugar. This combination<br />
may ultimately deter the consumer from buying protein drinks and existing<br />
players in the market need to<br />
Purchase<br />
be alive to this<br />
The<br />
risk.<br />
Full<br />
#<br />
<strong>Report</strong> Now<br />
Figure 4-13: Strength training<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
65