FREE-UK-Flavoured-Milk-Report-2016-2017

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Consumers are often unclear what the products do for them and what the
To Gain Access
differences are between them.
Most sports nutrition shoppers Purchase identify The with the Full brand - their personality,
values and lifestyle are all expressed through the brand.
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Such is the success of protein-rich flavoured milk products, that other
categories have taken note and are launching variants to satiate the growing
demand. For example, Starbucks To (coffee) Gain Access and Weetabix (breakfast) have
developed protein-rich formulas to defend and extend their market share.
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In addition to weight control, muscle recovery and repair benefits of protein
intake, there are many other benefits associated with the consumption of
protein:
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Increased bone density leading to decreased risk of osteoporosis;
Protein also aids cardiac health To Gain - it has Access been found that shifting 1% of
calories from carbohydrates to protein, could lead to a 21% reduction in
the probability of developing
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cardiovascular
The
disease
Full iii ;
Overall, a higher protein intake Report is more associated Now with a greater sense of
wellbeing than a lower protein intake.
This research has become increasingly mainstream and has led to a growing
demand for products that provide high doses of protein in a convenient
format.
Although the development of protein drinks will continue to prove successful
in the near-term future, the public has been advised against excessive sugar
intake. Most flavoured milk beverages with added protein are also sources
of what some experts define as To excessive Gain Access levels of sugar. This combination
may ultimately deter the consumer from buying protein drinks and existing
players in the market need to
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be alive to this
The
risk.
Full
#
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Figure 4-13: Strength training
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