FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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Supports weight control because it has a satiating effect and increases<br />
the metabolism for a longer period of time than other macronutrients;<br />
Contributes to lower blood pressure and is therefore useful for individuals<br />
with hypertension.<br />
There is some controversy surrounding protein consumption in the Western<br />
diet as, although the consumption of protein is essential for the correct<br />
functioning of the human body, most adults and children in the <strong>UK</strong> are not at<br />
risk of consuming low-levels of protein. In fact, some evidence shows that<br />
the opposite is more likely.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
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Figure 4-12: For Goodness Shakes, CNP (Sky License) and Arla Protein<br />
Drinks<br />
4.4 Sports Nutrition: Key Facts<br />
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Development of portable, convenient bottle has been key to driving sales<br />
in this category.<br />
Clever promotions, smaller To formats Gain and Access product reformulation have<br />
pushed growth forward.<br />
Purchase The Full<br />
Consumer education is a key lever in increasing demand for protein<br />
products and greater consumer <strong>Report</strong> education Nowwill drive the category growth<br />
forward.<br />
There is evidence that consumers are confused by the array of sports<br />
nutrition products and the technical claims they make without making<br />
clear links to distinct benefits.<br />
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