FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
In comparison to its rival, Frijj, Yazoo has remained largely the same since its<br />
launch, with the same flavours available and no real limited edition flavours or<br />
variants introduced, except for vanilla. The products are classic, traditional<br />
flavoured milk aimed at primarily at children, teenagers and young adults.<br />
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Figure 4-11: Yazoo Advertising<br />
These advertisements have been humorous and aimed at younger<br />
consumers with promotions such as music downloads and cinema tickets.<br />
The May 2014 campaign had a simple focus on the goodness of milk,<br />
appealing to gatekeeper parents as well as the direct consumers.<br />
4.3 # Functional <strong>Milk</strong><br />
Sports nutrition is a rapidly growing market in the <strong>UK</strong>. <strong>Milk</strong> is a rich source of<br />
nutrients that can be fractioned To Gain into a wide Access range of components (i.e. whey<br />
protein, casein etc.) and used as ingredients to boost the protein value of<br />
flavoured milk drinks.<br />
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In recent years, the public has become increasingly aware of the impact of<br />
protein in their diets, in particular that protein:<br />
•#<br />
Helps develop greater muscle mass, lean tissue and aids strength<br />
training. It does so by stimulating muscle synthesis and suppressing<br />
protein breakdown for several hours to obtain a higher proportion of lean<br />
tissue;<br />
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