FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Heinz Reduced Sugar & Salt Tomato Ketchup, Heinz Baked Beans, Nestle<br />
Oat Cheerios Low Sugar etc.<br />
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Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-8: Frijj Advertising<br />
Frijj advertising has traditionally been fun and well-suited to their core<br />
demographic of older children and teenagers. Their sponsorship of Sky TV’s<br />
Soccer # FM show is an attempt to widen the appeal to active consumers and<br />
older adult males.<br />
4.2 Yazoo (Friesland Campina)<br />
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•# Friesland Campina Profit H1 2015: €192 million (up<br />
84.6%)<br />
Purchase The Full<br />
•# Product variants: Traditional flavoured milk<br />
•# NPD: Yazoo <strong>Report</strong> Smoothie Now<br />
•# Target consumers: Children and teens<br />
Friesland Campina is one of the top 6 dairy companies in the world and is the<br />
Belgian manufacturer of the milkshake brand, Yazoo. The cooperative is the<br />
result of the 2007 merger between Friesland Foods and Campina and uses<br />
milk that comes from farmers in the Netherlands, Germany and Belgium.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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