FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Figure 4-6- Frijj Seriously Strawberry<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
#<br />
Figure 4-7: Frijj Packaging Evolution<br />
Since its launch in 1993 a number of small changes have been made to the<br />
Frijj packaging, but the distinctive shape and design style has been kept<br />
largely the same. The brand has used marketing campaigns featuring<br />
licenced characters from The Simpsons to appeal to their core consumer<br />
audience. More recently however, they have been making an effort to appeal<br />
to older consumers with their coffee range and the Supreme range which<br />
To Gain Access<br />
uses premium branding cues to confer a more indulgent product.<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
In February 2015 they launched a 40% reduced sugar product, the first of its<br />
kind in the <strong>UK</strong> market which is listed in all the major retailers. The packaging<br />
is largely the same as the standard product, though uses light blue to make it<br />
distinct. The use of the light blue colouring to confer reduced sugar is<br />
becoming standard in the wider food and drink market with products such as<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
60
Change language