FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Figure 4-5 – Morrisons <strong>Flavoured</strong> <strong>Milk</strong> Chilled Fixture<br />
4.1 Frijj<br />
•# Brand Growth: 7% 2014/15<br />
•# Product Variants: Confectionary and traditional flavoured<br />
To Gain Access<br />
milk<br />
•# New product Purchase developments: The Full Frijj 40% sugar-reduced and<br />
Frijj Supreme <strong>Report</strong> Now<br />
•# Target consumers: Children and teens<br />
Frijj is a flavoured milk brand created in 1993 and is now the <strong>UK</strong> market<br />
leader. Frijj was sold by Dairy Crest to Muller in December 2015 as part of<br />
the # wider sale of the Dairy Crest operation.<br />
Frijj is currently available in 5 flavours: Full of Fudge Brownie, Choc-a-<br />
Chocolate, Seriously Strawberry, Burst of Banana and Mucho Cookie Dough,<br />
though there are also some coffee flavours in addition to this core range. In<br />
terms of brand share, Frijj has consistently To Gain Access increased its market share each<br />
year, rising 1.9% in 2014 and Purchase 2% in 2015 The after a Full 0.1% setback in 2013.<br />
According to the Dairy Crest 2015 Annual <strong>Report</strong>, new areas of growth for<br />
Frijj can be traced to hospitality and<br />
<strong>Report</strong><br />
convenience<br />
Now<br />
channels. Frijj UHT was<br />
launched in 2012 with the intention of taking a share of the convenience<br />
sector where a longer shelf life and ambient storage is often key for retailers<br />
in terms of shelf life and for consumers the ability to consume the drink<br />
ambient allows for greater practicality. However, the UHT proposition has<br />
struggled to gain traction with either the trade or consumers due to price<br />
point and sizing.<br />
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