FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
3.16 Formula Innovation<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Country: India<br />
Brand: Vio<br />
Flavours: Very Berry, Fresh Citrus,<br />
Tropical Colada, Exotic<br />
Launch date: 2015<br />
What’s special? This flavoured milk<br />
has a twist as it is carbonated. It<br />
remains to be seen whether<br />
carbonation and dairy are a<br />
sustainable commercial match.<br />
3.17 Packaging<br />
Premium flavoured milk depends on a unique value proposition and<br />
packaging that serves its consumers needs. The coffee sub-category has<br />
done this successfully by offering packaging that is convenient, stylish and<br />
confers status to whoever carries coffee flavoured milk. Brands have used<br />
packaging, shape, glass and branding cues to deliver a modern and<br />
sophisticated feel to the packaging.<br />
Packaging plays an important role in shaping consumer experience (including<br />
different formats and materials), particularly for flavoured milk. Packaging has<br />
a particularly strong influence on flavoured milk brand perception. This is<br />
true for form (size, sleeve, shape, branding) as well as function (protective<br />
barrier, technology, cap, size). Of course, the availability of capacity to<br />
process and pack flavoured milk To Gain has a bearing Access on packaging. For instance,<br />
the reason many brands have very similar bottle shapes and size is that there<br />
Purchase The Full<br />
are relatively few co-packers and this creates uniformity in the category.<br />
#<br />
<strong>Report</strong> Now<br />
Figure 3-9 – Although the flavoured milk brands featured all vary to<br />
some extent, their packaging is fairly similar, indicating an opportunity<br />
to innovate in this area<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
52
Change language