FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
Country: United States of America<br />
Brand: Arriba<br />
Flavour: Horchata (cinnamon) with rice milk<br />
Launch date: 2015<br />
What’s special? This flavour is taken from<br />
the traditional Mexican and Central American<br />
flavour<br />
<strong>Report</strong><br />
Horchata.<br />
Now<br />
This is a good example of<br />
taking tried and true adult flavours into the<br />
category.<br />
As we saw in previous chapters, pitching flavoured milk to the adult<br />
population is an under-developed route and holds out commercial promise<br />
for brands who can manage this To successfully. Gain Access This is why we are seeing<br />
more interest in translating flavours Purchase that are The already Full popular amongst adults<br />
into the flavoured milk market.<br />
Popular flavours include:<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
•#<br />
•#<br />
•#<br />
•#<br />
•#<br />
•#<br />
•#<br />
•#<br />
Sticky Toffee Pudding<br />
Carrot Cake<br />
Millionaire’s Shortbread<br />
Cherry bagel<br />
Cheesecake<br />
Lemon meringue pie<br />
Flapjacks<br />
Rocky road<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
Whether these new flavours will compete in the confectionary category or in<br />
the traditional flavoured category remains to be seen.<br />
•#<br />
#<br />
•#<br />
The on-the-go lifestyles of consumers have implications for flavoured milk<br />
packaging and branding, as the convenience trend continues to gather<br />
pace.<br />
To Gain Access<br />
Innovation will most likely come Purchase from the The functional Full drink offer and<br />
flavoured milk being used as a convenient<br />
<strong>Report</strong> Now<br />
snack that surpasses energy<br />
drinks in terms of both the perceived health benefits and its natural<br />
attributes.<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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