FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
#<br />
3.15 Flavour Driven NPD<br />
Country: Australia<br />
Brand: Nippy’s To Gain Access<br />
Flavour: Iced Honeycomb<br />
Purchase The Full<br />
Launch date: 2012<br />
What’s special? <strong>Report</strong> This Now brand is a unique flavour, with both<br />
adult and child appeal.<br />
Country: United States of America<br />
Brand: Hershey’s<br />
Flavour: White To Chocolate Gain Access<br />
Launch date: 2013<br />
Purchase The Full<br />
What’s special? Although, within the <strong>UK</strong>, confectionary<br />
flavours are not new, <strong>Report</strong> white Now chocolate flavour is still not as<br />
established as milk chocolate and has been the focus of NPD<br />
in the dessert category<br />
#<br />
Country: Taiwan<br />
Brand: Greenmax<br />
Flavour: Boba <strong>Milk</strong> Tea Powder<br />
Launch date: To 2011 Gain Access<br />
What’s special? Purchase Although The this Full product is powdered<br />
excluding it from our flavoured milk definition, the ‘healthy’<br />
<strong>Report</strong> Now<br />
flavour is worth mentioning as it also aligns with the teakeen<br />
palates of <strong>UK</strong> adults and the continued growth of<br />
green tea as a healthy proposition.<br />
Country: United States of America<br />
Brand: Peeps<br />
Flavours: Chocolate Marshmallow,<br />
Marshmallow, Easter Egg Nog.<br />
Launch To Gain date: Access 2011<br />
What’s special? The seasonal flavours e.g.<br />
‘Easter’ portrayed here, are examples of how<br />
to take <strong>Report</strong> advantage Now of the different retail<br />
opportunities across the trading year (i.e.<br />
Christmas, Halloween, Summer) and<br />
incorporate them into the category<br />
Purchase The Full<br />
© <strong>2016</strong> Teepee Limited. All Rights Reserved.<br />
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