FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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These recent launches illustrate how the regular white milk category<br />
seeing considerable innovation since value has been stripped from the<br />
category through the milk price war which has been devaluing product.<br />
Implications: <strong>Flavoured</strong> milk brands should take note of these recent<br />
product development examples in the wider milk category and consider<br />
how they can add value to product by considering the specific nutritional<br />
requirements of particular age groups.<br />
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Purchase The Full<br />
<strong>Report</strong> Now<br />
Country: <strong>UK</strong><br />
Brand: Best of Both <strong>Milk</strong><br />
Flavours: -<br />
Launch date: <strong>2016</strong><br />
What’s special? Arla’s new Best of Both <strong>Milk</strong> is<br />
marketed on having the fat levels of skimmed<br />
milk with the taste of semi-skimmed milk. It is a<br />
key example of recent innovation in the regular<br />
white milk category which is adding value back<br />
into milk.<br />
# 48#<br />
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to#<strong>2017</strong>#
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