FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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3.8 Additional Nutritional Benefits<br />
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Considering that milk is a good source of protein and that a high intake of<br />
protein is becoming increasingly desirable for many consumers, product<br />
reformulations with added amino acids are likely be successful on the<br />
market in the medium term.<br />
Due to consumers having an<br />
To<br />
increasingly<br />
Gain Access<br />
hectic and on-the-go lifestyle,<br />
<strong>UK</strong> adults have acknowledged Purchase that they The do not Full have sufficient time to<br />
prepare a nutritious breakfast. <strong>Report</strong> At the same Nowtime,<br />
they recognise the<br />
importance of a well-balanced breakfast to fuel their day and are open to<br />
more flavoured milk breakfast propositions.<br />
This demand has led to the creation of a flavoured milk sub-category<br />
focused on delivering the micro and macronutrients needed, in<br />
convenient packaging.<br />
Country: United States of America<br />
Brand: Fair Life<br />
Flavour: Chocolate<br />
Launch date: 2015<br />
What’s special? This milk is proteinenriched<br />
without being specifically<br />
targeted at bodybuilders. It is a recent<br />
example of the functional category<br />
blending with other sub-categories.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
3.9 White <strong>Milk</strong> Trends<br />
3.10 Supporting British Farmers<br />
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Many consumers are concerned about the responsible sourcing of<br />
flavoured milk’s main ingredient: white liquid milk. With “farmgate” milk<br />
prices unsustainably low throughout 2015 and the retailer price wars still<br />
resulting in the use of milk almost as a ‘loss leading’ product, many <strong>UK</strong><br />
farmers are struggling. With growing media attention, more consumers<br />
are demanding a fair price for farmers for their milk.<br />
<strong>UK</strong> consumers are increasingly concerned about the livelihoods of <strong>UK</strong><br />
farmers because dairies are an essential element of British life. This<br />
To Gain Access<br />
interest in the origin and ethics of dairy farming has been a part of<br />
branded value propositions. Purchase The Full<br />
Morrison’s are paying attention <strong>Report</strong> to consumer Nowdemand for fair prices for<br />
farmers with their <strong>Milk</strong> for Farmers proposition. It remains to be seen how<br />
successful this will be and how consumer attitudes translate into<br />
behaviours. In time, this could perhaps apply to other dairy products but<br />
at the moment in flavoured milk this is a helpful but not essential part of<br />
the flavoured milk proposition.<br />
In time we expect to see consumers preferring flavoured milk that<br />
specifies the origin of its milk, fairness in pricing and social impact - this is<br />
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All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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