FREE-UK-Flavoured-Milk-Report-2016-2017
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and opportunities for the UK flavoured milk market. HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development. Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
The backdrop to the UK flavoured milk market is one of relentless change. The removal of the EU milk quotas, the transition to a Western-type diet by emerging economies, the UK sugar debate and the booming sports nutrition industry are all aspects of change that create both challenges and
opportunities for the UK flavoured milk market.
HRA Food and Drink Marketing has developed this report as a map to guide industry stakeholders. Although volume growth in 2014 was slightly lower than in previous years, the flavoured milk market still has plenty of room for product innovation and development.
Overall, we expect the UK flavoured milk market to continue to grow over the medium term, but not without improving its nutritional profile. The sugar debate reached new heights when, in October 2015, Public Health England released a document suggesting Government intervention in the form of a sugar tax (levy). As a consequence, product reformulation has become a priority for all serious players in the market.
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<strong>UK</strong>#FLAVOURED#MILK#<strong>2016</strong>217#<br />
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•#<br />
In Summer 2015, Mars launched a lactose free Mars <strong>Milk</strong> product which<br />
is currently listed in Tesco.<br />
This highlights how<br />
Country: <strong>UK</strong><br />
popular lactose avoidance<br />
Brand: Mars<br />
is becoming.<br />
Implications: Demand for<br />
lactose free is rising<br />
among mainstream<br />
consumers and this is<br />
partly driving the<br />
popularity of dairy<br />
alternatives.<br />
To Gain Access<br />
Purchase The Full<br />
Flavours: Chocolate<br />
Launch date: 2015<br />
What’s <strong>Report</strong> special? Now This is the first foray for<br />
Mars into more specialised products in<br />
the flavoured milk category and<br />
highlights the rising demand for lactosefree<br />
products.<br />
3.7 Sugar Reduction<br />
•#<br />
•#<br />
•#<br />
•# Following the Public Health England report<br />
published October 2015 which claimed that<br />
To Gain Access<br />
all population groups in the <strong>UK</strong> are consuming<br />
too Purchase much sugar The and Full that the recommended<br />
daily <strong>Report</strong> intake should Nowbe halved, consumer<br />
perception over sugar has changed.<br />
Consumers are less focused on avoiding fat and are increasingly looking<br />
to products with reduced sugar claims.<br />
Sugar sweetened drinks have been particularly highlighted as a leading<br />
cause of excess sugar consumption and as a result, flavoured milk<br />
brands need to act to prevent being associated alongside high-sugar<br />
carbonated drinks.<br />
Implications: Sugar reduction is one of the most important trends for<br />
<strong>2016</strong> and it will be crucial for flavoured milk manufacturers to find a way<br />
round using high levels of sugar in their products.<br />
Country: <strong>UK</strong><br />
Brand: Frijj<br />
Flavours: Choc-a-Chocolate and<br />
Seriously Strawberry<br />
Launch date: 2015<br />
What’s special? As the category leader,<br />
Frijj launching a reduced sugar variant is<br />
a response to significant public demand<br />
for flavoured milk without high levels of<br />
sugar.<br />
To Gain Access<br />
Purchase The Full<br />
<strong>Report</strong> Now<br />
# 45#<br />
All rights reserved, ©Teepee#Ltd,#t/a#HRA#Food#&#Drink:#<strong>2016</strong>#<br />
to#<strong>2017</strong>#
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